企业会把钱留在桌子上吗？通过循环释放价值

Creating Value throughCircularity In collaboration between uncommon sense Value Opportunityof Circular Living CIRCULAR LIVINGIS A TERM COINED BYWRAP TO DESCRIBE THE PEOPLE-CENTRED CHANGE FROM OUR CURRENT, LINEAR,TAKE-MAKE-DISPOSEMODEL TO A CIRCULARDESIGN–MAKE–REUSEAPPROACH. IT IS THE GLOBAL SHIFT TOWARDS CIRCULARITY IS MUCHMORE THAN AN ENVIRONMENTAL IMPERATIVE: IT’S A This report highlights the benefi ts to businesses of circularity and that today,the opportunity it offers is only at a fraction of its full potential. There is a strong business case for adopting circular principles.Companies can benefi t from multiple levers: • Revenue growthfrom new propositions, unlocking additional customersegments and driving customer lifetime value among current users • Cost savingsfrom increased effi ciencies and waste reduction acrosssupply chains • Competitive advantage, by being on the forefront of business systemchange Successful circularity initiatives in practice typically require a combinationof the following factors to succeed: 1. Clear proposition to consumers(fi nancial benefi ts and convenience arekey drivers of consumer adoption of circular products/services)2.Suffi cient scale to support attractive unit economicsand commercialviability Across industries, leading companies are already investing and deployingcircularity within their operations and already benefi ting from value creationthrough doing so. There is also however a risk of standing still. Increasing OC&C AND WRAP HAVE PARTNEREDTO EXPLORE HOW BUSINESSES CAN CREATE The shift to circular livingis a powerful commercial,social, and regulatory forcethat is reshaping how This report unpacks whatthis means for businesses’ “Demand for pre-loved and second-hand is growing without“Demand for pre-loved and second-hand is growing without a doubt as sustainability is more on people’s minds today.”a doubt as sustainability is more on people’s minds today.”eBay Consumer Living Rooms CIRCULAR BEHAVIOURS ARE ALREADY COMMON WITHIN CONSUMERHABITS – BUT ARE NOT YET AT THEIR FULL POTENTIAL Implications for Businesses: Avoid relying solely on environmental impact as a price lever.Instead, focus on creating circular propositions that deliver CONSUMERS CARE ABOUT ENVIRONMENTAL IMPACT of consumers consider environmentalimpact important when buying of consumers are willing to pay morefor options with lower environmental ENVIRONMENTAL IMPACT ALONE IS NOT ENOUGH TO DRIVE ADOPTIONOF CIRCULARITY – ECONOMIC AND CONVENIENCE FACTORS ARE CRITICAL UK household recycling is an example of systemic consumer change towards circular activities without fi nancialincentive. It has been enabled by the creation of a convenient recycling system supported by policy and behaviourchange programmes. Resultant recycling rates have signifi cantly increased, +53% since 2000 (based on Wales The State ofBoard Rooms Awareness of circularity is relatively high in businesses, but adoption is still nascent– none are fully capturing the opportunity: Circular design initiatives are most commonly adopted amongst business, with~60%of businesses designingproducts for durability or repairability. In contrast, in-life initiatives are less developed – only~38%of businessesare exploring product-as-a-service (PaaS) / rental models, and~40%are exploring take back schemes1 Companies are interested in investing more in circular models, and this is gainingtraction from investors. Impact funds attract signifi cant capital… £76.8bnAssets under Managementimpact investing market as of end of 2023…and circular businesses benefi t well2184 fi nancial investments were made in circular economy in 2023 (+42% from 2022); investment volumegrowth of+34 Circular initiatives are supporting higher business growth:+1.2 ppt pahigher gross value add growth in circular vs. linear industries since 20104(+3.1ppt pa since 2020). 2xlast 5-6 years revenue growth in sample of 40 circular-native businesses vs. 47 linear competitors. Employees are also increasingly valuing circularity:25 %of employees would choose or stay with a company based on sustainability efforts (which can include Implications for Businesses: It is time to act now, or risk being left behind – circularactivities are supporting higher revenue growth and Creating valuethroughCircularity CIRCULARITY IS NOT A ONE-SIZE-FITS-ALL SOLUTION, BUT IT CANUNLOCK VALUE ACROSS A WIDE RANGE OF BUSINESSES AND MODELS. Generating additional revenue streamsUnlock additional income from new product lines or services e.g., selling/re-purposing by-products, refurbing and selling of excess stock/second-hand goods, and expanding Providing competitive differentiationStand out with circular propositions, particularly where these disrupt traditional models (for example, ‘as-a-service’ models). Unlocking new customer segmentsReach new, price-conscious audiences via second-hand, discounted, or rental channels – expanding brand footprint beyond full-pric