2025年人工智能酒店业革命

A Word From Our CEO Independent property owners are entering a new chapterin hospitality — one where technology is no longer optional,but essential. Whether running a boutique hotel, bed &breakfast, vacation rental, or glamping site, owners arenavigating a complex balancing act: keeping guests happy,keeping operations smooth, and staying profitable in acompetitive market. This year, we surveyed nearly 200 independent propertyowners who told us they are actively using AI in theirbusinesses. Their responses reveal a sector that is curious,creative, and eager to embrace technology that saves time,improves guest communication, and drives revenue growth.They also surfaced the challenges — from training staffto maintaining a personal touch — that must be solved tounlock AI’s full potential. The results paint a clear picture: independent operators arenot just experimenting with AI, they are leaning into it as acompetitive advantage. Our goal in sharing this research isto provide insight into what’s working, where the biggestwins are happening, and what’s next for AI adoption inindependent hospitality — so owners can make smarterdecisions, grow with confidence, and stay focused on whatmatters most: creating exceptional guest experiences. Key Findings Here are seven insights shared by the independent property ownersand managers surveyed: Guest communication and chatbots are the top use of AI (13.35%).Marketing and advertising (12.15%) and social media management(11.21%) follow closely. Most properties have been using AI for less than two years.Thirty-fivepercent have used it for 6–12 months and 31% for 1–2 years. Time savings and efficiency were the top reasons for adoption(19.73%).Cost reduction (13.1%) and competitor advantage (10.12%)were also key. Automated guest communication delivers the most value (16.7%).Marketing campaign optimization (13.8%) and dynamic pricingoptimization (12.1%) are also strong performers. AI has met or exceeded expectations for 74.5% of owners.Only 4%reported negative results and 7% said it is too early to tell. Staff are generally comfortable with AI tools.Forty-two percent aresomewhat comfortable and 35.5% are very comfortable. Nearly 70% of respondents say AI is important for staying competitive.Over 60% report that guests appreciate or love AI-powered features. Table of Contents Part 2 Current AI Usage & Experience Part 3 Part 4 Future AI Plans & Sentiment Takeaways for Independent Property Owners SCREENING CRITERIA Methodologyand ParticipantDemographics In order to provide greater context around these findings, hereare more details on who we surveyed and the methodologyused. Starting on July 23rd, 2025, we surveyed 200independent property owners and managers who reportedthat they are currently using AI tools in their operations.Respondents represented a mix of property types — includingboutique hotels, bed & breakfasts, inns, vacation rentals, andglamping sites — and a range of property sizes and revenuelevels. The survey was conducted online via Pollfish using organicsampling. This approach ensured responses came directlyfrom qualified property owners and managers actively engagedin hospitality operations. Learn more about the Pollfishmethodologyhere. PART 1 PropertyProfile How long has your property been in operation under your ownership? PART 2 Current AIUsage &Experience Independent property owners are entering a new era oftechnology adoption. They’re no longer just experimentingwith AI — they’re actively using it to streamline operations,communicate with guests, and grow revenue. But adopting AIisn’t always simple: owners have to weigh costs, train staff,and integrate new tools into already complex operations — allwhile keeping the guest experience front and center. This section explores how owners are using AI today, whatdrove them to adopt it, where they’re seeing the most value,and how it’s changing their business performance. Guest communication is the top use of AI among independentproperties Independent property owners are bringing AI into nearly every corner of their operations —but guest-facing tools lead the way. Respondents say they are most likely to use AI for guestcommunication and chatbots (13.35%), followed by marketing and advertising (12.15%) andsocial media management (11.21%). Most properties have only recently adopted AI tools How long have you been using AI tools in your property? For many independent property owners, AI adoption is still in its early stages. The largestshare of respondents — 35% — say they have been using AI tools for 6 months to 1 year,while another 31% have been using them for 1–2 years. Shorter-term adopters make up a significant share: This shows that while enthusiasm for AI is high, most owners are still relatively early in theirjourney — presenting both opportunities for rapid learning and challenges as they integrate AIdeeper into their operations. Time savings is the top reason owners adopted