人类AI的一面：人们如何真正使用AI——以及他们对此的感受。

TheHumanSide of Al and How They Feel About it. AlisChangingEverything"Report Al has already changed everything.The more interesting question now is:How are people actually using it? practical realities that determine how Al shows up in people's lives.We'll slice through the hype and get to what matters: what people know, You'll see the friction points. You'll see the optimism. You'll see the Cont-ents Usage and Context15 Top Al Tasks: Knowing vs DoingAl Tasks: Most UsedVoice vs Chatbot PreferencesAssistant Loyalty & Daily UseNational Comparisons: a Snapshot Content, Value, and Trust22 What People Value in AlYoung Adults vs Older Adults: Confidence & GapsTrust Gaps & Concerns Executive Summary The Workplace Al Divide Why This Report MattersYear-On-Year Trends Perceived Impact Upon Work Strategic Implications for Brands Al Awareness vs True Adoption How to Show up in the Al Future How People Use Al: Personal vs Work ContextAl at Work: Regular Use, Irregular Guidance Introduction Executive Summary Alis everywhere, but confidence,clarity, and control are still missing - At work, the pressure is rising... but support isn't. - People feel curious, cautious, but also conflicted - Most consumers have used Al, but many While senior leaders see Al as important for theircompany's future, 62% of workers say their employerremains rare, leaving most to navigate alone. This hands-off approach contributes to the challenges ofoperationalising Al within organisations. When the visionstops at "go learn Al", only the most proactive benefit,while others are left behind.Those who use Al feel the benefits Curiosity and skepticism coexist. Emotional reactions -not just education - shape how Al is received and usedacross generations. More than half see Al's potential toimprove daily life, yet almost as many feel worried aboutits long-term impact, and don't trust it to make decisions. don't realise it.High visibility doesn't mean high literacy. The line between “using Al" and "knowing it"is blurry. People are interacting with Al daily, oftenwithout realising that they are. This confusioncreates friction in trust and expectations. Concern about Al replacing human roles now outweighsthe fear of data misuse. This is especially true among crossed into the comfort zone of daily public orworkplace interactions. Some feel it enables them to be more responsive andreduces time spent on repetitive tasks Why ThisReport Matters Al normalisation is accelerating: it's embedded in everyday life- Consumers are shifting from curiosity to expectation - and from trust to caution.- Brands and employers must evolve their strategies to keep up. MethodologySnapshot respondents from the UK, US, Canada and the Netherlandsto understand their awareness, behaviours and intentionsregarding virtual assistants and Al. Year-on-YearTrends In addition toprivacy anddata security,job security isa rising concern- up by 4%. Adoptionand Behaviour AlAwarenessvs True Adoption Most people think they know Al.but fewer have used it knowingly Who's heard of Generative Al?By country: Awareness ± usage Still say they don'tunderstand'it, evenafter a definition heard ofGenerative Al knowinglyused it Al Awareness vs True Adoption How much do peopleunderstand Generative Al? UnderstandingGenerative Al We see high awareness of Generative Al, as over 73% claimto have heard the term. The US (77%) and the youngestgroup (83%) have a significantly higher awareness than other After being shown the definition of Generative Al, awarenessrises to 87%. However, 27% have heard of it but do not Al Awareness vs True Adoption How many people areusing Generative Al? Usage ofGenerative Al More than a third (36%) of consumers agree theyhave definitely used Generative Al, with usagehigher in the USA than Canada and the UK. Understanding& Emotional Response How do people really feelabout the technologyshaping their future? drops with age.Older users report the lowestcomfort levels and the fragile.More people cite emotionalfriction than technical highest resistance to new tools. barriers when avoiding Al. Al at Work:RegularUseIrregular Guidance Ways employers are supporting Al: Usage is consistent, butsupport is patchyNearly half of working Al users (45%) use it several times a day, and 76% say it improves their productivity. Yetonly a third report receiving training, and less than half operational tasks lead.The top work uses include writing (47%), editing is already embedded in core workflows.Policy ± practice. While 57% of users say their guidance, putting the onus on individuals to Usage andContext Top Al Tasks: Knowing vs Doing Knowledge tasks still dominate over action tasks. "Knowing"- or knowledge-driven tasks - are a commonentry point in Al usage. (62%) and learning new things (56%) top the list. tasks - continue to emerge.Admin support (33%) and creative generation used signals we are still in an earlyphase of integration