2026年澳大利亚与新西兰活动行业报告

Event IndustryReport 2026 Australia and New ZealandEditionEdition Table of Contents Speed Read Survey Methodology Event Industry Landscape Planning and ManagementSpending on EventsTechnology Speed Read While there is a strong overalltrend towards increasing bothevent volume and budget, wesee a notable decline in thisintent for 2026. Handling event data/information security emergedas the top challenge,becauseANZ event planners and marketers Speed Read Organisations are ready tospend more on event techvendors that offer strongcustomer support and trusted, Sustainability and accessibilityare now key competitivedifferentiators.Attendee Executive Foreword Dear readers, As the Australia and New Zealand event industry enters2026, it does so with a blend of confidence and caution.After several years of sustained expansion, mostorganisations continue to grow their event programmesthrough 2025, even as growth intentions begin to Jack UkilCountry Head - Cvent AustraliaThe Event Industry Report 2026 - Australiaand New Zealand Edition provides oneof the clearest views yet into how thisshift is taking shape across boardroomsand planning teams in the region. Events At the centre of this strategic shift is a changing risk and challenge landscape.Event data and information security has emerged as the number one concern forANZ planners and marketers. As organisations capture richer attendee data across in-person, virtual, and hybrid experiences, expectations around privacy, compliance, and Pressure is also intensifying on costs. Cost containment is now the leading planningpriority, reflecting increased scrutiny across travel, accommodation, venues,and production, even as expectations for premium experiences continue to rise.Organisers are being asked to strike a delicate balance. They must protect margins, Sustainability and accessibility have likewise moved from aspirational goals tocompetitive imperatives. An overwhelming majority of organisations now set formalsustainability targets for their events, with most willing to measure and track carbonimpact. Similarly, most respondents report having defined accessibility objectives and Technology underpins nearly every insight in this report. Organisations are not onlyprepared to invest more in event technology, but they are also raising the bar on whatthey expect. Strong customer support, brand reliability, and a unified platform capableof managing in‑person, virtual, and hybrid events now outweigh features alone. Atthe same time, experimentation with emerging technologies, particularly artificial Taken together, these findings reflect a market that is optimistic yet disciplined,innovative yet anchored in measurable outcomes. I hope this report provides a clearbenchmark for where your organisation stands today, and practical insight into how Best regards,Jack UkilSenior Director, Country Head‑Cvent Australia Survey Methodology Cvent commissioned an independent market research consultancy, Censuswide*, toconduct the survey for this report. The research was conducted between 20 October 2025and 4 November 2025, with 200 senior event planners, marketers, and other decision- *Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Planning andManagement Event volume is generallyrising, but we see a drop inthis intent this year. 2026. The percentage of respondents who are unsure remains relatively low throughout the years,indicating that most organisations have a clear strategy regarding their event planning. Event planners areplanning to increasetheir events across all of the respondents indicated they plan toORGANISE MORE EVENTS OF EVERYTYPE (IN-PERSON, HYBRID,VIRTUAL, WEBINARS) THROUGHOUT2026. 55%OVER Top Factors Governing Events Top Event Management Challenges emerged as the biggest challenge in event management, highlighting the urgent Alongside security, competition from other events and the push for sustainability Challenges with Hosting Technical failures Unsuitable virtual eventplatforms Lack of a broader contentstrategy that incorporates Unable to prove ROI DEALING WITH SECURITY FAILURESPlanners cited as the biggest challenge with hosting virtual events. Areliable virtual event platformwith enhanced features, combined with thorough planning,testing, rehearsals, and standby tech support, is essential to minimise risks and swiftly address NETWORKING is the most significant reason for attending B2B conferences. These conferences That said, B2B event organisers need to offer a balanced mix: visiblenetworking, easy-to-navigate product discovery, strong practical content, and Spending onEvents Spending of respondents said they view96% Overall, there is a general trend toward increasing thebudget for events. This indicates a potentialreassessment or change Costs associated with enhancing event experiences has beenidentified as the leading factor driving budget increases. I