MIPIM 2026：6个关键要点

MIPIM2026Both will remain firmly on the radar for business leadersin the year ahead – and their influence on the businesslandscape, each in its own distinct and significant way,could prove pivotal. Here are our six key takeaways from MIPIM 2026. AI is transformingthe business landscape The week’s keynote speech was given by NobelPrize-winning economist Philippe Aghion, bestknown for the concept of ‘creative destruction’:the idea that economies grow when newinnovations replace outdated ones. AI was frontof mind. “Technology changes everything eventuallyand has always shaped how we work, but thedifference today is the speed at which thatchange is unfolding,” says Mark Dixon, Founderand CEO of International Workplace Group(IWG). “The mistake many people make withAI is to treat it like a modest efficiency tool,when in reality it’s part of an exponential curve.Change like this doesn’t just tweak jobs – itchanges the velocity of business itself.” Josh Panknin, Director of Real Estate AI Researchand Innovation at Columbia University, agreedthat companies looking for quick-fix AI modelswill not get the results they are looking for. Asone delegate put it: “We expect to see moreinvestment in AI, but access alone will not setanyone apart. What will matter is who actuallyimplements it well, embedding it into howassets are operated, decisions are made andexperiences are delivered.” MIPIM 2026 Uncertainty is the newcertainty: firms are doublingdown on flexibility “Uncertainty is the new certainty” one delegatewryly stated, as the event took place againstthe background of fresh conflict in the MiddleEast. Increasing levels of geopolitical uncertaintyare leading more businesses into flexibility, whowant to remain asset-light, and are thereforefocused on reducing spend and decentralisingwhilst harnessing the advantages of aworkspace platform. At the same time, as AI adoption continues toaccelerate business productivity, CEOs andCFOs are reconsidering how much space theyneed, where they need it and what its purposeis. “Businesses simply don’t know how muchspace they will need in just one or two yearsfrom now,” says Dixon. “This further underscoresthe need for flexibility as a key priority.” MIPIM 2026 Regeneratingcommuter towns Traditional commuter towns are being redefinedas workers increasingly seek locations thatcombine a good quality of life with access tohigh-quality workspaces, strong transport linksand top-class amenities. This shift was brought to life at MIPIM, wherethe regeneration of Middleton in GreaterManchester, UK, was used as a compellingexample of how values-led investment canunlock ‘good growth’. Plans for the area includea new Metrolink station, high-quality homes andbusiness spaces and improved public areas,roads and pathways. Altrincham, another Manchester commuter townwhere successful regeneration has already takenplace, is home to two state-of-the-art Regusflex spaces. “People want to work close to wherethey live, it’s as simple as that,” says Dixon. “Theidea that every morning, office workers wakeearly, jump into polluting cars or overcrowdedtrains, and travel many miles to their place ofwork will very soon be a crazy thing people onlydid in the past.” Of the 1,132 new locations signed by IWG in2025, more than 80% were in suburban andsmall town areas, directly reflecting the changinggeography of work. MIPIM 2026 New standards are emergingin premium workspace design “Offices are back but there has undoubtedlybeen a flight to quality,” Sam McClary, CEO ofthe British Council of Offices, said at the event.“The need for well designed and developedoffices that provide employees with a greatexperience has never been more important.” Inother words, companies need to justify the timeand expense of commuting to a city centre HQ. Increasingly, standalone buildings arenot enough, and there is a trend towardsworkplaces that form part of a broaderexperience. An example can be found atOlympia, a £1.3 billion new arts, entertainmentand creative district in West London on thesite of the famous exhibition halls. A cutting-edge IWG workspace will open there later thisyear, with workers able to benefit from high-end restaurants and bars, music and theatrevenues, and attractive public spaces. “Companies that want to attract and retain thebest talent know that they need to offer high-quality destinations with access to a wide rangeof amenities,” says Dixon. Like the current redevelopment of Olympia, London’s iconic Battersea Power Station reopened in 2022 as a dynamic mixed-use destination,home to The Engine Room – a bespoke IWG workspace – apartments, restaurants, bars, shops and more. Sustainability remainsa paramount priority High ESG credentials are now seen as a criticaldifferentiator in the commercial real estatesector. A new report by the Society of Industrialand Office Realtors and the University ofthe Built Environment highlighted that ESGcompliance is crucial for attracting finance,tenants