分析2023年全球健康与健身应用市场表现与变化趋势：健康与健身，应用市场洞察

⮇冫2023䇗⪓杷⢹䉔┚⢹骱䈒榫䄬㏜辑朆┚⹩⴬飊ⲡ⢹䉔┚⢹骱 䈒榫䄬㏜嬼㴕 © 2023 Sensor Tower Inc. - All Rights Reserved䥊匕䬠❠2022䇗⪩◇App Store示Google Play峗鷺⪓杷⢹䉔┚⢹骱䈒榫䄬㏜氳岑䈲⮇冫♔⹖2023䇗⢹䉔┚⢹骱䈒榫䄬㏜㷤僷ն⪭╈ⴎ䦮⪓杷┘⺱䄬㏜⢹䉔┚⢹骱䈒榫┖鰉ꄈ示䷅⪍飊ⲡ懷ꠅ⢹䉔┚⢹骱䈒榫┖鰉唚示䷅⪍唚♔⹖㜍鼨⹠车ら辑朆ն䥊匕⪩嫱⢹䉔┚⢹骱䈒榫䇯匕䤸科飊ⲡ⮇◸㜍鼨䈒榫懷ꠅ䇯匕碜免ն䥊匕⺱休䬠❠篺⪯勆❇⮇冫䅬Ⲃ陸縖▽鉯㜍鼨⢹䉔┚⢹骱䈒榫⹠车ら氳䡗Ⱶ篺뀰նSensor Tower ☮篸/陱伺 ˒2 © 2023 Sensor Tower Inc. - All Rights Reserved☮篸/陱伺 ⪓杷⢹䉔┚⢹骱䈒榫䄬㏜䔅鈾 ⪓杷懷ꠅ⢹䉔┚⢹骱䈒榫示㜍鼨⹠车ら ⪓杷⢹䉔┚⢹骱䈒榫䇯匕䤸䷒飊ⲡ 勆❇⮇冫ABISHKKING ꄆ憠䰕金     目录3 © 2023 Sensor Tower Inc. - All Rights Reserved4⪓杷⢹䉔┚⢹骱 䈒榫䄬㏜䔅鈾 © 2023 Sensor Tower Inc. - All Rights Reserved50☛10☛20☛30☛FApple StoreGoogle Play⪓杷⢹䉔┚⢹骱䈒榫䇗䈲┖鰉ꄈ飊ⲡ ⹨亍⫦橻䗯氳䏆鼠2020䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ朅奃㘍Ꝛ鲤50%狰滭27☛埠⮡ⷧ⺒╯僄ն ꣮浔亍⫦橻䗯䏆鼠氳⬵䍐2021䇗示2022䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ17日僗䢦㍑蛽⛙☱냖◇橻䗯⯥姢䇖ն것阞2023䇗⢹䉔┚⢹骱䈒榫┖鰉ꄈꄆ鲮┕ⶍ鵠鷺ն⪓杷⢹䉔┚⢹骱䈒榫 ┖鰉ꄈ☱飃橻䗯⯥姢䇖⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯科ն 陱伺2023䇗┖鰉ꄈ╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 © 2023 Sensor Tower Inc. - All Rights Reserved60☛紇⩕7☛紇⩕14☛紇⩕21☛紇⩕28☛紇⩕35☛紇⩕FApple StoreGoogle Play⪓杷⢹䉔┚⢹骱䈒榫䇗䈲⫂顔䷅⪍飊ⲡ 2018䇗舘2022䇗⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍⟊䧏냖鵮㘍Ꝛ2019䇗舘2021䇗䷅⪍㘍Ꝛ曎⮇⮷鱳⮽43%յ50%示33%ն 2022䇗⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍鱳ⷧ⺒亍냖28☛紇⩕⪭╈Apple Store䇖⺐顈昦▽飃鲋80%氳䷅⪍ն것阞2023䇗⪓杷⢹䉔┚⢹骱䈒榫䷅⪍簒簘㘍Ꝛ狰滭33☛紇⩕ն⪓杷⢹䉔┚⢹骱䈒榫 ䷅⪍☱⟊䧏냖鵮㘍Ꝛ⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺2023䇗䷅⪍╙것孾⡬ 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 © 2023 Sensor Tower Inc. - All Rights Reserved埫孙示◘孙佭⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜僄냖氳䄬㏜┼╄䄬㏜顈昦▽⪓杷鲤60%氳⢹䉔┚⢹骱䈒榫┖鰉ꄈն 2022䇗䥽┊紇孙䄬㏜⢹䉔┚⢹骱䈒榫┖鰉ꄈ鴬ⲡ㘍Ꝛ11%舘4☛埠┖鰉ꄈ♷겜☳2021䇗氳14%┕ⶍ舘2022䇗氳17%ն䥽紇⢹䉔┚⢹骱䈒榫 ┖鰉ꄈ♷겜僗䢦ⶍ냖7⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜飊ⲡ%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%埫孙◘孙⴮紇䥽┊紇孙ꪝ孙╈┱㛻嬤孙⪩◇┖鰉ꄈ簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳┖鰉것⚽⡬丘䩺┘ⴎ䦮것┖鰉յꄆ㛄┖鰉示瑭└亡㱧⶛䄬㏜氳┖鰉ꄈնGoogle Play儔㏇╈㎁㛻ꡯ䋯科ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 © 2023 Sensor Tower Inc. - All Rights Reserved⴮紇佭⪓杷⢹䉔┚⢹骱䈒榫⫂顔䷅⪍僄냖氳䄬㏜2018䇗舘2021䇗飃鲋50%氳⪓杷⢹䉔┚⢹骱䈒榫䷅⪍全舅院䄬㏜ն 2022䇗⴮紇䄬㏜⢹䉔┚⢹骱䈒榫䷅⪍鲽┉塠㘍Ꝛ32%鶹鲤17☛紇⩕ⶭ⪓杷⢹䉔┚⢹骱䈒榫䔅䷅⪍氳59%ն⴮紇⢹䉔┚⢹骱䈒榫䷅⪍僄냖┦侁蜷㘍Ꝛ8⪓杷⢹䉔┚⢹骱䈒榫┖鰉ꄈ♷겜飊ⲡ%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%⴮紇埫孙◘孙㛻嬤孙䥽┊紇孙╈┱ꪝ孙⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊 © 2023 Sensor Tower Inc. - All Rights Reserved0紇⩕5☛紇⩕10☛紇⩕15☛紇⩕20☛紇⩕紇㎁埫孙䥽紇╈㎁(㛻ꡯ)仼儗┱⶟◘╈┱╈㎁⺐徦ꮑ㎁9⪓杷╚金䄬㏜⢹䉔┚⢹骱䈒榫⫂顔䷅⪍⹩⴬飊ⲡ紇㎁յ䥽紇յ┱⶟◘ ⹖╈㎁⺐徦䷅⪍㘍Ꝛ2022䇗紇㎁⢹䉔┚⢹骱䈒榫⫂顔䷅⪍朅奃㘍Ꝛ32%飃鲋15☛紇⩕䡗╙⪓杷⢹䉔┚⢹骱䈒榫䷅⪍僄냖氳⶝┉䄬㏜ն 2022䇗䥽┊紇孙յ┱⶟◘示╈㎁⺐徦䄬㏜⢹䉔┚⢹骱䈒榫䷅⪍㘍Ꝛ⺱劫侁蜷㘍Ꝛ曎⮇⮷鱳⮽22%յ16%示18%ն⪩◇䷅⪍簊阞氳陱伺 Sensor Tower簊阞氳丘䩺╙App Store示Google Play䈒榫ら䈙╈氳IAP것⚽⡬丘䩺┘ⴎ䦮䇯匕⹩朆䷅⪍♔⹖瑭└亡㱧⶛䄬㏜氳䷅⪍ն㏇儔伺漶技伺╙⬘䷅沠氳䗯⬅┖院丘䩺17日╙䷅⪍䔅겜(ⷊ儔䣩ꢝ䇖⺐⮇䡗氳鼨⮇)ն 陱伺丘䩺簊阞䡽舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊+%+%+%+%+%+%-%+%+% © 2023 Sensor Tower Inc. - All Rights Reserved10懷ꠅ⢹䉔┚⢹骱䈒榫示㜍鼨⹠车ら © 2023 Sensor Tower Inc. - All Rights ReservedվSweatcoinտ氨걵⪓杷 ⢹䉔┚⢹骱䈒榫┖鰉唚2022䇗⪓杷⢹䉔┚⢹骱䈒榫┖鰉唚示䷅⪍唚Top陱伺丘䩺簊阞䡽塛舘2022䇗12僖 丘䩺全嶏: Sensor Tower ら䈙䗯䥊112022䇗阭塠㝂ⲍ䈒榫վSweatcoinտ⪓杷┖鰉ꄈ朅奃忂㘍300%䡗╙儗僿⪓杷⢹䉔┚⢹骱䈒榫┖鰉唚⫦⫠ն劯䩺Sensor Towerら䈙䈒榫䗯䥊丘䩺䡽舘2023䇗3僖20仼վSweatcoinտ⪓杷┖鰉ꄈ狰滭1.2☛埠鲤28%氳┖鰉ꄈ全舅紇㎁䄬㏜ն 깱괐示鲡ⲁ⶯饟ꄅ鴒馹䈒榫վMyFitnessPalտ䇗⪓杷䷅⪍㘍Ꝛ38%鶹鲤1.8☛紇⩕氨걵2022䇗⪓杷⢹䉔┚⢹骱䈒榫䷅⪍唚ն舅2009䇗⹠䄭♔全վMyFitnessPalտ䷅⪍┘亇䬠냖䡽舘2023䇗⮤⪓杷碶阞⻹ꄌ狰滭6☛紇⩕ն1Flo Period TrackerFlo Health23456Weight WatchersWW InternationalHeadspaceHeadspacePelotonPeloton InteractiveWorkout Planner Muscle BoosterWELLTECH APPSAllTrailsAllTrails78910MyFitnessPalMyFitnessPalFitbit: Health & FitnessFitbitStravaStravaCalmCalm.com䷅⪍唚1Flo Period TrackerFlo Health23456Six Pack in  DaysABISHKKING紇刖紇刖⟔䕜熭䤗僗꡿⪝⺚Fitness Coach & DietWELLTECH APPSDa FitMO YOUNGMi FitnessBeijing Xiaomi78910SweatcoinSweatcoBlood Pressure AppQR Code ScannerSATUSEHAT MobileMinistry of Health Republic of IndonesiaHome WorkoutABISHKKING┖鰉唚CNCNCN © 2023 Sensor Tower Inc. - All Rights ReservedվZepp Lifeտ㛢╄宿㛚䄬㏜孨餠榫䢓辑朆狰⭴2022䇗╈㎁յ紇㎁յ仼儗յꮑ㎁յ┱⶟◘示 䥽┊紇孙⢹䉔┚⢹骱䈒榫MAU唚Top12陱伺丘䩺簊阞䡽塛舘2022䇗12僖 嫱MAU(Monthly Active Users)䧗 僖䇖17日孨餠榫䢓 丘䩺全嶏: Sensor Tower ら䈙䗯䥊յ✳榫䗯䥊㶩孨餠榫䢓縡銨女眦熭䤗仝┖⢹䉔鴒馹䈒榫վZepp Lifeտ㏇ꮑ㎁յ┱⶟◘示䥽┊紇孙璡㛢╄宿㛚䄬㏜榫䢓辑朆狰⭴饯骱䎎㏐䄬㏜⢹䉔┚⢹骱䈒榫MAU唚⶝Topն Flo Health䫠⭴氳㝶䓪榟杼饇馹䈒榫վFlo Period Trackerտ藜䐂紇㎁յ┱⶟◘示䥽┊紇孙璡䄬㏜榫䢓ꪂ浫⺱眷珒鬼վPeriod Calendar Period Trackerտ㏇┱⶟◘示䥽┊紇孙榫䢓辑朆┘⟂ն1Huawei HealthHuawei Software TechnologiesZepp LifeHuami㛿㛿饥簞Shanghai Littlelights Education Technology2345KeepKeep紇刖紇刖⟔䕜熭䤗僗꡿⪝⺚╈㎁1Zepp LifeHuamiNHISNational Health Insurance CorporationSamsung HealthSamsung Electronics2345CashWalkCashWalkHealth Self-checkKorea Educational Research Serviceꮑ㎁1Planet Fitness WorkoutPlanet FitnessFitbit: Health & FitnessFitbitSweatcoinSweatco2345MyFitnessPalMyFitnessPalFlo Period TrackerFlo Health紇㎁1Flo Period TrackerFlo HealthZepp LifeHuamiPeriod Calendar Period TrackerABISHKKING2345SATUSEHAT MobileMinistry of Health Republic of Indonesiaหมอพร้อมMINISTRY OF PUBLIC HEALTH┱⶟◘1daysamane factoryCocokara Finecocokara nedHealthcareNTT Corp2345COCOA仼儗⢹䉔ⲏⲁ焱⮵㷀LunaMTI仼儗1Flo Period TrackerFlo HealthZepp L