2025年生成式AI与新闻报告：人们如何看待AI在新闻业和社会中的作用

IGenerative AI and News Report 2025:How People Think About AI’s Role inJournalism and Society Felix Simon, Rasmus Kleis Nielsen,and Richard Fletcher Contents About the Authors4 Acknowledgements4 Executive Summary and Key Findings5 Introduction10 Methodology12 1.Public Awareness and Use ofGenerative AI14 2. AI-Generated Search Answers30 3.Public Assessment of Scale andImpact of AI Use in Different Sectors37 4.Public Opinions on the Use ofGenerative AI in Journalism and News44 Conclusion57 References59 This report is published by the ReutersInstitute for the Study of Journalism as partof our work on AI and the Future of News,supported by funding from The NationalCenter for AI in Society in Denmark. TheAI and the Future of News project is madepossible by core funding from the ThomsonReuters Foundation. DOI: 10.60625/risj-5bjv-yt69 About the Authors Dr Felix M. Simonis the Research Fellow in AI and News at the Reuters Institute for the Studyof Journalism and a research associate at the Oxford Internet Institute at the University ofOxford. His research looks at the implications of a changing news and information environmentfor democratic discourse and the functioning of democracy, with a special focus on artificialintelligence. Professor Rasmus Kleis Nielsenis a professor at the Department of Communication of theUniversity of Copenhagen and a senior research associate at the Reuters Institute for the Studyof Journalism. His research is focused on the changing role of news and media in our societies.He has written extensively about journalism, digital media, the business of news, politicalcommunication, misinformation, and related topics. Dr Richard Fletcheris Director of Research at the Reuters Institute for the Study ofJournalism. He is primarily interested in global trends in digital news consumption, the use ofsocial media by journalists and news organisations, and, more broadly, the relationship betweencomputer-based technologies and journalism. Acknowledgements We would like to thank Caryhs Innes, Xhoana Beqiri, and the rest of the team at YouGov fortheir work on fielding the survey. We are grateful to the other members of the research andeditorial team at RISJ, as well as Michelle Disser, for their input on the questionnaire andhelp with the interpretation of the results. We are also thankful to Masaharu Ban, GretelKahn, Priscille Biehlmann, Magnus Bredsdorff, and Tania Montalvo for their advice on thetranslations, and to Mitali Mukherjee, Kate Hanneford-Smith, Alex Reid, and Rebecca Edwardsfor helping to move this project forward and keeping us on track. Executive Summary and Key Findings Our survey in six countries (Argentina, Denmark, France, Japan, the UK, and the US) explored howpeople use generative AI in their everyday lives, what they think its impact will be on differentareas of society, and what they think about its use in news and journalism specifically. It is afollow-up to the survey that we conducted in the same six countries in 2024 (Fletcher and Nielsen2024). Based on the results of this survey, and the previous one, we find the following. Findings on the awareness and use of generative AI The public’s use of generative AI has increased substantially in the last year. The proportionwho say they have ever used a standalone generative AI system such as ChatGPT jumpedfrom 40% to 61%, and weekly usage nearly doubled from 18% to 34%. ChatGPT is the singlemost popular AI system with 22% weekly usage, though adoption varies significantly by age.Information-seeking has become the primary use-case for AI, more than doubling to 24%weekly usage and surpassing media creation, while specialised uses like news consumptionremain limited at 6%. Trust is concentrated among major brands, with ChatGPT leading thefield again, though most users remain occasional rather than regular adopters. In more detail, we find: •Awareness has surged year-on-year. The share of people across countries who have heardof at least one of 13 AI tools rose from 78% (2024) to 90% (2025); only 10% say they haveheard of none. ChatGPT remains the most well-known brand, with pronounced countryvariation for others. •Use is expanding rapidly – especially weekly use – though not uniformly. Acrosscountries, the proportion of people who say they have ever used any AI system rose from40% (2024) to 61% (2025); weekly use nearly doubled from 18% to 34%.•Again, ChatGPT dominates active use. On average, 22% report using ChatGPT in the lastweek, well ahead of other tools. Since May 2024, the core user base for every major systemhas roughly doubled. Yet most people are not regular users: for the four most popularsystems, many use them only monthly or once or twice ever, and large shares have neverused or not heard of them.•Use of generative AI skews younger. In the 18–24 category, 59% used any generative AI inthe last week, as opposed to 20% among those aged 55 and over, although this age gap isdriven mainly by ChatGPT.