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The report, "The Trendsetters Shaping the Future of Influencer Marketing," highlights the importance of recognizing and valuing Black creators and businesses. The report spotlights top-performing Black creators and businesses by metrics such as Engagement, Impressions, Reach, and Earned Media Value (EMV). The report includes a list of Black-founded brands to watch, including Savage x Fenty, Fenty Beauty, Juvia's Place, and more. These brands and creators deliver unmatched innovation and originality and are expected to drive $1.7 trillion in purchasing power by 2030. Despite their contributions, Black creators still experience pay and opportunity disparities. The report also highlights the importance of acknowledging and valuing the unique contributions of Black creators and businesses to organizations and society as a whole.
