2024年新西兰体育媒体与性别报告

Coverage, reporting and athlete portrayalin New Zealand sports news media 1 January to 31 December 2024 Contents Coverage..................................................................................6The Media................................................................................18Portrayal.................................................................................29Appendix 1:Scope and methodology..........................................................36Appendix 2:Programme and publication list...............................................37Appendix 3:New Zealand media................................................................38 About this report This is the fifth annual report from the Sport New Zealand IhiAotearoa (Sport NZ) and Isentia study of gender balance in sportsnews coverage in Aotearoa New Zealand. The Sport NZ-Isentia studyinvolves human analysis of around one-third of all sports coverage,selected randomly each day. This includes print, broadcast andonline, but excludes match broadcast and live blogging of sportsfixtures. As a result, Sky Sport is not included in this report. Summary The media industry experienced significant change and disruption in 2024, marked by closures andrestructuring. Despite these changes, the gender balance of sports coverage showed modest improvement,with 27% of stories focusing on women’s sport up from 26% in 2023. Peaks in coverage aligned with key eventslike the Paris Olympics and Paralympics and the ICC Women’s T20 World Cup. However, the coverage highlights a growing divide between gender balance and visibility. Despite ongoingefforts by the media to cover women’s sport, the overall proportion of female athletes, coaches, officials andfans represented in coverage decreased from 2023, while the number of male subjects increased. The overall decline in visibility was driven by 3 key trends: New Zealand’s male footballers delivered strong performances as women’scoverage declined after the 2023 FIFA Women’s World Cup1. Coverage increased around well-established sporting events where maleathletes continue to dominate2. Coverage of Liam Lawson’s Formula 1 selection highlighted the media’s strong focus on theexclusively male athletes in this sport, despite the growing role women play in the broaderFormula 1 ecosystem as officials, crew, supporters and fans. Meanwhile, the gender balance forsailing rose only slightly, despite the contributions of female athletes at SailGP events andthe opportunity presented by the inaugural Women’s America’s Cup. Media gave more space to a broader mix of women’s sports and accomplishments The sports with the most significant gains in female gender balance were often solo or pair-basedpursuits such as tennis, golf, cycling, canoe sprint and swimming. While this shift created a morediverse picture of women’s talent and potential, the more individual nature of these sports meansthat fewer female sources were discussed compared to 2023. In other words, increased coverageof women does not necessarily result in greater visibility. The DatasetSize of sample The DatasetMedia sample This chart shows the total share of voice for eachmedia network across all sports coverage. This is based on volume and does not take intoaccount any weightings for audience reachor influence. It is a reflection of the amount ofrelevant sports content produced by each of theseorganisations each day. It is worth noting that the closure of Newshub in July2024 and launch of ThreeNews by Stuff significantlyimpacted the distribution of coverage for this period. Note: The figures for Newshub and Stuff are based ontheir respective periods of operation in 2024: •Newshub: Online and broadcast content fromJanuary to July 2024. •Stuff: Print and online content for the full year,plus ThreeNews broadcast content from July toDecember 2024. NZME = New Zealand Media and EntertainmentODT = Otago Daily TimesRNZ = Radio New ZealandTVNZ = Television New Zealand Coverage This section looks at the overall presence of women in sportscoverage. This includes the amount of media content that isfocused on women’s sport, the visibility of women across allsports coverage and the impact of major sporting events. The study explores both balance and visibility in sportsnews coverage. These are both different but importantmetrics. Balance is our main measure and used for reportingthroughout this report. It is the percentage of all sportsnews coverage that is focused on women’s sport. Visibility isabout those who feature in sports news coverage, whetherthat’s athletes, coaches, administrators or fans, and whatpercentage of them are women. CoverageGender balance in New Zealand Gender balance increased slightly to 27%,up from 26% in 2023. While key events in2024 did not match the gender balanceof the FIFA Women’s World Cup in 2023– still the highlight for women’s sportcoverage – there were clear signs of adeliberate effort by the media to improverep