2025 AI营销行业报告：营销人员如何使用人工智能来发展他们的业务

How Marketers Are UsingAI to Grow Their BusinessesHow Marketers Are UsingAI to Grow Their Businesses O C T O B E R2 0 2 5 B YM I C H A E L A .S T E L Z N E RB Y Letter from the author… Hello, fellow marketer! This31-page reportreveals that AI is rapidly transforming marketing, offeringsignificant benefits and widespread adoption, and signaling a major shift in industrypractices. This is our second annual study, which contains easy-to-digest insights into howmarketers are currently using AI and their future plans. If you’re in charge of marketing your business, you’ll want to closelyexamine the 45chartson the following pages. Plus, I’ll reveal the “not-so-obvious”findings in thisdata-rich content. This study is part of a larger family of reports that we’ve published for 16 years—including our Social Media Marketing Industry Report. I hope you enjoy it!If youfind value in this report, please let your peers knowabout it. You canfind the original page for the report here:https://www.socialmediaexaminer.com/aireport2025/ All my best! Michael A. StelznerFounder, Social Media ExaminerHost, Social Media Marketing and AI Explored podcasts Table of contents EXECUTIVE SUMMARY.....................................................................................................4HOW OFTEN DO MARKETERS USE AI TOOLS?...................................................................5HOW LONG HAVE MARKETERS USED AI TOOLS?..............................................................6HOW HAS THE USE OF AI CHANGED FOR MARKETERS IN THE LAST YEAR?.......................7AI TOOL ADOPTION AT WORK........................................................................................8HOW DO MARKETERS PLAN TO CHANGE THEIR USE OF AI?..............................................9TYPES OF CONTENT THAT MARKETERS ENHANCE WITH AI............................................10HOW MARKETERS USE AI WHEN CREATING WRITTEN CONTENT.....................................11HOW MARKETERS USE AI WHEN CREATING IMAGES.......................................................12HOW MARKETERS USE AI WHEN CREATING VIDEO CONTENT.........................................13HOW MARKETERS USE AI WHEN CREATING AUDIO CONTENT.........................................14CONTENT TYPES MARKETERS WANT TO LEARN TO ENHANCE WITH AI...........................15TASKS MARKETERS WANT TO LEARN TO PERFORM WITH AI...........................................16THE BENEFITS OF AI FOR MARKETERS...........................................................................17HOW MARKETERS LEARN TO APPLY AI..........................................................................18MARKETERS’ CONCERNS ABOUT AI...............................................................................19MARKETERS’ VIEWS ABOUT AI IN THEIR INDUSTRY........................................................20COMMONLY USED AI PLATFORMS.................................................................................21AI PLATFORMS MARKETERS WANT TO LEARN MORE ABOUT..........................................25TOP FIVE PROBLEMS MARKETERS FACE USING AI...........................................................26AI TOPICS MARKETERS WANT TO LEARN MORE ABOUT.................................................27SURVEY PARTICIPANT DEMOGRAPHICS.........................................................................28ABOUT MICHAEL A. STELZNER......................................................................................31 Executive summary This study surveyed more than 730 marketers to understand how they’re using AI intheir work. Thefindings reveal a rapidly maturingfield with significant adoption, clearbenefits, and evolving challenges. Key adoption patterns: Daily AI use has surged to 60% for marketers, up from 37% in2024, with 84% reporting increased usage over the past year. A large percentage ofmarketers (41%) have been using AI tools for less than a year, indicating recentwidespread adoption. Most marketers integrate AI into their work activities, with 82%planning to increase usage in the coming year. Content creation dominance: Written content leads AI applications, with 90% ofmarketers using AI for text-based tasks. The most common applications includegenerating ideas and outlines (90%), creating initial drafts (89%), writing headlines (86%),and editing content (85%). Image creation follows at 50% adoption, while video (22%)and audio (15%) remain emerging areas with significant growth potential. Platform landscape: ChatGPT maintains overwhelming market dominance at 90%usage, followed by Google Gemini at 51% and Claude at 33%. More experiencedmarketers show higher adoption rates across multiple platforms, with B2B marketersgenerally using AI more extensively than B2C marketers. Learning priorities: Marketers are most interested in mastering AI promptingtechniques (81%), discovering new AI tools (80%), and developing automation workflows(79%). Video content creation tops the list of desired learning