HAromeManpo 是一家成立于 2013 年的芳香疗愈护肤品牌,创始人拥有十年的芳香疗愈经验,品牌起源于杭州西湖边的小店。品牌以欧洲芳香疗愈体系为基础,精选天然稀有香草植物,采用先进发酵技术和专利工艺,开创了夜来香植物提取物在功能性芳香疗愈护肤系列中的功效,并开发了身体护理和香氛产品。品牌融合东西方独特的文化艺术,创造充满活力和满足感的美学,推广自然护肤和整体健康。
核心护肤理念:HAromeManpo 提倡自然能量的疗愈力量,拥抱自然裸露肌肤的美。品牌不断探索现代芳香疗愈和有效护肤的科学配方,创建了独特的“精油疗愈 + 生物发酵 + 核心成分”护肤三元体系。以天然芳香疗愈精油为核心,结合国内领先的生物技术专利发酵提取物,并搭配强效功能性成分,改善和提升肌肤状态,提供愉悦的情感疗愈体验。
护肤产品配方逻辑:HAromeManpo 的护肤产品以“生物发酵”为关键成分,结合“精油疗愈”和“核心成分”三大元素,打造出独特的护肤效果。
明星产品系列:
- 夜来香焕发光采发酵系列:以稀有夜来香精油为核心,结合自主研发的夜来香“AM-Repair”发酵组,搭配强效有效成分,带来护肤和情感疗愈的双重功效。
- 夜来香焕发光采发酵精华油:+28.26% 销售增长
- 夜来香焕发光采眼油:+25.12% 销售增长
- 夜来香焕发光采发酵精华乳:+41.71% 销售增长
- 夜来香焕发光采发酵精华油:+22.87% 销售增长
- 夜来香焕发光采温和洁面乳:+23.53% 销售增长
- “植物私语”系列:围绕一系列芳香植物,以及以植物起源、疗愈功效和文化故事为主题的季度出版物。
- “植物宝藏”系列:以夜来香为主题,开发了一系列面部护理产品,以其舒缓的香气,缓解焦虑和不安,提供宁静和疗愈的护肤体验。
- “节日限定”系列:结合中国传统节日文化,推出限定版芳香疗愈和品牌周边产品,让用户通过香气通道与时空中的神灵和祖先连接。
- “东方文化”系列:探索东方非物质文化遗产,将东方传统技艺与西方芳香疗愈相结合,重新诠释芳香产品,提供芳香疗愈和文化启迪的双重体验。
品牌美学设计:
- 精湛工艺:采用香水级别的抛光技术,使用高品质玻璃瓶,保证每瓶产品都能带来愉悦的审美体验。
- 品牌跨界合作计划:与非物质文化遗产传承者、新兴品牌等合作,寻找对生活态度与我们共鸣的合作伙伴,共同诠释品牌生活美学。
- 品牌空间探索:将建筑空间作为表达品牌美学态度的范式,以“在简约中寻找丰盛”为理念,呈现理想生活方式的持续策展。
- 芳香疗愈体验:通过“芳香疗愈馆”和“夜来香画廊”等空间,为用户提供沉浸式的芳香疗愈体验。
可持续发展计划:
- “流浪瓶”玻璃回收计划:鼓励用户回收空瓶,品牌将回收的瓶子进行二次利用,制作成新的 200ml 精华水瓶。
- 升级环保材料:使用可降解的天然美纸和环保材质,践行可持续生活方式和环境理念。
社会责任:
- “重拾光采”女性慈善计划:关爱弱势儿童和女性,特别是女孩和老年女性的身心健康,积极推动社会变革。
- 年度卫生巾公益捐赠活动:倡导“拒绝月经羞耻”,关爱偏远山区女孩的身心健康,捐赠卫生巾并开展健康教育。
品牌代言人:Annie,以“慢疗愈”为理念,与品牌共同呈现夜晚香气的智慧,唤醒肌肤深处的光芒,让肌肤和灵魂在温暖和香气的交织中焕发光彩。
研究结论:HAromeManpo 以芳香疗愈为核心,融合东西方文化美学,打造独特的护肤体验和品牌空间,并通过可持续发展和社会责任实践,树立了良好的品牌形象,具有较大的发展潜力。
!"#$%&'()*+EMOTIONAL SKINCARE BRAND OF AROMATHERAPY
'?@ABCD9EFG$HIJKL:;MN-OPQRST:UVW-XYZ[\]^_`ab-cdeUfVWgh9ij:;klMm-nop\qrk5`UsMmt.-\uvwxyz{|}96~_-dÄÅÇÉÑ9!"&ÖÜá-àâQRäl`ã0åk9çéèêHAromeManpo was founded in 2013, drawing inspiration from the owner’s ten years of expertisein aromatherapy. It originated in a small shop by the Grand Canal in Hangzhou. Following the
European aromatherapy system, we carefully select natural and rare aromatic plants and utilizeadvanced fermentation technology and patented processes. We pioneered the effectiveness oftuberose plant extracts in our functional aromatherapy skincare series and have also developedbody care and fragrance products. We explore the hidden and unique cultural arts of the Eastand the West, creating a vibrant and fulfilling aesthetic that promotes natural skincare andholistic well-being.
,-./()01SKINCARE CONCEPT
`ijkl9ùáûx-|düg†;ê°&W\]°¢£§•¶9klß®rM-ïQR:;g†©£ã-™´¨≠ÆØ9&Wab\]gh-∞±≤≥û¢£ij§•ï\¥μ∂∑∏-π{∫ªºΩælø¿-¡2¬√èê9ƒ≈r∆HAromeManpo advocates for the healing power of natural energy and embraces the beauty ofnatural bare skin. Continuously exploring the scientific formula of modern aromatherapy and
effective skincare, AromeManpo has created a unique skincare triad system of"essential oilhealing + biological fermentation + hard-core ingredients". With natural aromatherapy essentialoils as the core, it incorporates leading domestic biotechnology patented fermentation extractsand combines them with powerful functional ingredients to improve and enhance the skin'scondition, providing a delightful experience of emotional healing.
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Carefullyselecting rare tuberose essential oil and infusing it with our self-developed tuberose“AM-Repair“ fermentation group, combined with potent effective ingredients, it brings a dual pleasure of effectiveskincare and emotional healing.
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‚„fid∑94‰ÂÊHÁEÂ-ÀÃËÈÍÎÏ4‰-ÌOÓÔú9:UVW-∞ïÒVWUÚ©<Ûé»÷U-d∑qrÙUst.HÀÃı黈5VW9˜¯~˘·˙˚¸˝`:U;ê9~˘˛ˇ-!Œ":U;ê`./Üá5#9<$%-∏./&'é»()`*-d∑◊VWÿŸ⁄ÂÊHÀÃ+,ï./9|}-.-/ï∏0:Uèê9ã0;ê-∞™ÆA12öõìÀ`34H"Thus Spoke the Plant"is a collection of aromatic products created around a series of aromatic plants, as well as athematic quarterly publication centered around the origins, healing properties, and cultural stories of these plants.
Each season, we select representative aromatic plants based on the theme and create body and aromatherapyproducts based on their fragrance. We aim to reexamine the cultural and historical background of plants, as wellas the cultural significance of aromatic healing. By integrating aromatic healing with the brand's aestheticphilosophy, we use our brand's language to reinterpret and reexpress these ideas, creating the"Thus Spoke thePlant"quarterly publication. With a distinctive perspective, we hope to offer users a soulful aromatic healingexperience and lead them to explore themselves and the world.
ӡᇔጲত_෭์Ի๊The Beginning of AllEFGD
हғӾᰄஃᎣA Parade to WonderlandғEchoes of Time And Glimpses of The Future
᧑ԏᵱғរਫ਼᠃ԻߥใDesires that Driven ByғSymphony of HormonesEIGD
ᦕғ᭙ک݄᯿ኞThe Dust-laden MemoriesғFrom Death to Rebirth
ଶᑮᳵғፐӮӳොӨݘᗔḘጱἎᰂդInner ScenesғThe Golden Age of the Orient and Ancient Romezzzᶉஇๅෛ
ࢌωႼሚೕഴУല
√CDEà`FGóH-öõIJ56KL&MHÀÃïeUf9UÚ©NOP™-d∑QRk5Mmt.-+,STeUfUVWX9UÚ-YZ[\`òU-/]U^èê9kl_`H!abcdóH-AqãefA˜ÉÑ9gh-ijk»9lmHIn the genesis of cosmos, all life begins to bloom. We believe that the fragrance of tuberos