2025年度全球健身趋势报告

A community of over180 million users. Billionsof activities and kudos. by travel or rising costs. How we invested in ourselvesexcluded. The report also includesthis year, and plan to do so even more next year.survey data from 30,494 respondents,drawn from both Strava's community ofOr how we made progress, crushed our goals, andmore than 180 million users and asupported each other through it all.random sampling of active people whoThis is 2025's Year In Sport.are not on Strava. STRAVA O2 Gen Z invests time (and money) in exerciseO3 Active travel, near and far (mostly near)04 The year in gear (and enter Al)05 City vs. city: The 2025 leaderboards but walkingison the rise Which sports were most popular this year? Which aregrowing fastest? Is it our imagination, or is the gym fullof younger people lately?The best way to see what happened in 2025 is a goodold-fashioned data dump.We saw running is still top dog, but it's got a newchallenger. And the generation that's best at givingkudos might surprise you. *by total users recording Racing is bigger than ever.More runners of every generation - especially Gen Z- pinned on a bib and let 'er rip in 2025. 39%38%33% 28% for - and who they were.Share on Runna who trained for a half marathon and full marathonWomen34%Half13.1MarathonMen29% Full26.2MarathonMen20% STRAVAWednesdays...don't. rate their fitness?8% Unsure (returning)26% Beginner Strava users are the mostconsistent at recording.4xStrava users with a year-plus streakare 4x as likely to have recorded3+ sport types in the last year,4x as likely to Strava users with aStrava users with ayear-plus streak<1 month streak25%Share of Gen Z who want to try anew sport in 2026. can be challenging.24%2xmore women than men sayas many Gen Z (vs. Gen X)they're not sure how to startsay the same. Most intimidating sportsExpensive equipment. High speed or intensity. Cultures heavyon specialized knowledge (and inside jokes). All possible reasons barrier to entry. STRAVA they're doing it for looksYounger people are hitting thegym at a higher rate. 2xGen Zis twice as likely asAnd they aren't shyGen X to say Weight Trainingabout their reasonsis their primary sport. Women were 21% more likely than men torecord Weight Training on Strava in 2025.38%more women than mensay they're hesitant to lift stay motivated.Weight Training activities onStrava by day: Most to least1 Monday 23Wednesday Thursday5 Friday6SaturdaSunda00:50:49The averageduration of Weight Trainingactivities in 2025.STRAVA Across sport types, we crushedweekly Goals in 2025.Be a goldfish: By far the most popular time period for Goals on Strava wasweekly, not yearly or monthlyMaybe because if you fall behind, youget to start fresh in just a few days.Ride E Run10 miles /16 km Median distance of weekly Goals royalty than everHeavy is the crown?Not with this crowd. In fact, we supported eachother at record rates. 14,000,000,000kudos given on Strava in 2025(that's billions)+20% Add picsActivities with photos -> 3.1x as many kudosText-Only activitiesAcTiVitiEs WitH PHOTOSHit thedirt STRAVA their time(and money) in exerciseWhen the going gets tough, Gen Z keeps going.Whether it's inflation or screen time - exercise is anoutlet from the stressors of daily life, and young peopleIt could be because movement makes us feel better, orbecause it's still a big part of how we find friends (or adate). Either way, this is one trend we feel good about.16 stopping Gen ZThey're doubling down on exercise-relatedspending, even as rising costs may havehit them hardest. Users who say they're directly affected by inflation:Gen Z65%55% They even say it's taking priority People see Strava as an app for good.At a time when we're striving for less screen time,there was one notable exception among those surveyed: >50% of Gen Z that said they expect(By contrast, a majority expectto use Strava more in 2026.to use Instagram and TikTokthe same or less in 2026.) Strava really is good for you - andwe've got data to prove it.For every2 mina subscriber spendson Strava, they spend STRAVA 38%social while37%of people surveyed said they viewrun clubs as a good place to meetwe sweatpeople.36%35%More than ever,exercise is key to34%how we meet and33%interact with people.32%We're still making friends in the (run)club - and the social side of sports is31% growing, especially for young people.30%29%28%The challenge is that not27%of women and 20% of men saidthey view run clubs as only foreveryone feels welcomeelite runners.26%in the sea of supershoesand short shorts.25%more Gen X than Gen Z said theyshare this perception. 24%23%229 is still a thingLast year, we reported 1 in 5 Gen Zusers have gone on a date withsomeone they met through exercise. How do we feel about aworkout first date?31% quadrupled in 2025With over a million Clubs, people areusing Strava to find their people morethan ever. 5.8xincrease inhiking clubs 2.8xincrease in friends can become ourreal-life friends