1 2023 CCFA 连 锁 餐 饮 创新案例集 2023年4月发布 2 目录 1-会员运营 1-1 "整合聚力"，建立呷哺呷哺会员管理系统................................................................................. 5 1-2麻六记实现忠诚客管理新突破 .................................................................................................. 8 1-顾客服务 2-1西贝餐饮专业儿童餐业务创新 ................................................................................................ 10 2-2 神秘顾客助力莆田餐厅提升顾客服务 .................................................................................... 12 2-3 嗨探助力小放牛餐厅提升门店服务质量度 ............................................................................. 14 3-组织人力 3-1费大厨辣椒炒肉专业大厨培养 ................................................................................................ 17 3-2 微海助力丰茂成就独特人才吸引力 ........................................................................................ 18 3-3 马记永构建人才培养新体系为连锁化布局注入新势能 ......................................................... 21 3-4 蓝蛙& Intertek food小视频定制创新服务项目 ....................................................................... 25 3-5江边城外疫情期间团队一心克服重重困难 .............................................................................. 29 4-产品创新 4-1 永和大王产品创新：香上香热卤系列 .................................................................................... 30 4-2 东来顺场景焕新 老字号焕发新活力 ...................................................................................... 33 4-3 太二酸菜鱼 2023酸菜咖啡案例 ............................................................................................. 36 4-4 阿瓦山寨带火上桌打爆剁椒鱼头新品类 ................................................................................. 42 4-5 呷哺打造全新品牌“欢乐烧肉”趁烧，引领餐饮潮流 ............................................................... 44 4-6 王家渡低温午餐肉开创历程 ................................................................................................... 48 4-7 羽生智造助力方砖厂69号炸酱面单品变体系，完善消费场景再获米其林............................ 50 4-8 天财商龙“智能分配”助力餐企厨房提效降本 .......................................................................... 53 5-供应链 5-1世好食品供应链新业态优化创新 ............................................................................................. 55 3 5-2 百胜供应链升级：全程冷链物流实时监控 ............................................................................. 58 6-营销活动 6-1 太二线上数字化创新营销 ....................................................................................................... 59 6-2 环保＋宠物双主题品牌周边爆火，探鱼猫抓板活动引发年轻群体共鸣 ................................. 65 6-3 胜加品牌咨询 2023王家渡低温午餐肉零售引爆案例 ............................................................ 69 6-4 陈香贵三周年庆，让品牌更富活力 ........................................................................................ 74 6-5 肯德基可达鸭营销案例 .......................................................................................................... 74 7-门店营运 7-1 武圣羊汤新模型门店 提升单人场景用餐效率 ........................................................................ 75 7-2 关于比格比萨门店运营效率提升方案 .................................................................................... 77 7-3 数字化巡检降本增效，小吊梨汤全国门店统一规范管理 ....................................................... 78 8-跨界合作 8-1捞王X领克 跨界合作享野盛宴 .............................................................................................. 80 8-2“全聚德•宫囍龙凤呈祥”主题餐厅首店落户金街 ...................................................................... 83 9-数字化赋能 9-1 太二酸菜鱼数字化提效案例 ................................................................................................... 84 9-2 杨国福用大数据生态赋能门店销售增长 ................................................................................. 89 9-3 遇见小面的数字化之路 .......................................................................................................... 90 9-4探鱼数字化运营探索餐饮品牌全新发展之路：私域流量撬动餐饮消费红利 ..........................104 9-5 全聚德光影美食深度融合 激活老字号生机与活力 ...............................................................109 9-6 万店掌助力五芳斋门店数字化管理创新 ................................................................................110 9-7 天财商龙食尚订，为餐饮预订护航 .......................................................................................113 9-8 徐记海鲜全域数字化创新战略升级 .......................................................................................116 9-9 聚小橙超级小程序助力小厨娘打开线上赛道 ........................................................................117 9-10 智能排产助力泸溪河烘焙提升末端销售 ..............................................................................119 9-11 哥老官美蛙鱼头时小鲜效期管理的门店应用实践 ...............................................................121 4 9-12 小菜园数字化建设助力品牌升级 .........................................................................................123 9-13 鼎友餐饮升级现代化经营模式 .............................................................................................125 9-14捞王门店数字化转型升级 .....................................................................................................127 9-15 肯德基超级app极简版 .......................................................................................................129 10-绿色可持续 10-1 呷哺呷哺构建绿色可持续发展生态 ..................................