新西兰数字媒体消费调查报告

StudyOverview •The Infinite Dial is the longest-running survey of digital mediaconsumer behavior in America •The Infinite Dial New Zealand report mirrors the Infinite DialU.S. reports, which have been undertaken annually since 1998by Edison Research, and cover a wide range of online digitalmedia topics•This is the third Infinite Dial New Zealand report since 2022 that explores the penetration of online digital audio in New Zealand,as well as the online platforms and technologies used•This study is designed to allow for direct comparisons between New Zealand, U.S., and UK StudyMethodology •In March 2025, Edison Research conducted a nationalsurvey of 1,007 people aged 16 and older•N=295 telephone surveys •N=712 online surveys Today’s Agenda Total AudioLandscape In 2025, Audio now leads consumption for Kiwis Weekly Media Consumption Driven by Radio’s resilience and burgeoning podcast consumption Weekly Media Consumption Growth in consumption driven by 35-54 Weekly Media Consumption T O T A L N E W Z E A L A N D P O P U L A T I O N 1 6 + %D O I N G A C T I V I T Y I N T H E L A S T W E E K TotalRadioTrends The majority of the population are listening to Live Radio Listening to AM/FM Radio in the last weekT O T A L P O P U L A T I O N S %L I S T E N E D T O R A D I O I N L A S T W E E K R A D I OI N C L U D E S A M / F M R A D I O ,B O T H O V E R-T H E-A I R A N D O N L I N E Improvement for Radio among those over 35 Listening to AM/FM Radio in the last weekT O T A L N E W Z E A L A N D P O P U L A T I O N 1 6 + %L I S T E N E D T O R A D I O I N L A S T W E E K R A D I OI N C L U D E S A M / F M R A D I O ,B O T H O V E R-T H E-A I R A N D O N L I N E Live Radio is the dominant channel in car Audio Sources Currently Used in Car B A S E :N E W Z E A L A N D A G E 1 6 + A N D H A S D R I V E N / R I D D E N I N C A R I N L A S T MO N T H ; N = 9 1 4 %U S I N G A U D I O S O U R C E I N C A R Live Radio is also the dominant, scaled ad supported audio channel Weekly Listening to Ad-Supported AudioT O T A L N E W Z E A L A N D P O P U L A T I O N 1 6 + %L I S T E N E D T O A U D I O S O U R C E I N L A S T W E E K OnlineAudio Online Audio very stable, suggesting at a threshold Monthly Online Audio Listening %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T HT O T A L P O P U L A T I O N S 2022L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T Slight shifts only;audience delivery is maintained across the ages Monthly Online Audio Listening %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T HT O T A L N E W Z E A L A N D P O P U L A T I O N 1 6 + O N L I N EA U D I O=L I S T E N I N G T O A M / F M R A D I O S T A T I O N S O N L I N E A N D / O R L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T2022 General decline across the global ad-supported platforms Online Audio Platforms Listened to in Last Month T O T A L N E W Z E A L A N D P O P U L A T I O N 1 6 +%L I S T E N E D T O O N L I N E A U D I O B R A N D I N L A S T M O N T H Significant growth in NZ platforms used most often Ad-Supported Audio Platform Used Most Often B A S E :N E W Z E A L A N D P O P U L A T I O N 1 6 + A N D U S E A D-S U P P O R T E D O N L I N E A U DI O M O S T O F T E N NZ platforms show strength in key commercial audiences Ad-Supported Audio Platform Used Most Often B A S E :N E W Z E A L A N D P O P U L A T I O N 1 6 + A N D U S E A D-S U P P O R T E D O N L I N E A U DI O M O S T O F T E N Podcasting Podcast continuing to appeal, with 20% growth in listening MonthlyPodcast Consumption %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N L A S T M O N T H With NZ maintaining world-leading listening levels MonthlyPodcast Consumption %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N L A S T M O N T HT O T A LP O P U L A T I O N S Podcast becoming a multi-channel format MonthlyPodcast Consumption %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N L A S T M O N T H Podcast appeal is increasing across all age groups MonthlyPodcast Consumption %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N L A S T M O N T H Smart Speakers NZ appears to have plateaued below global adoption Smart Speaker Ownership %O W N I N G S M A R T S P E A K E RT O T A L P O P U L A T I O N S Smart speaker owners consume more audio Weekly MediaConsumption In-CarMedia In NZ in-car radio more dominant than in the US Audio Sources Currently Used in Car %U S I N G A U D I O S O U R C E I N C A RB A S E :H A S D R I V E N / R I D D E N I N C A R I N L A S T M O N T H Despite growth we remain behind other comparable markets Have Apple CarPlay or Android Auto in Primary VehicleB A S E :H A S D R I V E N / R I D D E N I N C A R I N L A S T M O N T H %W I T H A P P L E C A R P L A Y O R A N D R O I D A U T O I N P R I M A R