spotify-developer品牌标准指南-02jr

How we create music moments with our friends. Spotify isthe right musicfor every moment. This is our brand role. It’s a simple statement thathelps to guide everything we do. Including how welook and how we talk to the world. Spotify is not just a utility that allows you to accessmillions of songs. It’s about having the right music atyour fingertips. Whatever mood you’re in, whereveryou find yourself, the perfect music is always therewith you. Whether you provide devices, accessories, net-works or apps, let’s join forces and give people theright music for every moment. Primary Logotype The first way we signify the presence of Spotifyis with our Primary Logotype. It’s the clearestway we can identify our company visually. Weshould be signing off all of our communicationswith the logotype; our partner messages mustbe identified as coming from us, and you! Clearspace In order to preserve the integrity of the PrimaryLogotype, it is important that no other logos,type or other graphic elements infringe on itsspace. The minimum clearspace around thelogotype is equivalent to 1/3 of the width of thelogotype. Smallest size use The minimum size the Primary Logotype maybe used for print applications is .4” (10mm)wide. Include the registration mark for thismeasurement. For digital applications, the minimum size is 45pixels wide. Minimum size Minimum print size0.4 inch (10 mm)wide.Minimum digital size45 pixelswide. Logotype artworkDo not attempt to redraw or recreate any element of the logotype. Use the approveddigital files of the artwork. Horizontal Logotype If it’s impossible to use the Primary Logotypefor some reason, you have the option of usingthe Horizontal logotype. It’s still a good way ofshowing off the Spotify brand, so don’t youworry! ClearspaceIn order to preserve the integrity of the Primary Logotype, it is important that no other logos,type or other graphic elements infringe on itsspace. The minimum clearspace to the aroundthe logotype is equivalent to 1/2 of the height ofthe logotype. Smallest size useThe minimum size the Primary Logotype may be used for print applications is .6” (15mm)wide. Include the registration mark for thismeasurement. Minimum size Minimum print size0.6 inch (15 mm)wide.Minimum digital size80 pixelswide. For digital applications, the minimum size is 80pixels wide. Logotype artworkDo not attempt to redraw or recreate any element of the logotype. Use the approveddigital files of the artwork. MonochromaticLogotype The monochromatic logotype should only beused when there are not enough colors toproperly reproduce the Primary Logotype. ClearspaceThe minimum clearspace around the Primary Logotype is equivalent to 1/3 of the width of thelogotype. The minimum clearspace around the HorizontalLogotype is equivalent to 1/2 of the height ofthe logotype. Smallest size usePrimary Logotype should never be smaller than .4” (10mm) wide. Include the registration markfor this measurement. Monochromatic White Logotype For digital applications, the Primary Logotypes’minimum size is 45 pixels wide. Horizontal Logotype should never be smallerthan .6” (15mm) wide. Include the registrationmark for this measurement. For digital applications, the Primary Logotypes’minimum size is 80 pixels wide. Minimum size Horizontal Minimum size Vertical Logotype artworkDo not attempt to redraw or recreate any element of the logotype. Use the approveddigital files of the artwork. Minimum print size0.4 inch (10 mm)wide.Minimum digital size45 pixelswide. Minimum print size0.6 inch (15 mm)wide.Minimum digital size80 pixelswide. Partner logos Size relationship–Primary LogotypeWhen partner logos are longer and more text-based, we prefer them to be at thesame height as the logotype. For symbol-based logos, we prefer them tobe 2X the height of the logotype. Size relationship–Alternate LogotypeWhen partner logos are longer and more text-based, we prefer them to be at between 30and 50% the height of the stroke. For symbol-based logos, we prefer them tobe the same height as the logotype. AlignmentWe prefer our partner’s logos to always be center aligned with either the Preferred orAlternate logotype. Always consult the partner’s companyguidelines for logo usage, minimum size, etc. Logotype Don’ts Don’t separate the icon from the word mark. They should always betreated as a whole. Don’t use our logo against a green background. To make sure our logotype appearsas consistently as possible throughoutour communications, we’ve identifieda few ways we don’t want our logotypeto appear. Only use specified colours to represent the logotype. Don’t skew, rotate or stretch the logotype. Respect the distance guidelines so that each logo has enoughbreathing room. Avoid stylizing the logotype with outlines, glows, or anyother techniques. Colour Spotify SandSolid Spotify WhiteSolid Spotify Green Solid Spotify BlackSolid Spotify GreySolid Spotify Green is our hero colour. We useSpotify