2020年欧洲旅游业——趋势与前景（2020年第四季度）
1 EUROPEAN TOURISM: TRENDS & PROSPECTS (Q4/2020) EUROPEAN TOURISM:TRENDS & PROSPECTS A report produced forthe European Travel Commission Copyright © 2021European Travel Commission EUROPEAN TOURISM: TRENDS & PROSPECTS (Q4/2020) All rights reserved. The contents of this report may be quoted, provided the source is given accurately andclearly.Distribution or reproduction in full is permitted for own or internal use only. While we encourage dis-tribution via publicly accessible websites, this should be done via a link to ETC's corporate website (www.etc- The designations employed and the presentation of material in this publication do not imply the expression of Data sources: This report includes data from the TourMIS database (http://www.tourmis.info), STR, IATA,Eurocontrol, ForwardKeys,UNWTO, and Transparent. Economic analysis andforecasts are provided by Published by the European Travel CommissionRue du Marché auxHerbes, 61, Website:www.etc-corporate.org Email:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:Beautiful view of scenic Lofoten Islands archipelago winter scenery with traditional yellowfisherman Rorbuer cabins in the historic village of Sakrisoy at sunrise,Norway, Scandinavia Image ID:1193462299Copyright:canadastock FOREWORD As the Covid-19 pandemic enters its second year, its widespread impact is weighing heavily on desti-nations and the wider tourism economy. The health crisis has forced destinations to make fundamen-tal changes to theirstrategies and prioritise safe travel. For the time being, there is no concrete end Nevertheless, the availability of a vaccine, despite distribution challenges, together with improvedtest and tracing schemes, are expected to encourage the relaxation of travel restrictions, inspire con- Some questions, however, remain in place:What will the travel comeback look like in 2021? Will thephenomenon of “Revenge travel” materialise? What will be the implications for the tourism industry? Covid-19 nationwide confinements and movement restrictions over 2020 have had profound socialimplications causing significantchanges in the way individuals live, interact, work and travel. The con-cept ofrevenge travel, driven by pent-up travel demand, is a result of the missed opportunities totravel in 2020 and pandemic fatigue. A persistent enthusiasm for travel remains, asresearch shows, A return to travel will happen, and hopefully consumers will be more appreciative due to the free-doms lost tothe pandemic. Although Europe might be poised to resume travel, helped by the roll-outof vaccines worldwide, consumer travel habits will have changed, calling for strong adaptation andagile responses from the tourism sector. Potential travellers are likely to travel more slowly, closer to The most recent edition of theEuropean Tourism Trends & Prospects report continues to monitorthe impact of the Covid-19 pandemic on the travel and tourism sector and the wider economic envi-ronment. This latest report examines recent trends and how travel activity is set to return in2021 TABLE OF CONTENTS FOREWORD......................................................................................................................................4TABLE OF CONTENTS.....................................................................................................................5EXECUTIVE SUMMARY....................................................................................................................61. TOURISM PERFORMANCE SUMMARY 2020.............................................................................102. GLOBAL TOURISM FORECAST SUMMARY...............................................................................143. RECENT INDUSTRY PERFORMANCE........................................................................................15AIR TRANSPORT.............................................................................................................................15ACCOMMODATION........................................................................................................................194. SPECIAL FEATURE: THE FUTURE OF BUSINESS TRAVEL......................................................21 EXECUTIVE SUMMARY 2020:ANNUS HORRIBILIS FOR THE GLOBAL TOURISMSECTOR Struck by the global health crisis, international tourist arrivals to Europe dropped70% in 2020 over2019,anditnow holdsa58% share of international tourist arrivals worldwide,withAsiaPacific re- mainingclosed to tourism1. In early 2021,travel restrictions have been tightened and lockdowns re-introduced across Europe asdestinationssuffer a third wave of infections. Foreign visits to selected destinations Despite distribution challenges, the roll-out of vaccines has provided some grounds for optimism for2021 projections and, together with improved testing regimes
