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YEAR-END MUSIC REPORTCMUSC12025/2025YEAR-END MUSIC REPORTCMUSC12025/2025 REPORTREPORT HAPELLIHAPELLI To many, 2025 might have looked like the year the music industry finally slowed its pace, but through the lens ofour data at Luminate, we saw a year where the industry shifted into another gear. We are incredibly proud to shareour 2025 Year-End Music Report, a project that represents far more than just a collection of statistics.To many, 2025 might have looked like the year the music industry finally slowed its pace, but through the lens ofour data at Luminate, we saw a year where the industry shifted into another gear. We are incredibly proud to shareour 2025 Year-End Music Report, a project that represents far more than just a collection of statistics. INTRODUCTIONINTRODUCTION of a more sophisticated, intentional and data-driven era in which music is defined not just by a stream but by itsdeep integration into the total global entertainment experienceof a more sophisticated, intentional and data-driven era in which music is defined not just by a stream but by itsdeep integration into the total global entertainment experience 2025 in music was defined by a paradox: While global On-Demand Audio (ODA) streaming continued to climb,reaching a +9.6% growth rate, the domestic U.S. market began to show unmistakable signs of a mature marketSwift's The Tortured Poets Department 2024 rollout, and then the October release of her The Life of a Showgirlshattered those expectations.2025 in music was defined by a paradox: While global On-Demand Audio (ODA) streaming continued to climb,reaching a +9.6% growth rate, the domestic U.S. market began to show unmistakable signs of a mature marketSwift's The Tortured Poets Department 2024 rollout, and then the October release of her The Life of a Showgirlshattered those expectations. surpassing the debut of Tortured Poets and becoming the biggest album release in music history. Thisnumbers, we discovered a vibrant and diversifying landscape where Rock and Christian/Gospel led U.S. genregrowth, and international markets including Japan and Brazil emerged as the new engines of premium streamingsurpassing the debut of Tortured Poets and becoming the biggest album release in music history. Thisnumbers, we discovered a vibrant and diversifying landscape where Rock and Christian/Gospel led U.S. genregrowth, and international markets including Japan and Brazil emerged as the new engines of premium streaming entertainment intelligence, keeping pace with industry shifts and evolution. We are no longer just tracking playsientry of Al Artists into the mainstream charts.Our report is organized into five core pillars:entertainment intelligence, keeping pace with industry shifts and evolution. We are no longer just tracking playsientry of Al Artists into the mainstream charts.Our report is organized into five core pillars: 1. Consumption Metrics & Vital Stats: A deep dive into the more than 100,000 ISRCs delivered to DSPs1. Consumption Metrics & Vital Stats: A deep dive into the more than 100,000 ISRCs delivered to DSPs 2. Premium Pricing & ARPU: An analysis of how major platforms such as Spotify and Amazon Music have2. Premium Pricing & ARPU: An analysis of how major platforms such as Spotify and Amazon Music have 3. Transmedia Integration: How music now lives across film, TV and gaming, as exemplified by the massive3. Transmedia Integration: How music now lives across film, TV and gaming, as exemplified by the massive 4. Global Fandom: A study of Import/Export power rankings, identifying how local culture in markets including4. Global Fandom: A study of Import/Export power rankings, identifying how local culture in markets including 5. The Ai Frontier: A look at the commercial success of Al entities such as Xania Monet and the complexconsumer sentiment surrounding generative music5. The Ai Frontier: A look at the commercial success of Al entities such as Xania Monet and the complexconsumer sentiment surrounding generative music The Transmedia EcosystemThe Transmedia Ecosystem In 2025, the streaming-only era was officially left behind. Discovery is no longer a linear path, and Luminatedata shows that the most successful artists are those who inhabit multiple spaces simultaneously. We saw theTransmedia Artist emerge as a dominant force this year. Whether it was the legacy catalog of Led Zeppelinfinding a sustained 16% streaming lift through a Netflix documentary or Ariana Grande bridging the gap betweenBroadway and the global charts in Wicked, the cross-platform surge is the new standard for success.In 2025, the streaming-only era was officially left behind. Discovery is no longer a linear path, and Luminatedata shows that the most successful artists are those who inhabit multiple spaces simultaneously. We saw theTransmedia Artist emerge as a dominant force this year. Whether it was the legacy catalog of Led Zeppelinfinding a sustained 16% streaming lift through a Netflix docume