2025年全球健康与保健状况：从健康趋势到生活方式选择的转变

A welcomeletterfromMarsha McGraw © 2025 Nielsen Consumer LLC. All rights reserved.Understanding consumers’ developing behaviors around healthand wellness—and identifying where emerging needs aren’t beingfully met—enables companies to innovate and differentiate theirproducts and services to maximum effect.This is critical in the increasingly competitive wellness market,where consumer preferences can shift rapidly.Manufacturersand retailers that are agile and responsive to emergingbehaviors will be best positioned to remain relevant withconsumers and win share.This report is designed to support companies in doing justthat.It highlights the global forces that are shaping consumers’developing needs around trust, clarity, and support in achievinga healthier present—and future. It also presents our very latestfindings around consumers’ health and wellness awareness,aspirations, motivations, barriers, future buying intentions, andmore, focusing on the critical topics of trust and influence,nutrition, weight loss, mental wellness, health technology, andconscious buying within health and wellness.Here, you’ll find our very latest analysis of emerging trends—plusboth global-level and region-by-region nuances. I’m certain you willfind it all both insightful and of real value.We welcome your engagement and look forward to working withyou in navigating this complex and truly exciting new health andwellness landscape.Marsha McGrawGlobal Managing Director,NIQ Partnerships and Verticals © 2025 Nielsen Consumer LLC. All rights reserved.Table ofContentsEmerging global trends ..................................Region-by-region takeaways for 2025 ...........Asia Pacific (APAC)Eastern Europe, Middle East & Africa (EEMEA)Latin America (LATAM)North America (NA)Western Europe (WE)Your next steps to win consumer sharein 2025...........................................................The next frontier of wellness ...........................Unless otherwise noted, all data points throughout this report originatefrom NIQ’s 2025 Global Health & Wellness survey.© 2025 Nielsen Consumer LLC. All rights reserved. 10..........................................................................................................................................................................2222252931333604 © 2025 Nielsen Consumer LLC. All rights reserved.The next frontier of wellness:Transparency, trust, and a $9trillion global market opportunityHealth and wellness isn’t a trend—it’s a full-fledged lifestyle shift.Within this surging industry, consumers want more than justproducts. They’re seeking clarity, innovation, and a healthier future.Long gone are the days when health and wellness were confined to fleeting NewYear’s resolutions, doctor’s advice, or narrow categories of exercise and diet. Today’sconsumers view well-being as a holistic, all-encompassing journey that extends farbeyond the gym or the dinner table. It now includes everything from the sourcing ofthe foods they consume and the transparency of the ingredients used to the quality ofsleep they get each night.The Health & Wellness (H&W) industry has transformed into a vibrant, interconnectedecosystem that touches every corner of daily life. A recent report from the GlobalWellness Institute projects that the global wellness economy will grow at 7.3% annuallyfrom 2023 to 2028—hitting an estimated $6.8 trillion in 2024 and reaching nearly $9trillion by 2028. That’s substantially higher than global GDP projected growth of 4.8%(current IMF forecasts).This booming market isnow 26% largerthan it was pre-pandemic and, remarkably, four times the size of the pharmaceutical industry.Note: Numbers do not add due to overlap in sectors.Source: Global Wellness InstituteGlobal Wellness Economy$6.3 trillion in 2023Public Health,Prevention, &PersonalizedMedicine$781bTraditional &ComplementaryMedicine$553bWellnessReal Estate$438bHealthy Eating,Nutrition, &Weight Loss$1,096bPhysicalActivity$1,060bSpas$137bSprings$63b$52bMentalWellness$233bWellnessTourism$830bPersonal Care& Beauty$1,213b About the surveyNIQ’s 2025 Global Health& Wellness survey wasconducted in January andFebruary 2025. Nearly19,000 adult consumerswere interviewed online inthe following 19 countries:Brazil, Canada, China,Czechia, France, Germany,Hungary, India, Indonesia,Italy, Mexico, Netherlands,Poland, South Africa,Spain, Turkey, United ArabEmirates, United Kingdom,and United States. Datareflects the adult groceryshopping population in eachrespective country.Unless otherwise noted,all data points throughoutthis report originate fromNIQ’s 2025 Global Health &Wellness survey. © 2025 Nielsen Consumer LLC. All rights reserved.Consumers generally being more invested than ever in what truly makes them feelprosperous and well—both financially and health-wise—is fueling this exponentialgrowth. In fact, NIQ’s 2025 Global Health & Wellness survey found that70%ofconsumers across 19 countriesare proactive in regularly engaging in health-boostin