2030年的企业：为持续创新而设计

Engineered for perpetual innovation How IBM can help IBM has been providing expertise to help organizations winin the marketplace for more than a century. Clients can realizethe potential of AI and better navigate a changing world usingIBM’s deep industry, functional, and technical expertise;enterprise-grade technology solutions; and science-basedresearch innovations. IBM is also a global leader in quantum computing, readyto aid clients as they embark on their own quantum journeys. For more information about AI services from IBM Consulting,visitibm.com/services/artificial-intelligence. For more information about AI solutions from IBM Software,visitibm.com/watson. For more information about AI innovations from IBM Research,visit research.ibm.com/artificial-intelligence. For more information about quantum computing from IBM,visitibm.com/quantum. Aboutthe authors Andy Baldwin drives profitable growth throughAI-enabled offerings, ecosystem collaboration,and market execution. With three decades ofleadership experience, he brings deep expertisein large-scale transformation, multicultural teamleadership, and building solutions that delivermeasurable client value. Andy Baldwin Global Managing Partner, Offerings and GrowthIBM Consultinglinkedin.com/in/andybaldwin12/ Neil Dhar has 30 years of consulting experience,guiding growth, strengthening strategic clientrelationships, and advancing industry-ledtransformation. He brings deep expertise incommercial strategy, value creation, and applyinghybrid cloud, AI, and emerging technologies tohelp organizations transform at scale. Neil Dhar Global Managing Partner, AmericasIBM Consultinglinkedin.com/in/neildhar/ Ritika Gunnar brings more than a decade ofIBM leadership experience building products,leading technical services, and driving clientoutcomes in data, AI, and automation. Witha strong background in product developmentand customer-focused innovation, she helpsorganizations adopt data-driven solutions thataddress their most complex challenges. Ritika Gunnar General Manager, DataIBM Softwarelinkedin.com/in/ritika-gunnar/ Rahul Kalia oversees end-to-end business andtechnology consulting across a major globalmarket. With extensive experience leading globaltransformation programs, cloud and enterpriseapplication services, and high-performing teams,he helps clients accelerate change through hybridcloud, data, and AI-powered workflows. Rahul Kalia Managing PartnerIBM Consulting, UK and Irelandlinkedin.com/in/rahulkalia-ibm/Kalia, Managing Partner, IBM Consulting, United Kingdom & Irelandlinkedin.com/in/rahulkalia-ibmble for delivering client value and leading business performance of IBM James Kavanaugh leads global financialmanagement, corporate strategy, and enterprisetransformation. With nearly three decades atIBM, he has held senior roles across finance andoperations, helping steer the company throughmajor shifts in technology, operating models, andmarket dynamics. James J. Kavanaugh Senior Vice President andChief Financial OfficerIBMlinkedin.com/in/james-j-kavanaugh-780629b2/ Salima Lin leads consulting strategy, acquisitions,and the IBM Institute for Business Value.She has more than 25 years of experience instrategy and transformation and brings deepexpertise in innovation, business model design,and guiding organizations through complex,technology-driven change. Salima Lin Managing Partner, Strategy, Transformation,Mergers and Acquisitions, and ThoughtLeadership (IBV)IBM Consultinglinkedin.com/in/salima-lin-b17bb71/ Joanne Wright drives IBM’s enterprisetransformation as the company’s “ClientZero”—delivering USD4.5 billion in savings whilesimultaneously proving how AI and hybrid cloudunleash productivity, innovation, and growthat global scale. Leading IBM’s operations,procurement, CIO, Chief Data and Analytics Office,and Global Real Estate organizations, Joanne hastransformed how the company works. Joanne Wright Senior Vice President,Transformation and Operations,IBMlinkedin.com/in/joanne-wright4/ Contents Foreword5 Executive summary6 Prediction 1: Competitive pressure will make big bets non-negotiable.12 Prediction 3: The best AI will be one-of-a-kind. Your kind.30 Prediction 4: AI won’t do all your thinking for you.38 Prediction 5: Quantum will cause the next seismic shift.48 Foreword AI-first advantage demandstailored technology AI isn’t just enhancing the business model.By 2030, it willbethe business model. Across industries, the pattern is the same: AI is changing what companies doand how they do it. Yet a striking blind spot remains. 79% of executives say AIwill significantly contribute to their revenue by 2030, but only 24% can clearly seewhere that revenue will come from. That gap between expectations and outcomespresents the leadership challenge of this decade. Mohamad Ali With no clear destination in sight, winning CEOs won’t chase competitiveadvantage. They’ll code it into existence. Senior Vice PresidentIBM Consultin