旅游行业：重返国际市场的中国游客

Who-What-Where 2 3200 2023 2023700% + 2023300% + 202332%+ 30,000 RMB+ 2023(1 1–6 30) 72% 55% 72% 44%35 TRAVEL PREFERENCES PSYCHOGRAPHICS DEMOGRAPHICPOPULATIONS MEDIA PRACTICES CONTENT PROMPTS 推动特定人群的消费者旅程，从大量媒介触点中选择关键的决策点来切入并影响消费者 20232024 20233318”120233 BOSS400020231 77% 874%。 2024 20232024 DTCKOL 20235P 35-5040K+& 25-3515K+& 50-6510K+& 18-248K+ FRESHSAFARIST年轻初游 "-20 EXPERIENCEHUNTER Experience Hunter ”Bilibilivlog"-32 ELITECONNOISSEUR EliteConnoisseur ”-38 DTC VIP : CCS, Quest Mobile;-- . -2, SHININGSILVER ShiningSilver “” -63 DTC AmiQianCEOAmi.Qian@carat.com Maggie LinIntegrated Strategy Lead Max LeeIntegrated Planning LeadMax.Lee@carat.com Maggie.Lin1@dentsu.com 20239