东盟健康旅游服务差距评估

Gap Assessment of Health and Wellness Tourism Services in ASEAN TheAssociation of Southeast Asian Nations(ASEAN)was established on 8 August 1967.The Member States of the Association are Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia,Myanmar, Philippines, Singapore, Thailand, Timor-Leste,and Viet Nam. The ASEAN Secretariat is based in Jakarta, Indonesia. Author: Dr.Wichai Limpitikranon,Piyawan Chaiwisessakul,Nattha Lertpanyawiwat,Suthida Sattabongkod,Chanon Likitcharopathum, Pitirat Leepraphantkul and Ananya Suksathianpanich For inquiries, contact:The ASEAN SecretariatCommunity Relations Division (CRD)70A Jalan SisingamangarajaJakarta 12110IndonesiaPhone: (+62 21) 724-3372, 726-2991Fax: (+62 21) 739-8234, 724-3504 E-mail: public@asean.org Gap Assessment of Health and Wellness Tourism Services in ASEANJakarta, ASEAN Secretariat, February 2026 338.47911. ASEAN–Health Tourism–Market Assessment2. SMEs–Cluster Development–Competitiveness This report was prepared by Kenan Foundation Asia under the overall guidance of The Office of SMEsPromotion and The ASEAN Secretariat, and sponsored by the ASEAN Coordinating Committee on Micro,Small, and Medium Enterprisesas part of the project “Resilience, Adaptability, and Competitiveness:A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in a Post-Crisis Age”. This projectis supported by the Government of Japan through the Japan-ASEAN Integration Fund (JAIF). The viewsexpressed in this publication are solely those of the author(s), and do not necessarily reflect the viewsof ASEAN Member States, the Government of Japan and the ASEAN Secretariat. Thetext of this publication may be freely quoted or reprinted,provided proper acknowledgementis given and a copy containing the reprinted material is sent to the Community Relations Division (CRD)of the ASEAN Secretariat, Jakarta. General information on ASEAN appears online at the ASEAN Website:www.asean.org Copyright Association of Southeast Asian Nations (ASEAN)2026. All rights reserved. Gap Assessment of Health and WellnessTourism Services in ASEAN ListofContents LIST OF CONTENTS.....................................................................................IIIEXECUTIVE SUMMARY.................................................................................1 1CURRENT STATE OF SUPPLY...............................................................3 1.1Cluster Definitions and Maps...................................................................................31.2Value Chain Analysis..............................................................................................31.3SWOT and TOWS Matrix Insights...........................................................................51.4Country-Specific Overviews....................................................................................7 2CURRENT STATE OF DEMAND............................................................28 2.1Industry Ecosystem and Impact Forces................................................................282.2Consumer Behaviour and Insights........................................................................302.3Growth Potential and Market Trends.....................................................................332.4Medical Coverage and Tech Landscape...............................................................362.5Wellness Demand and Lifestyle Trends................................................................39 3GAP IDENTIFICATION...........................................................................43 3.1Mismatch Analysis.................................................................................................453.2Policy Gaps...........................................................................................................463.3Service Delivery Gaps...........................................................................................463.4Technology and Innovation Gaps..........................................................................473.5Market Gaps..........................................................................................................48 4REGIONAL INSIGHTS............................................................................50 4.1ASEAN MedicalandWellness Tourism Market, Challenges and Opportunities...504.2Country-level gap insights.....................................................................................52 5.1Policy Intervention.................................................................................................775.2Capacity Building...................................................................................................835.3Market Development.............................................................................................895.4Technology Adoption.............................................................................................95 Executive Summary The ASEAN region stands at a pivotal