2021中国消费品牌发展报告

2021 中国消费品牌发展报告2021 5 月 2020201617.93C2015-20204.5%51.9%20202021 -2020GDP2.3%-202113.7%17.6%-52021260-GDP*2020GDP(%) -----BCG(2021) 1998 -20141978 -19972015-1978OEM/ODM3.5 x3.7 x1.3 x17.9*xTOP10 x 0.5 + x 0.3 + x 0.2*2016 TOP10 2020/2016 28bcbabycareColor KeyHomeFacialProK SOEURUbras 3C2015-202051.9% 2015-2020 TOP5 (%)4.5%CAGR2015-20203C4.5%2.3%1.5%1.2%30–7530.9%24.20%51.90%41.90%46.70%0%20%40%60%80%100%低价格带中价格带高价格带60%2020(%)50%+70%+80%+80%+ ——7011755% -##-##14200202015300-##-## -##2019——-##-##2020 -##13002019-##4030g—— ##2019200## -##20172019-## ##68500 2020ROI2020202135##201520167401.1580020182020”112020