2025人工智能与创意新时代研究报告

Research AI:Fromprompttoinsightin just 15seconds Asoneoftheworld’sleadingdataandbusinessintelligenceplatforms,wehelpbusinesses,researchers,andacademicinstitutionsaroundthe LeveragingthepowerofAI,we’reabletodothismoreadvancedthaneverbefore.Statista‘sResearchAIcombineshuman Generative artificial intelligence(AI) Number of artificial intelligence(AI)tool users globally(in millions) Forecast Leading AI modelsas of March 2025, by performance(intelligence index score) TREND 1 AI Agents &Agentic AI Evolutionof AI What are AI agents? How do AI Agents work? Information technology (IT)spending onenterprise softwareworldwide Forecast Global share of enterprisesoftwareapplications with agentic AI Global market value ofagentic AI(in billion U.S. dollars) TREND 2 Deep researchAI tools TREND 3 Artificialcreativity Generative AI adoptionin global companies, by function(share of respondents with very high expertise) Projectedspending on AIof selected (in million U.S. dollars) (share of respondents)Topad agency areas impactedbyGenAIaccording to marketers in the U.S. Adults'attitudes toward brands usinggenerative AIto make ads in the U.S. (share of respondents) Global employercore skill selection Narratives still emerge that AI is the end of creativity, that ‘people willlose control’ and that everything is heading towards collapse.This defeatist view completely ignores the fact that AI doesn't operatein a vacuum–it's only as good as the strategy we set for it and thedata we provide.AI doesn't replace people. AI is the right hand ofmarketing–it accelerates analysis, automates repetitive tasks andallows us to focus on what's most important: the idea and the“