人工智能强大的定价潜力

Firms in the top quartile of revenue growth use generativeAI for multiple sales and marketing activities twice as often asthose in the bottom quartileMore than 2 use cases scaled1–2 use cases scaledGrowth laggards(bottom quartile)Revenue growth leaders(top quartile)29%36%29% Growth laggards(bottom quartile)Revenue growth leaders(top quartile) Data boosts conidence and resultsSales teams armed with data are stronger negotiators and report Four steps to get started Reimagine processesJust adding generative AI tocurrent worklows is limiting.Consider broader commercial1 by alignment to value, speed tovalue, feasibility, and risks, thenget support from senior leaders Test and learn with minimumviable products, then scale upsuccessful experimentsto build support within sales