毕马威2025年保险行业首席执行官展望

CEO Outlook KPMG. Make theDifference. Foreword A combination of trade wars, tariffs, inflation and lowinterest rates are impacting the global insurance market.Although premiums are rising, claims costs are alsoincreasing, driven in part by higher prices for goods andlabor. At the same time, the growing impact of climate- But insurersmust be careful to meet customerexpectations of trust over algorithm fairness and addressrising churn due to ease of switching via aggregator sites.Lack of a human touch could also deter policyholders, In a sector undergoing considerable transformation —not least to modernize legacy platforms and upskill theirworkforces — insurance CEOs need to balance investmentin technology and people with cost efficiency and effective Regulatory change in many regions places further strain oninsurers, including IFRS 17, capital regimes like SolvencyII or ICS, and environmental, social and governance(ESG) standards such as Task Force on Climate-relatedFinancial Disclosures (TCFD), which require companies toreport their carbon footprints. These regulations can tie KPMG’s 2025 Insurance CEO Outlook provides abarometer of how the industry’s leaders are approachingthese challenges, offering some insightful insights forfuture growth and profitability. To learn more about the Dr. Frank PfaffenzellerGlobal Head of Insurance,KPMG International The AI revolution continues to gather pace, offeringa promise of significant efficiency gains, and digitalinteractions with customers, reducing costs and Executivesummary Insurance CEOs display considerableoptimismregarding the future of their own companies and theindustry as a whole. The appetite for high-impact M&Asurpasses any other sector in the survey, as insurersseek consolidation, economies of scale, market and They also acknowledge the need to foster an AI-positiveculture, to motivate workers who may be fearful of 78%of CEOs are confident inindustry growth, up from76% in 2024. Our survey suggests that insurers view sustainability asa route to competitive advantage, by managing the rise inextreme weather events, and launching new products tohelp customers accelerate the energy transition and make AI adoption is gathering pace, to realize efficienciesin underwriting, speed up onboarding and claimsprocessing, and shore up cyber defenses. Trust in AIis a priority, to reassure customers that pricing, riskprofiling, and claims payouts are fair. In some regions, Despite continued geopolitical and economic uncertainty,the KPMG 2025 Insurance CEO Outlook finds a sectorthat is confident in its ability to achieve profitable growth,through effective risk management, efficient operations, CEOs are aware of the need to prepare their workforcesfor AI, which means hiring new talent, upskillingexisting people, and rethinking structures and Keyfindings Achieving strategic advantagethrough ESG say sustainabilityis embedded 82%of CEOs areconfidentin company growth, upfrom 74% in 2024, and78% are confident inindustry growth.Economic outlook andbusiness confidence agree that a top constrainton growth is AI workforcereadiness and upskilling. AI-powered technological innovation 83%say AI is impacting how totrain and develop employees,and 79% say it changes skills Biggest ESG priorityis compliance andreporting standards —second highest of any 15% anticipate earningsgrowth of 5–9.95 — upfrom 11 percent in 2024and 41% expect earnings 86% 50% anticipate high-impactdeal activity in thenext three years,higher than any other Top barrier toreaching net zerogoals is complexity of CEOs expect their workforceto operate in a hybrid settingin the next three years. While14% anticipate a complete Ethical challenges arebiggest obstacle to AIimplementation. 83%of CEOs say the biggestbarrier to organizationalgrowth is cybercrime and cyber insecurity. Economicoutlookandbusinessconfidence Economic confidence over the next 3 years The insurance CEOs surveyed demonstrategrowing confidencein their companies’ growth prospects, up from 74 percent in2024 to 82 percent in 2025. And 78 percent are optimistic aboutindustry growth, compared to 76 percent in the previous year.After several years of volatility due to the COVID-19 pandemic,the Ukraine war, and recent tariffs and regulatory change, thesector is becoming more comfortable with uncertainty. The main There is measured optimism in earning projections, with 15 percent of CEOs anticipating 5–9.9percent growth — rising from 11 percent in 2024 — and 41 percent expecting a 2.5–4.9 percentuptick in earnings. Inflation is putting downward pressure on margins, especially in the non-lifespace, as insurers struggle to grow prices in line with claims. The cost of cyber risk is also Thenumber one operational activity to drive growth is digitalization and connectivity(24 percent), as companies strive to create a seamless experience for both customers Taking on the cyber threat With their large customerbases, retail insur