2025年全球时尚行业趋势预测报告

Edito To anticipate the trends of 2025, we must first reflect onwhat 2024 offered. This past year, “Quiet Luxury” and thegrowing phenomenon of “Luxury Fatigue” played asignificant role in shaping the fashion industry. The focusshifted to timeless, minimalist pieces that exuded a This report highlights what Heuritech does best: Trend For the first time ever, we’re combining our data-driveninsights and fashion expertise to launch the TrendCalendar, a comprehensive guide designed to help you To kick things off, we begin with a reflection on our2024 trend predictions to demonstrate why Heuritech isthe go-to for spotting what’s next in fashion.Trend forecasting isn’t necessarily about discoveringsomething entirely new, it’s about identifying how Looking ahead to 2025, the spotlight will shift fromshapes to fabrics and colors. Expect an emphasis onmixing diverse textures and materials, often with aneco-conscious approach, as sustainability continues toinfluence design choices. High-quality, investment-worthy It’s about understanding the cycles of influence andhow they translate from the runway to real life in orderto determine which of these trends consumers will Heuritech’s Trend Calendar will provide you with theessential tools to stay aligned and catch trends with a 123─────────Year in Review2024 Summary2025 Trend CalendarJanuary - DecemberKey Takeaways A Year in Review Revisit the standout trends we spotlighted on our platform, alongside highlights from our FashionWeek reports, showcasing some of the most popular styles of 2024. Backed by Heuritech’s tech, these trends captured widespread attention and are set to grow andevolve further in 2025—underscoring our expertise in trend forecasting. A Year in Review -Colors and Prints Leopard Leopard made its mark in 2024, firsthighlighted as a star trend in ourFW24Fashion Week reportand then featured in the Tawny Brown emerged as a keycolor in 2024, featured inFrazzledEnglish Women theme,published inNovember. ComplementingPantone’s Color of the Year, MochaMousse, this warm, versatile shadesaw a 14% growth in Q4 and isforecasted to grow another 7%over +128%in Q4 2024 vs last year Mob Wife theme,published on Heuritech’splatform last August. This timeless printdominated wardrobes, driving a 128% growthamong EU female consumers in Q4. Withanother31% growth forecasted over the next Magnitude:MediumCluster:Rising Star A year in Review -Shapes Hot Pants Hot Pants, highlighted inThe NewGrind themefrom ourSS25Fashion Week report,saw a 24%growth in Q4.Forecasted to grow8%over the next 12 months, wornwith oversized blazers for anelevated look, or styled with a Flat Heel Mary Mary Janes, first featured in ourCoquette themein April andTradwifein June, saw a 65%growth in Q4. Ideal witheverything from midi skirts totailored trousers, these shoesare a must have in any +65%in Q4 2024 vs last year Magnitude:MediumCluster:Rising Star Trend Calendar 2025 Explore the fastest-growing trends for the next 12 months, presented on a timeline highlighting their Each trend has been carefully selected by our Fashion Analysts, leveraging insights from Heuritech’s A Year in ReviewWeekend Wanderlust Fresh from the summer break, we introduced the WeekendWanderlust theme at the beginning of September—an aestheticinspired by rugged weekend escapes to the British countryside,filled with hiking and outdoor activities. Key trends like huntergreen, quilted fabrics, and rain boots defined this style. Just weekslater, during the SS25 Fashion Weeks, designers brought their own According to Heuritech’s data, the Weekend Wanderlust aesthetic ishere to stay in 2025, with quilted pieces and rain boots forecastedto grow by 5% and 25% respectively over the next 12 months. +51%in Q4 2024 vs last year+13%QuiltedMagnitude:MicroCluster:FluctuatingRain BootsMagnitude:SmallCluster:Rising Star+6%Hunter GreenMagnitude:BigCluster:Consistent Riser JANUARY -All Curly/Long-Hair Fur Outerwear Inspired by the 90s The long curly fur, which is often crafted from faux material,is the January’s go-to with an estimated increase of+15%inQ1 2025. The long and curly fur is typically placed aroundcollars and along the jacket's openings, adding both visualinterest and functional warmth. The soft and voluminous A growing interest among Gen Z is to draw inspiration fromiconic 90s and early 2000s rom-coms, particularly duringthe winter season. Films likeThe Holiday,featuring CameronDiaz, have become a treasure trove of style cues for this Gen Z’s affinity for blending vintage aesthetics withcontemporary fashion is driving a renewed appreciation forthe bold, statement-making this coat an essential wardrobe FEBRUARY -Animal Print Wildly Stylish Animal print is a broad category, and Heuritech’s analysiscaptures images featuring patterns like leopard, tiger, zebra, Tiger Prints are estimated to see a+32%increase. Snakeboots, another standout item, are projected to grow by+29%in Q1 2025. Finally both ze