美国数字媒体消费调查报告

StudyOverview •The Infinite Dial is the longest-running survey ofdigital media consumer behavior in America •The annual reports in this series have covered awide range of digital media and topics since 1998 audio, podcasting, social media, smart speakersand more StudyMethodology •In January 2026, Edison Researchconducted a nationally representative onlinesurvey of 2,050 people aged 12 and older•50% online surveys using probability-based SSRS Opinion Panel•50% online surveys using non-probability sample •Data weighted to national 12+ U.S. population figures PresentationOutline DeviceOwnership In 1998: 50%of Americans age 12+had a computer in theirhousehold 31%of Americans age 12+had internet accessat home had ever listened toonline audio SmartphoneOwnership T O T A LU . S .P O P U L A T I O N 1 2 + Smart SpeakerOwnership T O T A L U . S . P O P U L A T I O N 1 2 + %O W N I N G A S M A R T S P E A K E R Smart TVOwnership T O T A L U . S . P O P U L A T I O N 1 2 + OnlineAudio MonthlyOnline Audio Listening T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T MonthlyOnline Audio Listening T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T M O N T H L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T WeeklyOnline Audio Listening T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O I N L A S T W E E K L I S T E N I N GT O S T R E A M E D A U D I O C O N T E N T A V A I L A B L E O N L Y O N T H E I N T E R NE T Online Audio BrandsListened to in Last Month T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O N L I N E A U D I O B R A N D I N T H E L A S T M O N T H Online Audio BrandUsed Most Often B A S E : U . S . 1 2 + O N L I N E A U D I O U S E R S Audiobook Listeningin Last Year T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O A N A U D I O B O O K I N T H E L A S T Y E A R YouTubeUsage T O T A L U . S . P O P U L A T I O N 1 2 +%S A Y I N G Y E S SocialMedia Social MediaUsage T O T A L U . S . P O P U L A T I O N 1 2 + Social MediaBrand Usage T O T A L U . S . P O P U L A T I O N 1 2 + %C U R R E N T L Y U S E S O C I A L M E D I A B R A N D Reddit is used by of Americans,more than Pinterestor LinkedIn Social MediaBrand Used Most Often B A S E : U . S . 1 2 + S O C I A L M E D I A U S E R S TikTok is the#1 platform for Americans 12-34 Gender/Ageof those using Social Media Brand Used Most Often B A S E : A G E 1 2 + A N D U S E S O C I A L M E D I A B R A N D M O S T O F T E N In-CarMedia Audio SourcesCurrently Used in Car (2016 vs 2026) B A S E : U . S . 1 8 + W H O H A S D R I V E N / R I D D E N I N C A R L A S T M O N T H%C U R R E N T L Y U S E A U D I O S O U R C E I N P R I M A R Y C A R AM/FM radio remains#1 in the car Nearly half of Americansstream online audiowhile driving Audio SourcesCurrently Used in Car B A S E : U . S . 1 8 + W H O H A S D R I V E N / R I D D E N I N C A R L A S T M O N T H%C U R R E N T L Y U S E A U D I O S O U R C E I N P R I M A R Y C A R Automotive Phone Integration Systemsin Primary Vehicle B A S E : U . S . 1 8 + W H O H A S D R I V E N / R I D D E N I N C A R L A S T M O N T H ; 8 4 % UseAutomotive Phone Integration Systemsin Primary Vehicle B A S E :U . S .1 8 +W H O H A S D R I V E N / R I D D E N I N C A R L A S T M O N T H A N D H A V E A U T O M O T I V E P H O N E I N T E G R A T I O N Podcasting PodcastingFamiliarity T O T A L U . S . P O P U L A T I O N 1 2 + Measurement: Time/DailyA M O N GU . S .P O P U L A T I O N A G E 1 3 + Measurement: Reach/WeeklyA M O N GU . S .W E E K L Y P O D C A S T C O N S U M E R S A G E 1 3 + Ever Consumeda Podcast T O T A L U . S . P O P U L A T I O N 1 2 + %E V E R L I S T E N E D T O O R W A T C H E D A P O D C A S T MonthlyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T M O N T H of Americans are monthly an all-time highpodcast consumers MonthlyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T M O N T H MonthlyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T M O N T H WeeklyPodcast Consumption T O T A L U . S . P O P U L A T I O N 1 2 + %L I S T E N E D T O O R W A T C H E D A P O D C A S T I N T H E L A S T W E E K Podcast Consumption Overview T O T A L U . S . P O P U L A T I O N 1 2 + Podcasting is a dual-format medium57% of Americans have both listened to andwatched a podcast AIUsage of Americansare familiar with atleast one generativ