2026年银行业500强用功能和感觉驱动成长（英）2026

global brand intelligence since Banking 500 2026Driving Growth withFunction and Feeling Technology, TrusT, andThehumanside of Banking Contents Brand Finance Journal 2026 Banking 500 FOREWORD5by David Haigh, Editor-In-Chief, Chairman, Brand Finance INTRODUCTION7by Annie Brown, Managing Director UK, Brand Finance MAIN FEATURE: Top 500 Banking Brands8 GLOBAL TRENDS12 REGIONAL INSIGHTS16 FEATURE: AI as an enabler of brand value20by Annie Brown, Managing Director UK, Brand Finance FEATURE: How banks can build trust in an increasingly distrustful world22by Paula Oliveira, Global Head of Strategic Services, Brand Finance BRAND SPOTLIGHTS26 Banca Transilvania26by Ömer Tetik, CEO of Banca TransilvaniaBNP Paribas28by Elise Hermant, Head of Group Communications, BNP Paribas EFG30by Alain Zimmermann, Global Chief Marketing & Branding Officer, EFG Mashreq32by Muna Al Ghurair, Group Head of Marketing & Corporate Communications, Mashreq QNB34by Heba Al-Tamimi, Senior Executive Vice President, Group Communications, QNB Group Standard Bank36 TD38by Tyrrell Schmidt, Chief Marketing Officer, TD Bank Group TOP 500 BANKING BRANDS40 Brand Equity Data Foreword Dive Deeper intoBrand Value and Industry and regionalcomparisons of brand strengthfrom our annual global researchstudy of over 6000 brands by David Haigh,Editor-In-Chief, Chairman, Brand Finance The global banking landscape in 2026remains defined by geopolitical ten-sion,regulatory scrutiny,economicuncertainty, and relentless digital ac-celeration. In this environment, un- Neobankscontinue to disrupt thebanking landscape. Revolut maintainsrapid expansion, growing its customer Banking SectorValue Tables The insight in this reportis derived from our proprietarybrand equity research data Our ranking tables of the top500 banking brands in theworld by value from 2007 to 2026 Digital-first brands excel in user expe-rience, speed, and transparency. Yet asthey scale, sustaining brand strengthwill depend on governance, resilienceand risk management as much as inno- In the latest Brand Finance Journal ofthe Banking 500, published in our 30th brandirectory.com/banking Much of this is available viaBrandirectory, our online brandvalue database where we rankthe world’s leading brands bytheir values across 31 sectors anniversary year, we assess the world’smost valuable banking brands and howthey are responding to structural shiftsreshaping the sector. Three decades ofbrand valuation have demonstrated a SustainabilityPerceptions For established banks, the risk of be-ing caught between agile challengersand global giants persists. Failure todeliver seamless digital journeys mayerodeyounger segments,while any Our report on the contributionthat perceptions of sustainabilitymake to the values of the world’s "Bankingbrands thatsuccessfully integratedigital sophisticationwith personalised Regulation and digital innovation areaccelerating consolidation, while risingcompliance requirements, higher capi-tal thresholds, and the escalating costof technology investment are encour-aging banks to scale. Larger banks aresimplifying portfolios and sharpeningbrand architectures to drive clarity, Brandirectory is the gateway tomuch deeper insight to what drives Geopolitical dynamics are also reshap-ing the banking brand landscape. TheMiddle East continues to strengthen itsposition as a financial bridge betweenEast and West. Chinese banks expandacrossdeveloping markets,reinforc-ing economic influence. Japan records BrandGuardianship Index Our measure of the contributionthat CEOs make as “guardians”of the value of their brands At the same time, the wealth manage-mentsegment is delivering notablebrand value growth. Market volatilityand generational wealth transfer aredrivingdemand for trusted adviso-ry relationships. Banking brands that Brand Value Reports Banking brands today are more thantransactional platforms; they are pil-lars of economic stability and custodi-ans of wealth. As Brand Finance marks30 years of independent brand valua-tion, the Banking 500 remains an es- Request your own custom brandvalue report, providing a detaileddiagnosis of brand strength andvalue relative to competitors withroyalty rates and cost of capital Trust, long-term performance, and rep-utation for leadership are once again Introduction by Annie Brown,Managing Director UK, Brand Finance Banking remains the world’s largestand most influential industry, account-ing for 13% of total global brand valuein 2026. Banks sit at the centre of aglobal economy defined by digital inno-vation, geopolitical uncertainty, regula-tory pressures, and persistent recession Trust is also shaped by geography, influ-enced by cultural and political dynam-ics, and temporally, as customer expec- Banksthat clearly understand whatmatters most to each customer group,functionally deliver consistently againstthose expectations across all three pil-lars of trust, and emotionally align their In today’s enviro