东盟健康与养生旅游服务供应报告

Report on the Supply of Health and Wellness Tourism Services in ASEAN TheAssociation of Southeast Asian Nations(ASEAN)was established on 8 August 1967.The Member States of the Association are Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia,Myanmar, Philippines, Singapore, Thailand, Timor-Leste,and Viet Nam. The ASEAN Secretariat is based in Jakarta, Indonesia. Author: Dr.Wichai Limpitikranon,Piyawan Chaiwisessakul,Nattha Lertpanyawiwat,Suthida Sattabongkod,Chanon Likitcharopathum, Pitirat Leepraphantkul and Ananya Suksathianpanich For inquiries, contact:The ASEAN SecretariatCommunity Relations Division (CRD)70A Jalan SisingamangarajaJakarta 12110IndonesiaPhone: (+62 21) 724-3372, 726-2991Fax: (+62 21) 739-8234, 724-3504 E-mail: public@asean.org Report on the Supply of Health and Wellness Tourism Services in ASEANJakarta, ASEAN Secretariat, February 2026 338.47911. ASEAN–Health Tourism–Market Supply2. SMEs–Cluster Development–Competitiveness This report was prepared by Kenan Foundation Asia under the overall guidance of The Office of SMEsPromotion and The ASEAN Secretariat, and sponsored by the ASEAN Coordinating Committee on Micro,Small, and Medium Enterprises as part of the project “Resilience, Adaptability, and Competitiveness:A Roadmap for the Health and Wellness Tourism Sector ASEAN SMEs in a Post-Crisis Age”. This projectis supported by the Government of Japan through the Japan-ASEAN Integration Fund (JAIF). The viewsexpressed in this publication are solely those of the author(s), and do not necessarily reflect the viewsof ASEAN Member States, the Government of Japan and the ASEAN Secretariat. The use of the map is for illustrative purposes only. Thetext of this publication may be freely quoted or reprinted,provided proper acknowledgementis given and a copy containing the reprinted material is sent to the Community Relations Division (CRD)of the ASEAN Secretariat, Jakarta. General information on ASEAN appears online at the ASEAN Website:www.asean.org Copyright Association of Southeast Asian Nations (ASEAN) 2026. All rights reserved. Report on the Supply of Health and WellnessTourism Services in ASEAN List of Contents LIST OF CONTENTS.....................................................................................IIILIST OF FIGURES.........................................................................................VILIST OF TABLES........................................................................................VIII 1.1Health Tourism........................................................................................................31.2Health Tourism Clusters..........................................................................................81.3Service Standards...................................................................................................91.4Significance of Sector............................................................................................10 2BRUNEI DARUSSALAM........................................................................19 2.1Introduction:Overall Scenario...............................................................................192.2Definition of Cluster...............................................................................................212.3Cluster Map...........................................................................................................282.4Value Chain/Global Value Chain...........................................................................312.5SWOT Analysis.....................................................................................................352.6TOWS Matrix.........................................................................................................382.7Diamond Analysis..................................................................................................392.8Problems Identified................................................................................................42 3CAMBODIA............................................................................................45 3.1Introduction:Overall Scenario...............................................................................453.2Definition of Cluster...............................................................................................453.3Cluster Map...........................................................................................................503.4Value Chain/Global Value Chain...........................................................................533.5SWOT Analysis.....................................................................................................563.6TOWS Matrix.........................................................................................................603.7Diamond Analysis..................................................................................................613.8ProblemsIdentified......................