2025年度全球文化与趋势报告

TRENDSREPORTREPORT A look back at the trending topics, topcreators and songs of the year from across Welcome to our annual End of Year Culture& Trends Report for 2025. Here you will findtop 10 lists of the year's most-subscribedcreators, top trending topics, and top songsacross numerous countries or regions. However, the very top of these listsonly tells part of the story. Thisyear, YouTube's Culture & Trendsteam analyzed hundreds of theyear's most-subscribed creators— not just the top 10 — across Whether it’s thedevelopment of a newyouth-driven musicgenre in Indonesia orlive-streamed realityshows in Mexico,each commentary UNITED STATES TRENDINGTOPICS TOPCREATORS TOPPODCASTS •Squid Game•User-Generated RobloxExperiences: Grow aGarden, Dandy's World,Forsaken, Steal aBrainrot•KPop Demon Hunters•Brainrot 1MrBeast2CaylusBlox3IShowSpeed4Double Date5Cadel and Mia6Charlie Kirk 1The Joe RoganExperience2KILL TONY3Good Mythical Morning4Rotten Mango5The MeidasTouchPodcast648 Hours7Shawn Ryan Show8Smosh Reads RedditStories9This Past Weekend w/Theo Von10The Diary Of A CEO TOP SONGS ON SHORTS TOP SONGS 1Bruno Mars, Lady Gaga - Die With A Smile2ROSÉ, Bruno Mars - APT.3HUNTR/X (KPop Demon Hunters Cast) - Golden4Saja Boys (KPop Demon Hunters Cast) - SodaPop5Saja Boys (KPop Demon Hunters Cast) - Your Idol 1Forrest Frank - YOUR WAY’S BETTER2ATLXS - Passo Bem Solto (Slowed)3Black Eyed Peas - Rock That Body4Connie Francis - Pretty Little Baby5Joyful - chess6Doechii - Anxiety7Skrilla - Doot Doot (6 7)8Saja Boys (KPop Demon HuntersCast) - Soda Pop9Jiandro (feat. ola.wav) - Confessyour love 10Billie Eilish - Ocean Eyes UNITED STATES Given YouTube’s scale 20 years in, it isn’t surprising to see that the fastest growing creators in theU.S. fall across many content verticals, formats, and even languages. While their focus areas maydiffer — 3D printing, indie animation, and a dating show are all in the surprising mix — many of this TRADITIONAL SERIES, NONTRADITIONAL STARS Druski is not your typical bachelor, IShowSpeed is not your usual sports star, and Quenlin Blackwellis not your standard cooking host. Yet in 2025, all found success with tightly defined content seriesthat combine a familiar format with unexpected creator roles.Druski, fresh off season one of hisBig Brother-esque Coulda Been House series, launched a dating spin-off, Coulda Been Love, as wellas Coulda Been House season 2. Meanwhile,IShowSpeedformalized his commitment to sports, avertical he has dabbled in over the years, with his series Speed Goes Pro, in which he tests his skillsagainst the likes of top athletes including Kevin Durant and Tom Brady. AndQuenlin Blackwellfound DIRECT-TO-FANS Other rising creators tried out formats that let viewers feel more integrated in the creation process.Glitch, the indie animation channel that released top 2024 series like The Amazing Digital Circus,brought fans closer to the action with Glitch Direct. The first of many to come, the video offers achance for the channel’s founders to preview upcoming episodes and series in a conversational,transparent manner. NewcomerSleepyCrafter, meanwhile, uploads videos that share hide-and-seek style challenges, encouraging viewer participation. The 3D printing crafter, who has gained A LASTING CONNECTION In some cases, these connections with fans are everlasting. Beloved Minecraft creatorTechnobladepassed away in 2022, but his channel is still among the fastest growing. That’s because hisfamily and friends continued to honor him in 2025, hosting a “substravaganza” and a 20 millionlive stream to help him posthumously capture a new crown. Truly, as his community has shown, KOREA TOP CREATORS TRENDING TOPICS •KPop Demon Hunters•Demon Slayer•When Life Gives You Tangerines 1추성훈ChooSungHoon2핫이슈지3지식인사이드4보겸TV5십이층6셰프 안성재 Chef Sung Anh TOP SONGS TOP SONGS ON SHORTS 1HUNTR/X (KPop Demon Hunters Cast) -Golden2WOODZ - Drowning3Saja Boys (KPop Demon Hunters Cast) -Soda Pop4ZO ZAZZ - Don't you know5G-DRAGON - HOME SWEET HOME6MAKTUB - Starting With You 1Saja Boys (KPop Demon Hunters Cast) -Soda Pop2HUNTR/X (KPop Demon Hunters Cast) -Golden3ATLXS - PASSO BEM SOLTO (Slowed)4Connie Francis - Pretty Little Baby5BLACKPINK - JUMP6IVE - REBEL HEART KOREA Studying this year’s most subscribed channels in Korea reveals three drivers of success: theembrace of unfiltered authenticity, the construction of compelling personas, and a new “effort UNFILTERED AUTHENTICITY Content that embraces unfiltered authenticity has proven to be the winning formula this year,allowing creators' genuine charm to surface. The trend’s prime example is MMA fighterChoo Sung-hoon, who achieved the biggest subscriber growth in Korea this year, by offering an unvarnished Other creators who came to the spotlight by letting their genuine personalities shine through includeAnh Sung-jae, the Michelin chef and judge of the Netflix series Culinary Class Wars; actorSunwoo THE POWER OF PERSONA AND NARRATIVE While con