2024年欧洲旅游业——趋势与前景（第一季度/2024）
EUROPEANTOURISM:TRENDS&PROSPECTS(Q1/2024) EUROPEAN TOURISM:TRENDS & PROSPECTSQuarterly Report (Q1/2024) A report produced forthe European Travel Commission Brussels, April2024 Copyright © 2024 European Travel Commission EUROPEANTOURISM:TRENDS&PROSPECTS(Q1/2024) All rights reserved. The contents of this report may be quoted, provided the source is given accuratelyand clearly. Distribution or reproduction in full is permitted for own or internal use only. While weencourage distribution via publicly accessible websites, this should be done via a link toETC's The designations employed and the presentation of material in this publication do not imply theexpression of any opinions whatsoever on the part of the Executive Unit of the European Travel Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UNTourism,LighthouseandMMGY TCI Research. Economic analysis and forecasts are provided byTourism Economicsand are for interpretation by users according to their needs. Published by the European Travel CommissionRue du Marché aux Herbes, 61, Website:www.etc-corporate.orgEmail:info@visiteurope.comISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Cover:Traditional mountain chalet in Gasienicowa valley, Zakopane, PolandImage ID:2157768731Copyright:Maciej Dubel FOREWORD 2024 is forecasted to be the year when international tourism in Europe exceeds pre-pandemiclevels. Data from reporting countries indicates that Europe witnessed an increase of between6-8% on 2019 levels for both international tourist arrivals and overnights in the first quarter,setting the stage for a historic year. Such growth will be welcomed by the industry and those Recognising these developments, the European Travel Commission (ETC) has slightly alteredthe format of the 'European Tourism Trends & Prospects' quarterly reports. Future editionswill include an increased assessment of the value that travellers bring to Europeandestinations, with a heavier focus on traveller expenditure for example. This first edition ofthe year provides a forecast for tourist expenditure in Europe in 2024, revealing that growth Qualitative data will also take a more prominent place. Survey results will be used to assesskey risks facing European tourism. Online content distributed through news outlets, socialmedia, blogs, and other online sources will be analysed to monitor the positive and negativeaspects of travelling in Europe shared by consumers. Lastly, an analysis of reviews in the Monitoring arrivals and overnight volumes will remain a key focus of the report, as this isessential to understanding tourism flows across the continent and visitation trends fromEuropean and long-haul source markets. As the full recovery of international tourism The quarterly reports are meant to assist destination managers and industry professionals intracking the short-term progression of tourism and identifying key travel trends throughout Menno van IJsselProject Manager Research TABLE OF CONTENTS EXECUTIVE SUMMARY ......................................................................................................................... 61. TOURISM PERFORMANCE SUMMARY 2023 ................................................................................... 92. TOURISM PERFORMANCE SUMMARY 2024 .................................................................................143. GLOBAL TOURISM FORECAST SUMMARY ...................................................................................184. RECENT INDUSTRY PERFORMANCE ............................................................................................19AIR TRANSPORT...................................................................................................................................19ACCOMMODATION..............................................................................................................................225. KEY THEMES ....................................................................................................................................25SPECIAL FOCUS: Paris Olympics and EURO 2024, What Can We Expect?...................................................25THE VALUE OF EUROPEAN TOURISM.....................................................................................................27RISKS..................................................................................................................................................29 EXECUTIVE SUMMARY AS CONSUMERS CONTINUE TO PRIORITISE TRAVEL EXPERIENCES, 2024 IS SET TO BE A BUSY YEARFOR EUROPEAN TOURISM Dataacross reporting destinations shows that Europe is experiencing sustained growth ininternational tourism volumes. With the most recent data available for the full year of 2023, foreignarrivals reached 1.2% below 2019 levels, while foreign overnights recovered to just 0.2% below. Thi
