2025年酒店业人工智能革命

A Word From Our CEO Independent property owners are entering a new chapterin hospitality — one where technology is no longer optional,but essential. Whether running a boutique hotel, bed &breakfast, vacation rental, or glamping site, owners are This year, we surveyed nearly 200 independent propertyowners who told us they are actively using AI in theirbusinesses. Their responses reveal a sector that is curious,creative, and eager to embrace technology that saves time, The results paint a clear picture: independent operators arenot just experimenting with AI, they are leaning into it as acompetitive advantage. Our goal in sharing this research isto provide insight into what’s working, where the biggest Key Findings Here are seven insights shared by the independent property owners Guest communication and chatbots are the top use of AI (13.35%).Marketing and advertising (12.15%) and social media management Most properties have been using AI for less than two years.Thirty-fivepercent have used it for 6–12 months and 31% for 1–2 years. Time savings and efficiency were the top reasons for adoption(19.73%).Cost reduction (13.1%) and competitor advantage (10.12%) Automated guest communication delivers the most value (16.7%).Marketing campaign optimization (13.8%) and dynamic pricing AI has met or exceeded expectations for 74.5% of owners.Only 4%reported negative results and 7% said it is too early to tell. Staff are generally comfortable with AI tools.Forty-two percent aresomewhat comfortable and 35.5% are very comfortable. Nearly 70% of respondents say AI is important for staying competitive.Over 60% report that guests appreciate or love AI-powered features. SCREENING CRITERIA Methodologyand Participant In order to provide greater context around these findings, hereare more details on who we surveyed and the methodologyused. Starting on July 23rd, 2025, we surveyed 200independent property owners and managers who reported The survey was conducted online via Pollfish using organicsampling. This approach ensured responses came directlyfrom qualified property owners and managers actively engaged PART 1 Property PART 2 Current AIUsage &Experience Independent property owners are entering a new era oftechnology adoption. They’re no longer just experimentingwith AI — they’re actively using it to streamline operations,communicate with guests, and grow revenue. But adopting AI This section explores how owners are using AI today, whatdrove them to adopt it, where they’re seeing the most value, Guest communication is the top use of AI among independent Independent property owners are bringing AI into nearly every corner of their operations —but guest-facing tools lead the way. Respondents say they are most likely to use AI for guestcommunication and chatbots (13.35%), followed by marketing and advertising (12.15%) and Most properties have only recently adopted AI tools For many independent property owners, AI adoption is still in its early stages. The largestshare of respondents — 35% — say they have been using AI tools for 6 months to 1 year, Shorter-term adopters make up a significant share: This shows that while enthusiasm for AI is high, most owners are still relatively early in theirjourney — presenting both opportunities for rapid learning and challenges as they integrate AI Time savings is the top reason owners adopted AI tools When asked what initially prompted them to consider or adopt AI solutions, respondentspointed most often to time savings and efficiency, selected by 19.73% of owners. Revenueoptimization potential came next (9.62%), along with competitor advantage (10.12%) and Automated guest communications deliver the greatest value Automated guest communication leads the way, with 16.7% of responses selecting it as oneof the top three AI applications delivering value. Marketing campaign optimization comes next Other areas seeing significant impact include streamlined check-in/check-out (10.0%) andpredictive maintenance (9.1%), while only 3% of respondents reported they haven’t seensignificant value from AI yet — reinforcing that, for most operators, these tools are paying off. Most owners say AI has met or exceeded expectations When asked to rate the overall impact of AI on their property’s performance, 35% ofrespondents said it has been significantly positive and exceeded expectations, while another Only 3% reported somewhat negative results and 1% said performance is worse thanbefore, suggesting that the overwhelming majority of owners are seeing real benefits from AIadoption. 14.5% reported mixed results, and 7% said it is too early to tell, underscoring that Most staff are comfortable with AI-powered tools When it comes to staff adoption, 42% of respondents say their teams are somewhatcomfortable with AI tools, requiring only minimal training, while 35.5% report their staff are Only 4.5% say their teams are very uncomfortable and prefer traditional methods, and 1.5%rep