Salesforce BuyNorth America 26 June 2026 United States CRM.N CRMUS Software Moving Forward with Outcome-based Pricing Research Analyst +1-212-250-8563 agent built on Agentforce designed to resolve customer support issuesautonomously and be deployed faster than prior,more custom Agentforceimplementations.Theofferingisgrounded in Salesforceknowledge,canincorporateadditionalfilesorwebcontent,includesprebuilt serviceactions suchas answering questions and managing cases,and can bedeployedacrossvoice,web, portal, and messaging from a single setup flow. Salesforce is alsointroducing pay-per-resolution pricing,where customers are charged onlywhenHelp Agent resolves an issueautonomouslyto completion.For example,if thecustomer escalates to a human or gives negative feedback, there would be nocharge. Agentforce Help Agent and pay-per-resolution pricing are expected to begenerally available in July 2026. This sits alongside Salesforce's existingAgentforcepricing options,including Flex Credits,per action,per conversation,Agentic Enterprise Licensing Agreement (AELA),and seat-based Agentforceadd-onsforemployee-facingusecases. Research Analyst+1-212-250-6775 Research Associate+1-212-250-1575 Research Associate+1-212-250-9075 Our take: We view the announcement as another step in the right direction, asSalesforce appears willing to disrupt its own seat-based service model in favor ofenablingagentadoptionthat could eventuallyabsorbwork otherwisehandledbyhumans.Wealsoappreciatethat pricingisdirectionally movingtoward outcomesand resolutions, consistent with Al-native support vendors such as the company'srecentacquisition,Fin,whichpricesperAloutcome.Wedon'texpectthemovetoheadcount forcustomerservice representatives.Wealso commend Salesforcefor responding to customer feedback around implementation friction andconsumption uncertainty by offering a more off-the-shelf service agent withpricing tied to successful resolution rather than activity.That said, we still expectAgentforce adoption to take time, as enterprises will need confidence in dataqualityworkflowintegration,governance,accuracy,andmeasurableROlbeforedeploying autonomousagents broadlyacross serviceoperations. Appendix 1 exchanges via Reuters,Bloombergand othervendors.Otherinformation is sourced fromDeutscheBank,subjectcompanies,andothersources. 1 - Within the past year, Deutsche Bank and/or its affiliate(s) has managed or co-managed a public offering for this company,for which it received fees. issued by this company. 7 - Deutsche Bank and/or its affiliate(s) has received compensation from this company for the provision of investmentbanking orfinancial advisory services within thepast year. 8 - Deutsche Bank and/or its affiliate(s) expects to receive, or intends to seek, compensation for investment bankingservicesfromthis company inthenextthreemonths. 14 - Deutsche Bank and/or its affiliate(s) has received compensation from this company within the past year for non-investment banking related services. 15 - This company has been a client of Deutsche Bank Securities Inc. within the past year during which time it receivedinvestmentbanking services. 21 - This company has been a client of Deutsche Bank Securities Inc. within the past year, during which time it receivednon-investment banking securities-related services. ImportantDisclosuresRequiredbyNon-U.S.Regulators 1 - Within the past year, Deutsche Bank and/or its affiliate(s) has managed or co-managed a public offering for thiscompany, for which it received fees. 2 - Deutsche Bank and/or its affiliate(s) may act as a market maker or liquidity provider in the financial instrumentsissued by this company. 24 - Deutsche Bank and/or its affiliate(s) is or has been over the previous 12 months party to an agreement with thecompany relating to theprovision of services set out in Sections A and B of AnnexIof Directive 2014/65/EU,or hasover the previous 12 months been obliged or entitled (as applicable) to pay or receive compensation relating to theprovisionof servicessetoutinSectionsAandBofAnnexIof Directive2014/65/EU. 26-Withinthepreceding12months,DeutscheBank and/oritsaffiliate(s)hasreceived compensationfortheprovision research, please see the most recently published company report or visit our global disclosure look-up page on ourwebsiteat https://research.db.com/Research/Disclosures/EquityResearchDisclosures.Aside fromwithinthis report, Salesforce Investors are stronglyencouraged to reviewthis informationbefore investing.AnalystCertification The views expressed in this report accurately reflect the personal views of the undersigned lead analyst(s). In addition, the undersigned lead analyst(s) has not and will not receive any compensation for providing a specificrecommendation orview inthis report.Brad Zelnick. Salesforce DBSI Companies under CoverageBuyHold Company Rating and Dispersion Key The above table provides a snapshot of Deutsche Bank's company research rating distribution across