游戏深度分析：动作与策略

The top trends driving action,strategy,RPGs,and shooters across PC,Console,and mobile. Executive Summary|Key Takeaways 02 01 03 Shooters Are MoreCompetitive Than Ever Social Key Factor inBiggest Breakouts PC/Console Grows Diverse,Mobile Consolidates Top games were some of the best-selling in2025onPC/Console,while the top-grossing mobile games utilizealliance wars to drive retention and monetization. With downloads declining yet revenue increasing acrossmobile,PC,and console and new entrants looking todisrupt massive incumbents,shooters are a red,red sea. PC/Console sees continued diverse success stories acrossIndie,AA,and AAA,while mobile growth went primarily tothe largest games and publishers. 06 04 05 Indie DeckbuildersBreak Out Action&RPG huge,growingon PC/Console,not mobile Mobile4X StrategyGrowth Levels Out With high double digit growth multiple years in a row in atrend started by Balatro and now hit out of the park by Slaythe Spire2,is this the next Indie genre to see AAA attention? 4X Strategy growth allowed mobile game market in-apppurchase revenue to stay relatively level in2025,but the Action&RPG are the#1and#2genres by Steam premiumrevenue,with Action showing impressive year over yeargrowth.Meanwhile,Action&RPG on mobile are in free fall. Executive Summary|Landscape 46B $42B Steam PremiumRevenue in2025 Action&Strategy IAPRevenue in2025on Mobile Ad spent for Action&Strategygames in2025across30markets Action&Strategy Downloadsin2025across mobile,PC,and +15%YoY.Action is the largestgenre and grew34%YoY.OnlyRPG declined due to outsize2024 2.2%YoY.Strategy and shooterssaw19-20%growth year overyear,while Action and RPG 20%of downloads are onPC/Console.The vast majority ofmobile downloads are free;while Mobile app networks topchannels for mobile,YouTube forPC/Console. Table of Contents Sensor Tower|Our Customers Top publishers trustSensor Tower insights to grow their business About this Data:Mobile App Methodology Android app download and revenue estimates represent downloadsand revenue from the Google Play Store only.Sensor Tower does notprovide download estimates for third-party Android stores. Sensor Tower’s Market Insights team compiled the download and IAPrevenue estimates provided in this report using the Sensor Tower In-app purchase(IAP)revenue includes paid downloads,in-apppurchases,and subscriptions from the iOS App Store and GooglePlay.This does not include any revenue from advertisements or Figures cited in this report reflect iOS App Store and Google Playdownload and revenue estimates for January1,2014through Download estimates presented are on a per-user basis,meaning thatonly one download per Apple or Google account is counted towards In-app purchase(IAP)revenue estimates are gross—inclusive of anypercent taken by the app stores. About this Data:PC/Console Game Methodology Sensor Tower’s Market Insights team compiled the PC/Consoledownload and MAU estimates provided in this report using theSensor Tower Video Game Insights platform. All games(140k+)across all countries(50+)covered wherethe platform is available. PC/Console downloads include premium,free-to-play,anddownloads that were free through a subscription service. PC/Console figures cited in this report reflect estimates forSteam,PlayStation,and Xbox. Download estimates presented are on a per-user basis,meaning thatonly one download per platform is counted towards the total. Revenue estimates are gross—inclusive of any percent taken About this Data:Taxonomy Methodology Sensor Tower's Game IQ team classifies games into four classes:Action&Strategy,Lifestyle&Casual,Casino,and Sports&Racing. This report focuses on the Action&Strategy class,which includes theaction,RPG,shooter,and strategy genres.For PC/Console,we alsoinclude the Adventure genre as a closely related genre. Each genre is further divided into sub-genres.For example,Fortnite isin the Action&Strategy game class,Shooter genre,and Battle Royale Interested in our DigitalMarket Insights Solutions? If you want to learn more about Sensor Tower,please request a demo: Request a free demo! Get the latest insights on ourblog:sensortower.com/blog Action&StrategyMarket Overview Action&Strategy is HugeAcross PC/Console,Mobile Action&strategy brings in a large majority of PC/Consoledownloads and revenue.The category also accounts for themost in-app purchase(IAP)revenue on mobile,though This split highlights a familiar dynamic:PC/console is led bycore-native gameplay demand,while mobile combinesbroad casual reach with concentrated core spending. Steam Leads Growth,Mobile Recovering Action&strategy on Steam continues to post strongyear-over-year growth in both downloads andrevenue.The platform remains a major growth driverfor the category,as premium releases such asHogwarts Legacy,Black Myth:Wukong,and Battlefield On mobile,downloads continue to decline,butrevenue is showing signs of recovery.This falls in linewith the wider tren