推动时尚转售与维修规模化的政策杠杆

POLICY LEVERS TOSCALE RESALE ANDREPAIR FOR FASHION This publication has been producedby the Ellen MacArthur Foundation(the‘Foundation’). The Foundationhas exercised care and diligence inpreparing this publication, based oninformation it believes to be reliable,but makes no representations andgives no warranties, assurances orundertakings (express or implied)in connection with it or any ofits content (as to its accuracy,completeness, quality, fitness for To the maximum extent permitted byany applicable law, the Foundation,each entity within its group andeach of its associated charities andtheir respective employees, workers,officers, agents and representativesdisclaim in full all liability for any Contributions to this publication byany third party do not indicate anypartnership or agency relationshipbetween that contributor and the The Foundation is not a supplier of,or otherwise affiliated with, and doesnot recommend or endorse, any thirdparty or the products or services ABOUT THIS REPORT THE FASHION REMODEL GEOGRAPHICAL SCOPE The data modelling and analytics included in this reportfocus on selected jurisdictions in the European Union(France, Germany, and Poland), the United States(State of California and State of Michigan), and Canada(Province of British Columbia). These markets were This report, written for policymakers, is part of TheFashion ReModel project, led by the Ellen MacArthurFoundation. It aims to contribute to the emerging policy This report is part of The Fashion ReModel.TheFashion ReModel is the first time companieshave joined a project with a shared focus on whatit will take to begin to decouple revenue fromresource extraction and implement circular businessmodels at scale. The project works with brands,platforms, and retailers across high-end, activewear, INDUSTRY SCOPE This report focuses on post-consumer resale and repairbusiness models for clothing. However, similar outcomescould be expected in other product categories, suchas bags, accessories, and footwear. In addition, future PROJECT BOUNDARIES The Fashion ReModel participants are working todemonstrate commercial viability to inspire wideradoption.The first year of the programme isshowing promising results:reported revenuegrowth from the first year of The Fashion ReModel The modelling carried out for this report is based onlimited real-life data and assumptions pertaining to thecosts and profit margins of resale and repair businessmodels. Certain topics relevant to the textile industryare not covered in depth in this report and warrant For the purposes of this report, the market segmentswere defined as follows: •Themass-market segmentrepresents the lower 91%of units sold annually within the selected markets, with an average price of EUR 13.50/USD 13.30/CAD 21.00.•Thehigh-end and luxury segment,the higher 9%of units sold annually within the selected markets, However, this growth corresponds to a very limitedshare of the fashion market overall, and a small shareof the total revenue for the thirteen participatingbusinesses. Systemic barriers block the successof circular business models such as resale and Initial modelling and stakeholder interviews with resaleand repair businesses were undertaken by EunomiaResearch & Consulting Ltd during the first phase ofthe project. All interviews were conducted under non- •Resale:Broadly takes place on managedmarketplaces, brand-led re-commerce platforms, and To quote this report, please use the following reference:Ellen MacArthur Foundation,The new bottom line: Policy •Repair:The restoring of products and/or theircomponents back to a usable state. This report is 01FASHION BUSINESSES ARENAVIGATING MARKETS BUILTFOR A LINEAR ECONOMY 02TARGETED POLICY INCENTIVESCAN SUPPORT THE CIRCULAR WHAT THIS REPORT MEANS FOR FINANCE ANDECONOMY MINISTRIES AND SECRETARIATS WHAT THIS REPORT MEANS FOR ENVIRONMENTAND CLIMATE MINISTRIES AND SECRETARIATS This report demonstrates that strengthening thecommercial viability of resale and repair can drivemarket growth for circular models, which can in turnreduce primary resource extraction, waste volumes,and pollution impacts. By extending product lifetimes This report is about incentive design andcompetitiveness. Current tax structures and economicpolicy frameworks favour linear, resource-intensive The modelling shows that targeted adjustmentsto sales tax/VAT, labour taxation, and EPR fees —instruments already within government control — canmaterially improve the economics of resale and repair. These environmental gains are closely linked toeconomic outcomes that colleagues in finance and •Business resilience and diversification:Circularbusiness models can reduce reliance on virginmaterial inputs and global supply chains, •Contribution to national climate targets:Bykeeping products in use for longer, resale andrepair business models can reduce demand for •Capital allocation:Because investors typicallyappraise expected returns through the len