2025年第一季度健身行业洞察与分析报告

Q1 2025 Wellness Watch snapshot The ABC Fitness 2025 Wellness Watch Report provides a comprehensiveanalysis of the fitness landscape, drawing insights from both platformutilization data and exclusive consumer research. Our platform data,encompassing traditional gyms, boutique studios, personal trainingbusinesses, and digital fitness solutions, offers a unique perspective onevolving consumer preferences and industry trends. This report alsoincorporates findings from our latest consumer survey, providing a deeperunderstanding of the motivations, behaviors, and aspirations of today’sactive consumers. As the leading technology provider for the fitness industry, ABC Fitnessserves a diverse community of 40 million members, 30,000+ studios andgyms, and 570,000+ personal trainers and coaches worldwide. Our goal isto empower fitness businesses with the data and insights they need tothrive in an increasingly dynamic market. Q1 2025 Wellness Watch snapshot Here are some of the key findings from this year's report: Community andConnection: Technologyand AI: GenerationalShifts: FitnessMindset: Active consumers areembracing a holisticapproach to wellness,prioritizing mental health,and viewing fitness as along-term lifestyle. Distinct generationaldifferences are shapingworkout preferences,technology adoption,and communityengagement. Fitness communities,both online and offline,are playing a crucialrole in motivation andengagement. Wearables and AI-driven fitness solutionsare gaining traction,particularly amongyounger generations. This report will delve deeper into these trends, providingactionable insights and recommendations for fitnessbusinesses to adapt and succeed in the years to come. 2025 bringsfitnessintofocus 2025 by the numbers 76% of those surveyed claim to be physically active, which is a2% increase year-over-year and a 10% increase since 2021. Over half of ActiveConsumers are currentlya member of or use agym, health club and/orfitness studio Check-ins inJanuary 2025106M Members are shifting from short-termgoals to an active lifestyle Over the past 2-3 years, how has your perspectiveon fitness evolved? Perception of fitness is shifting with40% of those surveyed focused onphysical goals but nearly a fifthsaying they've shifted to a moreholistic approach. Gen Z to Boomers:Understanding the motivation behind fitness Active Consumers Fitness Goals Members are increasingfrequency of workouts Traditional health clubs and gyms remain the mostpopular with 50% saying they are a member. Active consumers monthly workout frequency The majority of members are working out 12+ times amonth–44%. Within the Boomer generation, 58% aresaying they workout 12+ times a month, whereas only37% of Gen Z are working out 12+ times. Millennials(1981-1996) Generation X (1965-1980) Less than 4x4x to 8x8x to 12xGreater than 12x Baby Boomers (1946-1964) Members are choosing towork out in traditional gyms Active consumers monthly workout frequency Private Club (member owned country club or athletic club)18%YMCA/YWCA/JCC19%Communityrecreation,university,military19%TraditionalHealth Club50%Fitness trainingstudio23%Groupexercisestudio19% Traditional health clubsand gyms remain the mostpopular with 50% sayingthey are a member. The majority ofgym goers preferto work out alone. Tracking is not a trend, it’s an expectation How do you currently monitor or track yourexercise activity? I do not track my activity30% have used mentalwellness apps have used AI-basedfitness tracking apps I rely on a heart monitor and/or data collected during groupexercise classes22% I use a wearable like Fitbit, Whoop or Apple Watch56% have used nutrition andmeal planning apps have used virtual fitnesstrainers or workoutgeneraters Artificial Intelligence meets fitness Generation Z and Millennialsarethe most receptive to AI-drivenfitness solutions, frequently usingfitness apps, smart wearables,and virtual personal trainers. Theyprefer AI-enhanced workoutrecommendations, gamificationfeatures, and real-time dataanalysis to optimize performance. Baby Boomers and OlderGenerationsare less likely to useAI-powered fitness tools due toperceived complexity andusability barriers. However, thereis growing interest in simplifieddigital solutions that offer healthmonitoring, guided exerciseroutines, and communityengagement features. Generation Xdemonstrates amoderate level of AI adoption,integrating technology into theirfitness routines primarily throughwearable tracking devices andguided virtual workouts. Theyappreciate the convenience ofhybrid fitness models that combinedigital and in-person training. Generational Differences Each generation prioritizes cardiotraining, weight training andflexibility/stretching. Unique priorities occur on eachsegment's list. For example, Boomers Boomers prioritize exercise modalitiesmore appropriate for active aging andGen Z places higher priority on nutritionalcounseling and meal tracking. GENERATION