重返国际市场的中国游客

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The report highlights the changing behavior of Chinese travelers and the opportunities for businesses to connect with them. By 2023, China's outbound travel market is expected to reach 32 million travelers, with a 300% growth in Q1 2023 and a predicted budget per traveler of over 30,000 RMB. The majority of travelers are young, aged under 35, and come from tier 1 and tier 1.5 cities. They are high spenders and prefer to travel without children. Businesses can tap into this market by creating relevant and motivating content that speaks to the young, independent, and free-spirited nature of these travelers.