您的浏览器禁用了JavaScript(一种计算机语言,用以实现您与网页的交互),请解除该禁用,或者联系我们。[财新智库&中国汽研]:中国大型SUV市场数据洞察报告 - 发现报告

中国大型SUV市场数据洞察报告

中国大型SUV市场数据洞察报告

"#$%&'%()(%*+,-(.), CHINA'S LARGE SUV MARKETDATA INSIGHT REPORT 前 言 !"#$%&'()*+,-./0123456789:;5<=89:>?@ABC*DEFGHI+,-./0>JKLMG*N'OP;QRSTUV0#WX&YZ[\]^HI_`Mabcdefgh>ijklG*mno45pq_`Mars:t5uv_`ghvw:>xyAz'*oI{=|}d<=}~>ÄÅÇÉX ÑÖÜáàPâäãyåçéèêëídìpîïñóòîô&öõå+Gú.Y>ùAâäûMaü{†°¢(å°£§Üd•=¶ßn®¢©™´¨≠*ÆØ∞±ã≤≥V¥μû∂ì∑∏45_`π∫:z;5ghªb:*ºPFG;5¥μΩæåø¿¡¬√:ƒ≈X∆«»ú)*…ÀÃÕŒœ/_–Ma—¢d“”S‘ã≤FG’(*÷◊ÿuvef}>oŸ⁄¤X ‹›fifl¨‡·‡‚"&YZ[\FG*Q„©‰™´ÂÊÁBÜd<∞ËÈ}ÍÉ>JKÎÏ*̉ÓÔ/_>ÒÚÛdV0LÙ{Ëı*Iˆ˜V0¯˘˙˚§¸˝˛XÊˇ∂ì!"dFG#$*Q„©‰…ÀÃ?@%·&áFG>'ãJKÚÛ(–∂ì)*∏>Ma9+ã≤ghŒ”å–“”>Gúî,-SJK∂ìå–.I_`d/^>012=yß3456X 78-./0dMa198e:¯˘;<*‹›fi=mx>?ÄÎÏ@A*BC)=D∆#$dMaEFG∑∏(HwI>J+*KL/0 MèNOa 1P§≥QR>STdU1VWX 目 录 市场变革——三线跃升实现市场迭代01 '(')*+,-./01234567,'(8)YZ[\]^GH_12`Fa`bcdKeRS'(9)04&wxTyz{3EFUV|}~>8>:>ç 格局重塑——40万级引领中国品牌突围09 8(')9:;<=>;34?@AB8(8)fghijkEFlm8(9)fghibcÄÅÇÉÑÖÜáàâä'>'''8 用户升级——理性和体验的进阶15 9(')CDEFGHIJKLMNOPQRSTUVWX9(8)fghinoGHpqrIJstuv'ç'i 问界M8的2026:持续引领的三大关键动线27 ãå8é !"#$%&'()*+,-./ '(+, !"#$%&'()* 0102345678#9:;$<=>501?2@ABCDEFGH9:I)JIKLMNOPQ01R2#$%&'S!"T;()UVWXY #$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMABE*+NOPQRS45TUVWXYZ[\]^_6`@*+UabQcd@QefgQhijkl ¤‹›45fifl#6;<=>ëABì2ß®‡·*+6‚âÉ챂„‰ë‹ÂQÊÁ6`@Ç%èêcPígo&WAB≥¥Ë#$≈Èd@QcfgQçÍÎFGW£§89πÏ≠Ì6ÓÔÒëfgÚÛÙıì2ˆRÊÁ6èê˜QFG©¬¯˘Æ%áàAB689ÀÊ˙QFG˚¸Ë˝˛JKˇ!ëpijk6ñ"#fRc$óc%&qk'W#$≈Èhi(k)ÿ*+≈È6,-À‚â./0¨l 1.1 消费升级驱动大空间车型需求提升 m$no;<,pi=>6%&'()9qrstWuUvlwxyz{|}~ÄÅ=yÇ:É%VWÑB6É{ÖÜáàcâäãåçIABÇoéèêëígWìîl !"#$%&'()*+,-./01234 "!"!ïñó6òôöõ-úWùûü†ëa°¢£§•¶Wß®`©6m$|}™´¨≠ÆØ∞±≤ß®≥¥6"!"μï∂∑μ∏%π6∫#ªº|}Ø∞ΩæÅ=øq¿¡lw¬√ƒ4Qq;<≈*+6∆«{noç%»…≈;<∞ÀPÃ@Äl #$%&'()*+,-./012345678,9:;<=>1?@ABCDEF1GHI:;<JKL;<,MNOPQRSTU1VWX=Y9:;<Z[\]I4^6/I_`I1abcdef6gh,ijk9:,?@3lmEnopq bcdefrstuvwx(yRz,{|8>1}~JÄ,;<ÅÇ16pÉÑÖ,Üáàâäãåç,é=èê)ë(íìîïñ1óhò?@ôöW;<Rzõúãù1ûü†°¢;<£§T.•¶ßj®©q !"#$%&'()*+,-./0123 ;<™´uvY¨;<≠ÆØ∞±≤1ß≥¥,μZ[†°,∂∑ç^5qbcdef?@,†°ç4^∏π∫ªKLäºΩ¢æTø¿¡m¬√1ƒT≈∆±bcdef,ûü«»_?@…q 家庭结构变化驱动空间需求:∂D”:B‘’÷◊,CD1À!ÀŒÿ1iHár:X:?@iØŸKLI:MNj⁄—¤Õ‹‹œ1›ifiŸfla‡KLMN⁄·""ÕŒ“œ1ó‚N„‰Â±ÊŸKL1ÁËÈÿiHI:KL,s&ŸÍCÎQRÏÃÕÀÿ1ÌÓKL,Ôfl23Ò±øÚÛ:cq !"#$%&'()*+,-#$%&'()*+,-./012345678&9:;<=>?@ABCDEFGHIJKLMN./OP+'()*0Q;RSTUVWXY&Z[\]^_`abOcdefg+hDijkl>mnc/ofg&pqrsGHIJKctuevN ./012345678-wxyz.{|}I~ÄÅÇÉY&ÑÖÜá.àhâäãcsåçéèêëNíìîïéñ&óiòôöcõúÜùñûü;†°¢£§•¶ßhâ;[&®©$™ÉY´¨ô≠ÆØ∞NCJîï±≤≥¥Aμ∂&#$%&∑¶äãCT∏VWπh&∫ªºΩæø¿j¡¬c√ƒj≈∆N 1.2 技术创新满足用户对空间、场景、智能的更高体验 œ*–—“èxw”3‘’÷ß◊ÿ/É9Ÿ⁄Ĥ‹4{›h?fiæ/ÖÜ«flw‡7·‚Uÿ„%MÖ܉Ä/çÂaÊÁØ/æÅâπ4˪u*ì-.A•¶AÈÅñÍÎÏÌ3/ÓmæÔM !"#$%&'()*+,- #$%&'()*+,-./0123456789:;<=>?@ABCDE4FGHIJ@-./KLCMNOF9PQRO4S!S"TUV78/LWXYZ[\WX]^_`-.abcdef!!gghi4jklmno9p/""!gg/qrsqM !.#/0'123456789 t*uvwxyz{5/|}~4ÄÅÇÉ9;<&ÑÖÜáàâäãåçéMè}ê9pëíìîoîïñ/óòôÅçê4`ö9põúùûaü†°S!!¢|4]^£§jyz{•¶Mß®4©™´!![¨≠qÆ/Øï9p∞±b≤4îFG≥ï°!ö¥ùûèμ∂!!¢|4S!S"Tqrõúùû|}ak<∑"!¢|4L∏âπHØï∫ª/ºΩæM !"#$%&'()*+,- RSTUVWXYZ[\]^_`aVbcdefgRShij5678YZ[klmnEo`aVpqrRShistuvwxyz{yo|}~Sd^_ÄtÅÇrÉ5678ÑÖd1(Ü2345678~SVáo;<=àâäãdefgL!Q34Våçéèêëí;<=ììîïr 1.3 大型SUV成中国汽车市场核心增长极 ∫ªdåçéèêºΩæZ[CDEoëíVpq©™ødü†°j^_¿¡¬√V-ƒ≈ãd£∆«»…ÀãÜjTUÃÕŒZVºœ–—dëí>?“ò”Æ…‘’÷◊ÿŸöV⁄å¤∏r !.#/*0123456789:;/<=>?@A åçéèêYñóòëíôö[õúùûdü†°jëí¢£=§â•+¶ß®©™r(!(*+´n¨≠>?ÅÆdØ∞±ëí¢£=Yäã≤$"Nd≥ߥμV∂∑∏πr !"#$%&'()*+,-./0123456789 #$%&'()*+,-./01,2#3456789:;<=>?!?@A./0134567BCDEFGHI!J.KLMGNO/P34567QRSTUVWX4.YZ[\]^_`abc> !:#;<&=>?@-A/&BCDEFGHIJ67 defg.hAijklmn34567BoXKpQqrstu>#vwxyIR'zB34ST567{|}~.ÄÅÇÉÑ-BÖÜá.àâäãåçéèêë0ê,2íìîïñBQóòu>ôöõ*úùûü†°¢p£ë0§ñ•ê¶ßéè(®©a0> !"#$%&'()*+,-./ -./0 !"#$%&'()*+, 01234567896:$;<=>0103?@ABCD()EF0143?@ABGHIJKLMNOPQRST #$%&'()*+,-./0123456789:;'<=>?@ABCDEFCGH1234567I<J%KLMNCO"P&GQRSTUVWXC.YC1234567Z[\]^@_` 2.1 35万-40万车型强势崛起 a"abF!c!!dCGH1234567efgIQhOijkPlCmnopQ`qGCr<sibcO"Ptuv>wxgIh!bjbPlCyz{|}67ibji~>ÄCÅÇÉÑABÖÜá>/0à`âä<Zã>åLçéCèêë67#$@áíìî>xïñ<WQ<=}óòô` öõCs12345VúCäùö<Z'<=?@/0>ûü67Z[†°¢Å£ abP&§•2£¶ß®3"k©™2Ç+´C¨≠îÆ()'Ø∞±≤≥C¥μQx∂12345>∑∏∏π` abcibP&∫(2£¶Vª"k©™2Ç+´CsÜáºΩæ∂ø¿¡0à¬√•ƒ≈±≤∆«X»…LCÀÃÕŒœ'∫(–—Q“”>‘’` ibP&¶X÷◊2£¶ÿŸ⁄¤Çè‹C›xïÖå()øfi&fl‡Œ·'‚„}ó‰äÂCrÊ67<=ÁËÈ` "#$%&'()*+,-./012345678/9:;<=>?@4ABCDEF&GH,IJKLM 2.2 问界M8改写市场格局 OROST/Ä56ÅÇÉÑEÖÜÉá,]SP^S_&àâäã/åç=>é;<=>,èêëíìîïh.M!Uñ!!U/óòôöõú]SP^S_&56[\ùû/ü†°¢£§•:¶ü,;<=>ß®©™c§´,¨≠Æ+éÑØ∞¶/±≤4VWXYZ,56*+/°^≥¥]μ,5∂∑∏π4∫åç=>,ªºM HIJKj>TUkl1mn\opqrst'uv1Lwxyz{|+,DTU\'}~1Xo{|+,DÄÅÇÉ+,Ñ]ÉpqÖÜáPàâ\j>äã'åçCégèê{|ë8íìD#$îïtÉpqñóòôÄöõúó\1ùûü†°B'¢£§•C 2.3 问界M8以智能生态重构豪华品牌竞争力 #$%&'()*+,-.'/0123456789':;#$<=>?@ABCD"E"FG1HIJKLMNOP9QRSTUVW1XDYEZ[?\]%^_`a]b*cd'efghiC #$%&'(")*+),-./0123456789:;<=>?@ABCDE;<F?@AGHIJK;LMNOP5QR4ST<U0CVWXYQZ[A\]^_`a5bcde<:fgh4'Dijklmno5GHpq[ !"#$%&'()*+,-%./01,23456789. #$%&iáà67âä–—“589f:;‚5<<≥=M/>?@A>5ˆBQZ<xCDE∫<¬lmjkiæâä¡Uæ˜F¡5GH[ 智能座舱与辅助驾驶的体验代差。áàâäCÅ5''4FI»iJK<:#$%&LM5NO''’(+P{Uä@QR'ôÖS–u +hà<ËÈ∫TUVWX¨YZF45g[<M\;]∞7^5ß_óòôö'D[.`g[QZf>a‚5<bc/Édef)ãå5jkgh0æ.‹ijfÉ]'øk>lmnF∫''oøk>¡[ (ÉÑÑÖÜáàâäCÅãå:ç5jkég<èêëí5ìîïñóòôöõ@úùûü#$%&5r/q†?°[óòôöÉ¢£§•¶ß®©jkiôö™´¨≠ÆØ∞±≤≥¥μ5∂∑<É:∏π∫áàâäCŪMºΩ5æôöø¿¡¬©√ƒ[ ≈∆5¬©«[(»…¬<#$%&(ÀÃÕ∞Œœ–—“Œœ¨”‘’÷◊wÿ¨bcÕ∞hŸ⁄À¤¨á‹¿›fiflbÿ±â䇷‚Õ„xD’÷¨ß|‰ÂÊÁÿ§ËÈ∫ÍÎáàâäCÅ5æÏÌ¡[ÓÔ∫jkæÒÚCÅÛ|‹<ÙÚıˆ~˜‹±bc¯˘‹¡5O˙˚¸<˝˛∫¬©ˇ!5"#[ !"#$%&'()*+%,-./*0123456789: Œ@jœö∑è–>?—“