全球健康零食的现状与未来趋势

© 2025 INNOVA MARKET INSIGHTSTable of Contents•Introduction•Definitions•Executive Summary•Healthy Snacking: Habits and Drivers•NPD in Healthy Snacking•Trends in Healthy Cereals and Energy Bars•Trends in Healthy Snacks•Trends in Healthy Confectionery•Trends in Healthy Sweet Bakery•Snacking Evolves Around Health•Key Takeaways•What are the Next Opportunities?•Methodology•Appendix•List of Figures © 2025 INNOVA MARKET INSIGHTSIntroductionSource:Innova Market Insights•This report assesses trends in healthy snacking, exploring consumerhabits and attitudes in the snack space before analyzing NPD in snackproducts with various natural/clean label, low and light and/or positivenutrition claims. Four key snacking categories are reviewed in detail(cereal and energy bars, snacks, confectionery and sweet bakery),while health trends in several other categories with a strong snackingslant (fruit and vegetables, bread and crackers and dairy products) arealso summarized. Trends Insider: Now & Next in Healthy Snacking–Global–Dec 2024 © 2025 INNOVA MARKET INSIGHTSReport focus•This report assesses trends inhealthy snacking, exploringconsumer attitudes and habits aswell as key product trends withinthe marketplace.•Consumer data assess all kinds ofproducts that can be consumed assnacks, butnewproduct analysisis limited solely to products thatare primarily eaten as snacksrather than as part of a meal.•Coverage includes snacks,confectionery, cereal and energybarsandsweetbakery.Briefanalysis is also included forother categories with a strongsnacking slant, including fruit andvegetables, bread and crackersand dairy. See thefollowing slidefor more detail on definitions.DefinitionsSource:Innova Market Insights Trends Insider: Now & Next in Healthy Snacking–Global–Dec 2024New product launches•New product launch analysis isbased on the Innova Database.•Innova operates the biggestfood and drink product databasein the world. We pick up andrecord brands, ingredients,claims, packaging and promotionsin every major market.•We cover 22 categories and200 subcategories in the foodand drink markets. We go intostores and track new productsand brands in real time.•Annual launch data in this reportare calculated for 12-monthperiods to the end of Q2. Regional coverage•The reportassesses global trends.•Each of the consumer surveysused in the research covers a totalof 11 countries (BR, CA, CN, FR,DE, IN, ID, MX, ES, UK, US) andaverages for these are used togive broad global responses.•New product launch data aredrawn from 90 countriesworldwide. Russia is excluded. Consumer research•The consumer research comesfrom two of Innova’s annualsurveys: the Innova SnackingSurvey 2024 and theInnovaHealth & Nutrition Survey 2024.•Both surveys were carried outonline among consumers aged18-65 (see Methodology forfurther detail).•Please contactconsumer@innovami.comformore information on how toaccess Innova Consumer data. © 2025 INNOVA MARKET INSIGHTSCategory definitionsSource:Innova Market InsightsSnacking items are deemed to comprise all products from these categories or subcategories:BakeryCakes, pastries and sweet goods; Sweet biscuits/cookiesCerealsCereal and energy barsConfectioneryChocolate bars; chocolate blocks; chocolate pieces–unwrapped; chocolate pieces–wrapped; other chocolate confectionery; fruit-flavored snacks; gum; gummies/jellies; hard candy; licorice; lollipop; marshmallow; medicated confectionery; mints; mixed assortments;toffee and fudge; other sugar confectionerySnacksBean-based snacks; cassava and other root-based snacks; corn-based snacks; finger foods/hors d’oeuvres; fruit-based snacks; meatsnacks; popcorn; potato-based snacks; rice-based snacks; snack mixes; snack nuts and seeds; vegetable-based snacks; wheat andother grain-based snacks; other snacksSubsidiary data at the end of the report are also presented on products with the word snack in the name, description, claimsornotes in these areas:BakeryBread and bread products; savory biscuits/crackersFruit and vegetablesFruit; fruit pouches; vegetablesDairyCheese–fresh and cream; non-dairy; processed cheese; semi-hard and hard; soft and semi-soft; soft cheese desserts;yogurt–spoonable dairy yogurt; spoonable non-dairy yogurt Trends Insider: Now & Next in Healthy Snacking–Global–Dec 2024© 2025 INNOVA MARKET INSIGHTSHealth positioning definitionsSource:Innova Market InsightsSnacks are deemed to be healthy if they carry at least one of the following positioningsNaturally healthyand clean labelHealth (passive):Natural; no additives/preservatives; organicChoice:GMO-freeLow and lightHealth (passive):Low sugar; low/no/reduced calorie; low/no/reduced carb; low/no/reduced cholesterol; low/no/reduced fat;low/no/reduced GI; low/no/reduced sodium; no added sugar; no trans fats; reduced sugar; sugar-freeNutrition boostsHealth (passive):Antioxidant; high/source of fiber; high/source of proteinHealth (active):Added calcium; added iron; anti-aging/aging well; bone health; brain health; CBD; DHA; digestiv