2024全球及国内镜片和隐形眼镜市场回顾与展望报告

全球及国内镜片和隐形眼镜市场回顾与展望 Agenda目录 GfK Introduction & Consumer Trends捷孚凯介绍及消费者趋势Global & ChinaSpectacle & Contact LensesMarket Overview海内外眼镜和隐形眼镜市场概述Optics Mega Trends光学行业大趋势总结 Agenda目录 1GfK Introduction & Consumer Trends捷孚凯介绍及消费者趋势2Global & ChinaSpectacle & Contact LensesMarket Overview海内外眼镜和隐形眼镜市场概述3Optics Mega Trends光学行业大趋势总结 Together, we offer the Full View of Consuming Buying BehaviourNIQ & GfK联手提供市场全貌，展现消费者购买行为洞察To create the world’s leading consumer intelligence company 打造世界领先的市场洞察和研究公司 人性化的合并 以未来为导向 覆盖全球 全渠道全品类覆盖 Leaders in omni-channelmeasurement and first-movers in cloud-basedtechnology platforms NIQ and GfK share like-minded cultures. Durable and Tech meetsFMCG Expanded, unrivaled globalcoverage Combination won’t disruptservices to our clients. GfK Global Optics Panels捷孚凯全球光学版图 24 markets tracked globally, 12 in Europe跟踪全球24个市场，12个在欧洲，6个在亚洲 Americas ▪United States▪Brazil▪Chile The world‘s population is ageing, impacting the incidence ofconditions such as presbyopia, glaucoma and cataract世界人口不断老化，影响了老花眼，青光眼和白内障等疾病的发病率 ◼Thecommononsetofpresbyopiaisaroundmid-40s.Theincidenceofpresbyopiainthose45orolderisestimatedtobe83-89%2.Currentestimatesindicatethataround26%oftheworld‘spopulationispresbyopic, andthisofcourseissettorise.Uncorrectedpresbyopialeadstolossofproductivityanddecreasedquality-of-life.45岁及以上的老花眼发病率为83-89%。全球约有26%的人口患有老花眼，这个比例会持续上升。老花眼未经矫正会生活质量降低。 ◼Glaucomaistheleadingcauseofirreversibleblindnessintheworld.Beingover50isarisk-factor. Theincidencewillincreasebyaround50%by20403青光眼是一种不可逆的致盲原因，50岁以上是风险点，预计到2040年，相关人群的发病率将增长到50%。 ◼Cataractisthenaturalclumpingofproteinsintheeyewithage(startingaroundage40).Itcausesvisiontobecomecloudy,hazyorblurry.Itcanbetreatedbysurgery, butleftuntreatedeventuallyleadstoblindness.Byage80,morethanhalfofpeoplehavehadcataractsorsurgeryforcataracts4.白内障是随着年龄增长（大约在40岁左右开始）眼睛中蛋白质自然凝聚的现象。它会导致视力变得模糊、朦胧或模糊不清。到了80岁，超过一半的人患有白内障或接受过白内障手术 China’s Population Projection-Medium Variant（2021-2050）中国人口中长期变动趋势预测（2021-2050） The personal importance of health and fitness has increased vs pre-pandemic与疫情前相比，个人对身心健康的重视程度有所提高 GfK Consumer Life | Personal Health and Fitness–Very important / important (ranking)GfK消费者生活|个人身心健康-非常重要/重要（排名） Lifestyle change: screen time has increased since the pandemic, havingimplications for eyesight and eye health生活方式的改变：自疫情以来，屏幕使用时间增加，影响视力和眼部健康 59%18ppincreasepre vs post January 2020与2020年1月相比，该比例提高了18%•The rate of school children with more than 2 hrsscreen time1屏幕使用时间超过两小时的学龄儿童比例1 13hours •Time that adults now spend on average in front ofscreens per day2成人日均屏幕使用时间2 +14%•Salesgrowth2023vs2019ITand Office products globally3相比于2019年，2023年全球电子设备销售额增长14%3 71% of ECPsreport patient complaints abouteye strain andfatigue due to increased screentime271%的眼科护理专业人士提到患者抱怨屏幕时间增加导致眼睛疲劳2Computer Vision Syndromea concern.计算机视觉症候群的出现是一个值得关注的问题 Agenda目录 1GfK Introduction & Consumer Trends捷孚凯介绍及消费者趋势2Global & ChinaSpectacle & Contact LensesMarket Overview海内外眼镜和隐形眼镜市场概述3Optics Mega Trends光学行业大趋势总结 GfK提供零售监测的定制化分析报告，门店普查研究，消费者洞察，和销售绩效改善等解决方案。 2.Spectacle LenseGlobal MarketOverview镜片市场全球概览 SpectacleLensmarketsize for key markets in 20232023年关键市场覆盖率以及市场规模 Spectacle Lenses | Sales Value EUR fix, MAT to Jun 2023 | Coverage June 2023镜片|销售额（欧元），滚动年至2023年6月| 2023年6月覆盖率 整体零售额：120亿欧元（~约938亿元人民币）Total Retail Market Size:€12bn. (~ 93.8bn CNY) FranceCoverage: 98%Market Size: €4.6bn SpainCoverage: 80%Market Size: €1.3bn ItalyCoverage: 87%Market Size: €1.6bn GermanyCoverage: 60%Market Size: €3.1bn RussiaCoverage: 95%Market Size: €461m. 以上国家市场人口总和：5.3亿Combined population: 530 Million 中国镜片零售市场体量预测：约400亿元人民币24年8月分开始20个城市的零售监测 Germany, Spain and Japan are markets that have not recovered in value vs 2019All markets in value growth H1 2023, with Spain key growth market2023年上半年，所有市场的销售额都在增长，其中西班牙是主要增长市场 德国、西班牙和日本市场销售额尚未恢复到2019年的水平 Spectacle Lenses Total Market* | Global Country Coverage–Retail sales only| Growth rate/ Price EUR Fix镜片整体市场*|全球国家覆盖范围-仅限零售市场|增长率/欧元价格固定汇率 Proximity lenses, whilst niche are also growingProgressive lenses are key growth driver in value and volume渐进镜片是销售额和销售量增长的主要驱动力 读书镜片虽然小众，但也在不断增长 Progressive lenses are not growing in Germany, the most saturated market, so what is?Germany ,France and Spain lead in terms of share of progressive lenses德国、法国和西班牙的渐进镜片销售额份额居前列 渐进镜片在市场饱和度最高的德国并没有增长，那么是什么在增长？ Sales Value Share %Spectacle Lenses Total Market* | By Lens Type | Sales Value EUR Fix–Share and Growth % +/-PY | H1 2023镜片总体市场*|按镜片类型划分|销售额欧元固定汇率-所占份额和增长百分比+/-同比| 2023年上半年 Contact Lense GlobalMarket Overview隐形眼镜全球及中国市场概览 Annual value sales growth accelerated in most regions except China, with significantvalue growth vs pre-pandemic globally除中国外，大多数地区的年销售额增长加快，与疫情前相比，全球销售额增长显著 Contact Lenses |Sales Value USD fix| Region Contribution & Growth vs PY % | Full Year (FY) 2021, 2022, 2023隐形眼镜|销售额|地区贡献率和增长率vs同比% | 2021、2022、2023年全年 Contact Lens market growth stabilizes at higher levels than before the pandemic经历疫情的动荡后，隐形眼镜市场销售额增长情况趋于稳定，且高于疫情前平均