2024全球零售投资者展望

2024 Global Retail Investor Outlook M A R C H2 0 2 5I N S I G H TR E P O R T Contents This document is published by the World Economic © 2025 World Economic Forum. All rights reserved.Forum as a contribution to a project, insight areaor interaction. The findings, interpretations andconclusions expressed herein are a result of acollaborative process facilitated and endorsed bythe World Economic Forum but whose results donot necessarily represent the views of the WorldEconomic Forum, nor the entirety of its Members,Partners or other stakeholders. No part of this publication may be reproduced ortransmitted in any form or by any means, includingphotocopying and recording, or by any informationstorage and retrieval system. Foreword Global capital markets have undergonea sustained fundamental shift, increasinglyintegrating individual investors into thefinancial ecosystem. This transformation hasrevolutionized how markets operate, establishingmore accessible pathways for individuals toparticipate in spaces traditionally reserved forinstitutional and professional investors.alternative investments and robust financialeducation. Since 2022, the World EconomicForum’s Global Retail Investing Initiative hasconducted deep dives in these areas, withthe findings of this report paving the path fordeeper explorations of these topics.The financial landscape has continued to evolvesince 2022. What was once a domain exclusive Dean FrankleManaging Director andPartner, Asset and WealthManagement, BostonConsulting Group to professional and institutional investorshas continued to evolve and become moredemocratized, allowing individuals across thewealth spectrum the opportunity to see theirsavings benefit from the broader prosperityof the economy. As changes in demographics,market conditions and technology continueto shift, the challenges and considerationsfor individuals are evolving; understandingindividual investors’ behaviours, preferencesand needs becomes more crucial than ever.This report represents the collaborative efforts The 2024 Global Retail Investor Outlook,conducted in collaboration with RobinhoodMarkets and Boston Consulting Group,surveyed 13,000 individuals across 13 globalmarkets, including Australia, Brazil, China,France, Germany, India, Ireland, Japan,Singapore, South Africa, United Arab Emirates,UK and the US. This built uponThe Futureof Capital Markets: Democratization of RetailInvestingpaper published by the WorldEconomic Forum in 2022, a survey across nineglobal markets to better understand the needsof retail investors. Following the “meme stock”phenomenon in 2021, this insight report soughtto assess how well capital markets serve retailparticipants and how to promote resilientinvesting across the ecosystem.The findings from the 2022 survey revealedof over 20 partner organizations, includingexperts from academia, policy-makers andthe financial services ecosystem, to provideactionable insights for a more inclusive andsustainable financial future. We extend ourgratitude to all who have contributed their Senior Director,Investment Strategy,Robinhood Markets expertise and shaped the insights presentedin this report. Your collaboration has beeninstrumental in advancing the understandingand empowerment of retail investors worldwide. and Resilience Initiatives,World Economic Forum trust, prompting calls to action for government,regulators and industry. Findings alsodemonstrated retail investor demandfor enhanced access to financial advice, Executive summary For decades, individual activity in capitalmarkets was largely through governmentor employer pensions but today sees afundamental shift as individuals increasinglytake ownership of their financial decisionsand futures. This transformation reflectsnot just a temporary trend borne of a memestock phenomenon, but a sustained evolutiondriven by demographic, economic andtechnological forces.In 2022, the World Economic Forum The 2024 survey, expanded to 13 global markets, built upon the earlier findingsand identified four key structural trends driving individuals’ behaviours today: can be a tool for achieving financial goals byempowering individuals to grow their wealthby participating in capital markets rather thanrelying on traditional savings alone. For thisto happen, financial institutions, policy-makersand industry stakeholders all have importantroles to play to enable access to markets,empower decision-making through educationand ensure trust in the financial system as geographies; they are keen to learn about markets, engage earlier than the previousgenerations and are more open to new products and to using technology to learnand invest. The longer time horizon can allow them to weather market fluctuationsand benefit from the power of compounding. conducted the first iteration of its survey toexamine individuals’ behaviours, preferencesand knowledge of capital markets across nineglobal markets. The findings revealed bothsignificant interest in