2024年全球零食现状报告

Harris Poll x Mondelēz AGENDA Introduction, Methodology, Executive Summary The Evergreen Role of Snacking Mindful Consumption & Lifestyle Changes Indulgent Snacking in the Spotlight Snack Curation & Commitment Appendix SECTIONI:INTRODUCTION,METHODOLOGY,EXECUTIVE SUMMARY METHODOLOGY This survey was conducted online by The Harris Poll on behalf of Mondelēz from October10-22, 2024, among 3,785 global adults ages 18 and older. The research spanned 12markets, including: The United States (n=276), Canada (n=274), Mexico (n=276), Brazil(n=278), France (n=275), Germany (n=278), The United Kingdom (n=278), China (n=279),India (n=503), Indonesia (n=278), Australia (n=278), Philippines (n=260, and Vietnam (n=252). Other key groups analyzedinclude:Gen Z / Centennials ages 18-27 (n=834),Millennials ages 28-43 (n=1,496), Gen Xers ages 43-59 (n=786), Boomers ages 60-78 Data from studies conducted between 2019 and 2023 are referenced, each involving globaladult respondents. These include surveys from October 11–November 10, 2023 (3,683respondents), September 18–October 17, 2022 (3,530 respondents), October 5–22, 2021(3,055 respondents), October 6–20, 2020 (6,292 respondents), and September 16–24,2019 (6,068 respondents). All data were weighted to reflect actual population proportions, with a global post-weight ensuring equal representation of each country in the global total. TOP HIGHLIGHTS OF EACH SECTION TASTY TAKEAWAYS TO NOTE Almostnine in 10 (87%)agree that “Life is more fun with a bit of indulgence,”showcasing a strong consumer desire for permissible indulgence. Almosttwo-thirds(65%)of younger snackers (Millennials/Gen Z) report they aresnacking more than a year ago, underlining a strong commitment to their Eight in 10agree, “Some snacks should just be for enjoyment or satisfaction,”felt especially by Canadian snackers (89%) and Filipino snackers (86%). Almostnine in 10(87%) of consumers say they’ve snacked in a dedicatedmoment or time of the day before. This rings especially true for94%of Gen Z Eight in 10agree, “Snacking is my way of treating myself after a productiveday,” including 85% of Millennials and 84% of Gen Z. SECTIONII:THE EVERGREENROLE OF SNACKING snaCKs ConsUMPTIon Is rIsInG, reaCHInG ParITY WITH ‘MaIn Meals’IN 2024—EVEN OUTPACING FOR MILLENNIALS THE DAILY BREAKDOWN Thinking about an average day, how many times per daydo you eat, drink or chew something... -Eatat least onesnack(s) per day-Eatat least twosnacks per day 66%say, “I couldn’t live without snacks.”73% Millennials SNACKS CONTINUE TO BE MORE ENJOYABLE THAN MEALS, AND OVER HALF ARE snaCKInG’s MoMenTUM Is ParTICUlarlY sTronG aMonG YoUnGer snaCKInG Is an essenTIal ParT oF PeoPle’s roUTIne, WITH aFTernooNAND EVENING SNACKING RISING CONNECTION IS A POWERFUL AND CONSISTENT DRIVER OF SNACKING Mondelez International Public EMPHASIS ON CONNECTON VIA SNACKING IS RISING, ESPECIALLY AMONGYOUNGER CONSUMERS About two-thirds (64%) of global consumers say that they eat snacks for theirsocial health, up 6% in the last year. CONSUMERS HAVE AN APPETITE TO BOND OVER SNACKS, MAKING SHARE-ABILITY A PRIORITY NOSTALGIA IS ALSO A KEY FACTOR THAT MAKES SNACKING A MAINSTAY, FUELINGMEMORIES AND CONNECTION THIS SNACKING NOSTALGIA IS A GLOBAL EXPERIENCE, FELT BY MAJORITIESOF CONSUMERS AROUND THE WORLD GROUNDED IN THESE LIFELONG TRADITIONS, SNACK BRAND LOYALTIES RUNDEEP CONSUMERSREMAIN COMMITTED TO SNACKING, REGARDLESS OF WHAT ISHAPPENING IN THE WORLD Mondelez International Public SECTION III:MINDFUL CONSUMPTION &LIFESTYLE CHANGES CONSUMERS ARE DIALED INTO THE SNACKING EXPERIENCE, DEMONSTRATINGINTENTION ABOUT SAVORING EACH BITE Mindfulness Matters Savor the Flavor Sensory Snacking An overwhelming96%ofconsumers engage in mindfulsnacking behavior with79%agreeing, “Iappreciate my Consumers aremuchmore likelyto say that inthe past year they arepaying attention toingredients they believeare beneficial for theirhealth(38%, 41% Mill.), CONSUMERS RECOGNIZE SNACKING NOURISHES BOTH THEIR MINDS ANDTHEIR BODIES YOUNGER GENERATIONS ARE ALSO PARTICULARLY LIKELY TO LEAN INTOSNACKING AS SELF-CARE CONSUMERS OF ALL AGES ARE ALSO CRAVING QUIET SNACK MOMENTS MORETHAN EVER BEFORE overall, HoW oFTen do YoU snaCK or eaT beTWeen Meals “To Find qUieT MoMenTs To MYselF, or ‘Me TiMe?’”(Top 3 Box = Always, Often, Sometimes) QUALITY COMES TO THE FORE AS CONSUMERS PRIORITIZE OVERALLNUTRITIONAL VALUE OVER CALORIE COUNTS ALONE PORTION CONTROL REMAINS A KEY FOCUS FOR BALANCED SNACKING ACROSSTHE YEARS, ESPECIALLY FOR THE YOUNGER GENERATIONS 2024: The most important piece of snacking advice to consumers has been to “enjoy snacks in moderation.” (38%) Mondelez International Public ULTIMATELY, CONSUMERS FEEL CONFIDENT IN FINDING SNACKS TO MEETTHEIR NEEDS IN A VARIETY OF SITUATIONS SECTIONIV:INDULGENTSNACKING INTHE SPOTLIGHT MODERATED INDULGENCE IS AN ESSENTIAL SNACKING INGREDIENT FORCONSUMERS AROUND THE WORLD SNACKING HAS CONSISTENTLY PROVIDED INTENTIONA