网红营销的透明度及其管理方法

R3 is a global marketing consulting firm established in 2002 to help CMOs make marketing accountable. With over 100 clients worldwide, R3 has developed benchmarks and process targets for 70 countries. The company has a global presence with offices in the US, Asia Pacific, Europe, and partnerships in LATAM and Africa. R3's services include driving efficiency and effectiveness in marketing, media, and agency investments. The company's team includes Greg Paull, Co-founder & Principal, Dave Edwards, EVP, Global Growth, Martha Evans, Senior Growth Manager, EMEA, and Melvin Ong, VP, Growth, APAC. R3's focus is on driving transformation for marketers and their agencies.