中国应用类 APP 营销特征与偏好洞察final

APP Insights of China Non-gaming Apps Marketing Features and Preference W W W . R E Y U N . C O M1 W W W . R E Y U N . C O MCAS 20+ 10 2022 1 1 ——2022 12 31 App App ————O2O——WiFi/ / ——/ W W W . R E Y U N . C O M◼◼◼◼App◼◼◼& / / App W W W . R E Y U N . C O M01APP 67.1%49.0%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%5,0005,2005,4005,6005,8006,0006,2002021 年2022 年◼2022 App 1.1 2,300 26% App App 2021–2022 App CAS Part 1 App W W W . R E Y U N . C O MPart 1 App 15.5%10.1%14.8%14.6%11.8%11.1%11.4%12.0%12.6%10.3%10.2%10.1%6.4%2.3%6.7%23.1%21.9%19.4%16.9%11.8%10.5%15.2%20.7%13.9%-70.0%-60.0%-50.0%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%01,0002,0003,0004,0005,0006,000123456789101112202220212022 2021 ◼2022 App / 2021 6 ◼2022 Q2 3.15 App 6 2021–2022 App & CAS W W W . R E Y U N . C O MPart 1 App ◼AppNo.1App3◼2021AppApp3◼App 2022 App 2022 App 4 App App App 2021–2022 App 0%5%10%15%20%25%30%20222021-0.4%+1.6%+2.2%+1.3%+3.4%-2.0%-0.8%-2.6%-1.4%-1.0%-1.1%-0.3%-1.0%-0.1%-0.2%CAS W W W . R E Y U N . C O MPart 1 App 70%54%51%49%47%45%45%45%44%42%42%36%32%29%24%176%40%28%1%15%7%5%45%16%83%-9%7%-25%0%-8%-370.0%-270.0%-170.0%-70.0%30.0%130.0%0%10%20%30%40%50%60%70%80%2022 App 2022 App ◼App 2021 2022 App 175% 350 ◼2022 App App 53%App App ◼O2O App App App O2O App 2022 App App CAS W W W . R E Y U N . C O MPart 1 App 2022 App Top 5 App Top 1 O2O App 7 8 9 10 11 12 1 2 3 4 5 6 ◼2022 App ◼8 6 11 2022 App 3 6 11 8 AppO2O App818 2022App0204060801001201401601 2 3 4 5 6 7 8 9 10 11 12 Part 1 App CAS W W W . R E Y U N . C O MPart 1 App ◼App Q1 7 ◼App 60%52%46%40%70%64%45%39%Q 1Q 2Q 3Q 42022 App CAS App No.1 App 35.8%18.2%9.2%7.6%7.1%4.2%4.1%4.0%1.4%1.2%1.2%0.6%0.4%0.4%0.2%4.2%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%2022 App ◼App App App App ◼App 2022 3 App ◼App App Part 1 App CAS W W W . R E Y U N . C O MPart 1 App ◼2022 App 69 App ◼/ Top 1App ◼App 2022 App App 9991908879767271716463616161582022 App CAS W W W . R E Y U N . C O MPart 1 App App App 0%10%20%30%40%50%60%70%80%90%100%2022 App ◼App 8 ◼App SKU◼App App AppCAS App App ◼App 3 App app App App 4,3563,1111,8821,3251,1159458457847456556115425165103502022 App Part 1 App CAS W W W . R E Y U N . C O MPart 1 App ◼App App 11 12 App ◼App Q3 App 10 ◼App / 05001,0001,5002,0002,5003,0003,5004,0001 2 3 4 5 6 7 8 9 10 11 12 2022 App CAS W W W . R E Y U N . C O MPart 1 App 01,0002,0003,0004,0005,0006,0007,0008,0009,00010,0001 2 3 4 5 6 7 8 9 10 11 12 ◼App 11 6 8 10 App 12◼App 11 App ◼2022 App 9 2022 App CAS W W W . R E Y U N . C O MPart 1 App ◼App 11 App 2 ◼App App 02004006008001,0001,2001 2 3 4 5 6 7 8 9 10 11 12 x 100002022 App CAS W W W . R E Y U N . C O MPart 1 App ◼9 10Q4 App Q4 2.5 ◼5–8 App App 0501001502002503001 2 3 4 5 6 7 8 9 10 11 12 2022 App CAS ◼Q1 App 3 2,700 App 05001,0001,5002,0002,5003,0001 2 3 4 5 6 7 8 9 10 11 12 20232022 App Part 1 App CAS W W W . R E Y U N . C O MApp App2122232425262728UC 2930App111213141516171819WIFI20()App12345678910App 9 5 2022 App Top 30 Part 1 App CAS W W W . R E Y U N . C O M02App W W W . R E Y U N . C O MApp ——Part 2 App 65%69%54%2020202120222020–2022 App◼2022 App 3,000 App 2022 App ◼2020–2022 App Top 52022 Top 5 24%20%34%2020202120222020–2022 AppTop 5 CAS W W W . R E Y U N . C O MPart 2 App 010020030040050060070080090001002003004005006007008009001,0001,1001,2001,3001 2 3 4 5 6 7 8 9 10 11 12 ◼5 App 1,100 ◼6 App App App 2022 App / App ——CAS W W W . R E Y U N . C O MPart 2 App 2022 App , 38.3%wifi, 17.8%, 10.3%/ , 9.6%, 7.2%, 1.3%, 0.4%, 15.2%, 26.7%, 20.0%, 16.8%Wifi, 12.7%, 9.9%/, 3.0%, 2.7%, 8.2%AppApp App App ◼App App 4 WifiApp WifiApp ◼App App App App ——CAS W W W . R E Y U N . C O M020406080100120140◼App WifiApp App 1 App Part 2 App 2022 App ——CAS * W W W . R E Y U N . C O M57%32%56%60%57%51%70%39%33%25%27%33%57%0%10%20%30%40%50%60%70%80%0100200300400500600App◼App 2022 500 2 ◼App App 2023 App Part 2 App 2022 App App ——CAS W W W . R E Y U N . C O M◼WifiApp App ◼Part 2 App 79%71%70%66%63%61%60%54%53%37%35%16%0%10%20%30%40%50%60%70%80%90%2022 App ——CAS W W W . R E Y U N . C O MPart 2 App App12345/ App12342345 5App12345App1WIFI2WIFI 3WIFI4WIFI 5WIFI Wifi / App1UC 2345App12345App ——CAS W W W . R E Y U N . C O MPart 2 App App12345App12345App13D 234AI5AIApp12345V4/App12345App12345App ——CAS W W W . R E Y U N . C O MApp——Part 2 App 2022 , 61.7%, 38.3%2022,45.3%, 25.2%, 8.7%, 7.3%, 13.5%20221.5 w1.2 w9.0 k6.0 k3.0 k001-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-18CASHOT W W W . R E Y U N . C O MPart 2 App 热度文案( 吸睛痛点+定位用户+ 营销卖点)No.1No.2No.3XX No.4~No.52022Top 2022Top App——CAS CASHOT W W W . R E Y U N . C O MPart 2 App , 55.5%, 44.5%2022, 70.6%, 27.3%, 0.5%, 1.6%20222345 2022 01-0101-2802-2403-2304-1905-1606-1207-0908-0509-0109-2810-2511-2112-184.0 w3.0 w2.0 w1.0 w0App——CASHOT W W W . R E Y U N . C O M2345 Part 2 App 热度文案( 吸睛痛点+定位用户+ 营销卖点)No.1XX XX XX No.2XX15 No.3XX ,No.4XXXX No.52022Top 2022Top App——CAS CASHOT W W W . R E Y U N . C O MPart 2 App , 61.4%, 38.6%2022, 57.9%, 15.8%,