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WHOglobalreportontrendsinprevalenceoftobaccouse2000–2024and projections2025–2030 ISBN 978-92-4-011627-6 (electronic version)ISBN 978-92-4-011628-3 (print version) © World Health Organization 2025 Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO;https://creativecommons.org/licenses/by-nc-sa/3.0/igo). Under the terms of this licence, you may copy, redistribute and adapt the work for non-commercial purposes,provided the work is appropriately cited, as indicated below. In any use of this work, there should be nosuggestion that WHO endorses any specificorganization, products or services. The use of the WHO logo is notpermitted. If you adapt the work, then you must license your work under the same or equivalent CreativeCommons licence. If you create a translation of this work, you should add the following disclaimer along withthe suggested citation: “This translation was not created by the World Health Organization (WHO). WHO is notresponsible for the content or accuracy of this translation. The original English edition shall be the binding andauthentic edition”. Any mediation relating to disputes arising under the licence shall be conducted in accordance with themediation rules of the World Intellectual Property Organization(http://www.wipo.int/amc/en/mediation/rules/). Suggested citation. WHO global report on trends in prevalence of tobacco use 2000-2024 and projections2025-2030. Geneva: World Health Organization; 2025. Licence:CC BY-NC-SA 3.0 IGO. Cataloguing-in-Publication (CIP) data. CIP data are available athttps://iris.who.int/. Sales, rights and licensing. To purchase WHO publications, seehttps://www.who.int/publications/book-orders.To submit requests for commercial use and queries on rights and licensing, seehttps://www.who.int/copyright. Third-party materials. If you wish to reuse material from this work that is attributed to a third party, such astables, figures or images, it is your responsibility to determine whether permission is needed for that reuse andto obtain permission from thecopyright holder. The risk of claims resulting from infringement of any third-party-owned component in the work rests solely with the user. General disclaimers. The designations employed and the presentation of the material in this publication do notimply the expression of any opinion whatsoever on the part of WHO concerning the legal status of anycountry, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.Dotted and dashed lines on maps represent approximate border lines for which there may not yet be fullagreement. The mention of specific companies or of certain manufacturers’ products does not imply that they areendorsed or recommended by WHO in preference to others of a similar nature that are not mentioned. Errorsand omissions excepted, the names of proprietaryproducts are distinguished by initial capital letters. All reasonable precautions have been taken by WHO to verify the information contained in this publication.However, the published material is being distributed without warranty of any kind, either expressed orimplied. The responsibility for the interpretation and use of the material lies with the reader. In no event shallWHO be liable for damages arising from its use. Coverpagephoto: Kids playing at the corridors of their school-© WHO / NOOR / Sebastian Liste Contents Forewordiv Preface Acknowledgementsvi Abbreviationsvii 1.Introduction 3.Results8 References Annex 1: Tables50 Annex 2.Statistical Annex 113 Foreword ThisWHO global report on trends in prevalence of tobacco use2000–2024 and projections2025–2030is a timely update to the last edition published two years ago, and a valuablecompanion to the recently releasedWHO Report on the Global Tobacco Epidemic, 2025.Together these reports demonstrate that nearly all countries are advancing in the adoptionand implementation of effective tobacco control measures, with many already reaping thebenefits through notable reductions in tobacco use and as a consequence direct health andeconomic benefits. We are especially encouraged that the global average prevalence of current tobacco useamong adults is estimated to have dropped below 20% in 2023, a level sustained in 2024.Despite the good news, this trend needs to accelerate if we are to meet the 30% reductiontarget set by Member States under the WHO Global Action Plan for the Prevention andControl of Noncommunicable Diseases. Progress is lagging at a 27% average reduction amongMember States. As one of the Sustainable Development Goals (SDGs) targets,implementing the WHOFramework Convention on Tobacco Control is one of the most effective approaches towardssuccess of the SDGs as a whole. WHO and the Secretariat to the WHO Framework Conventionon Tobacco Control work together as co-custodians of the SDG indicator 3.a.1. This reportcontribut