Made possible by funding fromBloomberg PhilanthropiesWHO report onthe global tobaccoepidemic, 2025Warning about the dangers of tobacco ii|WHO report on the global tobacco epidemic, 2025: warning about the dangers of tobaccoWHO report on the global tobacco epidemic, 2025: warning about the dangers of tobaccoISBN 978-92-4-011206-3 (electronic version)ISBN 978-92-4-011207-0 (print version)© World Health Organization 2025Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGOlicence (CC BY-NC-SA 3.0 IGO;https://creativecommons.org/licenses/by-nc-sa/3.0/igo).Under the terms of this licence, you may copy, redistribute and adapt the work for non-commercial purposes, provided thework is appropriately cited, as indicated below. In any use of this work, there should be no suggestion that WHO endorsesany specific organization, products or services. The use of the WHO logo is not permitted. If you adapt the work, then youmust license your work under the same or equivalent Creative Commons licence. If you create a translation of this work,you should add the following disclaimer along with the suggested citation: “This translation was not created by the WorldHealth Organization (WHO). WHO is not responsible for the content or accuracy of this translation. The original Englishedition shall be the binding and authentic edition”.Any mediation relating to disputes arising under the licence shall be conducted in accordance with the mediation rules ofthe World Intellectual Property Organization (http://www.wipo.int/amc/en/mediation/rules/).Suggested citation. WHO report on the global tobacco epidemic, 2025: warning about the dangers of tobacco. Geneva:World Health Organization; 2025. Licence:CC BY-NC-SA 3.0 IGO.Cataloguing-in-Publication (CIP) data. CIP data are available athttps://iris.who.int/.Sales, rights and licensing. To purchase WHO publications, seehttps://www.who.int/publications/book-orders. To submitrequests for commercial use and queries on rights and licensing, seehttps://www.who.int/copyright.Third-party materials. If you wish to reuse material from this work that is attributed to a third party, such as tables, figuresor images, it is your responsibility to determine whether permission is needed for that reuse and to obtain permission fromthe copyright holder. The risk of claims resulting from infringement of any third-party-owned component in the work restssolely with the user.General disclaimers. The designations employed and the presentation of the material in this publication do not implythe expression of any opinion whatsoever on the part of WHO concerning the legal status of any country, territory, city orarea or of its authorities, or concerning the delimitation of its frontiers or boundaries. Dotted and dashed lines on mapsrepresent approximate border lines for which there may not yet be full agreement.The mention of specific companies or of certain manufacturers’ products does not imply that they are endorsed orrecommended by WHO in preference to others of a similar nature that are not mentioned. Errors and omissions excepted,the names of proprietary products are distinguished by initial capital letters.All reasonable precautions have been taken by WHO to verify the information contained in this publication. However, thepublished material is being distributed without warranty of any kind, either expressed or implied. The responsibility for theinterpretation and use of the material lies with the reader. In no event shall WHO be liable for damages arising from its use. Health warnings andmass media campaignswork best when they arepart of a comprehensivetobacco control strategy. Health warnings are aneffective way tohelp people quittobacco use. Plain packaging reducesthe appeal of tobaccoand strengthens healthwarnings. x|WHO report on the global tobacco epidemic, 2025: warning about the dangers of tobaccompower Monitortobacco use and prevention policiesRaisetaxes on tobaccoEnforcebans on tobacco advertising, promotion and sponsorshipWarnabout the dangers of tobaccoOfferhelp to quit tobacco useProtectpeople from tobacco smoke ContentsAcknowledgementsAbbreviationsSummary1. The WHO FCTC and the Protocol to Eliminate Illicit Trade inTobacco Products2. Warning about the dangers of tobacco3. Policy implementation: putting tobacco control laws into practice4. Tobacco industry interference5. Effective tobacco control measuresMonitoring tobacco use andprevention policiesProtect people from tobacco smokeOffer help to quit tobacco useWarn about the dangers of tobaccoEnforce bans on tobacco advertising, promotion and sponsorshipRaise taxes on tobaccoNational tobacco control programmesElectronic nicotine delivery systems6. ConclusionxvForeword by Dr Tedros Adhanom Ghebreyesus, WHO Director-GeneralxviiForeword by Michael R. Bloomberg, WHO Global Ambassador for Noncommunicable DiseasesxixForeword by Dr Rüdiger Krech, Director, Department of Health Promoti