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Creative Economy Diagnostic and Road Map for Growth UnlockingSierra Leone’sCreative Future Creative Economy Diagnosticand Road Map for Growth © 2025 The World Bank 1818 H Street NW, Washington DC 20433Telephone: 202-473-1000; Internet: www.worldbank.org Some rights reserved This work is a product of The World Bank. The findings,interpretations, and conclusions expressed in this work donot necessarily reflect the views of the Executive Directors ofThe World Bank or the governments they represent. TheWorld Bank does not guarantee the accuracy,completeness, or currency of the data included in this workand does not assume responsibility for any errors, omissions,or discrepancies in the information, or liability with respectto the use of or failure to use the information, methods,processes, or conclusions set forth. The boundaries, colors,denominations, links/footnotes and other information shownin this work do not imply any judgment on the part of TheWorld Bank concerning the legal status of any territory or theendorsement or acceptance of such boundaries. The citationof works authored by others does not mean the World Bankendorses the views expressed by those authors or the contentof their works. Nothing herein shall constitute or be construed or consideredtobe a limitation upon or waiver of the privileges andimmunities of The World Bank, all of which are specificallyreserved. Rights and Permissions The material in this work is subject to copyright. Because TheWorld Bank encourages dissemination of its knowledge, thiswork may be reproduced, in whole or in part, for noncommer-cial purposes as long as full attribution to this work is given. Attribution— Please cite the work as follows: “World Bank.2025.Unlocking Sierra Leone’s Creative Future.CreativeEconomy Diagnostic and Road Map for Growth. © WorldBank.” Anyqueries on rights and licenses,including subsidiaryrights, should be addressed to World Bank Publications, TheWorld Bank, 1818 H Street NW, Washington, DC 20433, USA;fax: 202-522-2625; e mail: pubrights@worldbank.org. Cover photo:© Sama Kai / Kaicapture.Used with the permis-sion of© Sama Kai / Kaicapture. Further permission requiredfor reuse. Title page:© Tolu J Bade / Envizage Concepts. Used with thepermission of© Tolu J Bade / Envizage Concepts. Furtherpermission required for reuse. Pages 3, 6, 7, 9, 17, 25, 27, 30, 31, 33, 35, 36, 37, 38, 47, 48, 49,52:© Isata Kamara / Ice Photography. Further permissionrequired for reuse. Pages 15, 19, 29, 43, 51:© Tolu J Bade / Envizage Concepts.Further permission required for reuse. Copyright and acknowledgments’ pages; Table of contents’page; Also pages 1, 2, 5, 9, 11, 21, 23, 24, 25, 28, 40, 44, 53, 101,102:© Sama Kai / Kaicapture. Further permission requiredfor reuse. Design:Plano Tetera Estudio Creativo Acknowledgments This report is a collaborative effort of the World BankGroup, produced by a team led by Louise Twining-Ward(SeniorPrivate Sector Development Specialist),AlariHasanatu Ijileyoh Mahdi (Senior Private Sector Develop-ment Specialist) and Alex Pio (Consultant). The report wasprepared under the leadership and guidance of MarioGuadamillas (Practice Manager, Competitiveness Unit),Mehnaz Safavian (Practice Manager, FCI Africa West andCentral), Abdu Muwonge (Country Manager, Sierra Leone)and Elena Babkova (Program Manager, F4D). The core team includes Juni Tingting Zhu (Senior Econ-omist), and Charmaine Crisostomo (Economist) from theWorld Bank, as well as José de la Maza (Project Director),Olivia Fava-Verde (Team Leader), Anaïs Sánchez Nieto(ProjectCoordinator),Elizabeth Hafsatu(IntellectualProperty Expert), Tsitsi Muvunzi (Gender Specialist), andMamoudIdriss Tarawallie(Public Policy Expert)fromAninver Development Partners’ consulting firm. The team benefitted greatly from detailed comments andsuggestions from the following peer and external review-ers:Xavier Cirera(Senior Economist),Christian Ketels(LeadEconomist),Michael Saffa(Senior Economist),Sonia Plaza (Senior Economist), Elena Babkova (ProgramManager), Camille Lhommeau Seck (Creative IndustriesExpert, Consultant), and Cristina Ruiz Gonzalez (Textilesand Fashion Specialist). The team is grateful to the Honorable Minister of Tour-ism and Cultural Affairs, Nabeela Farida Tunis, the SierraLeone Economic Development Project ImplementationUnit, the Ministry of Youth Affairs, the Ministry of Finance,Statistics Sierra Leone, the Office of the Administrator andRegistrar, as well as various institutions, civil society orga-nizations and creators for their insights and collaboration. The report is financed by the Finance for DevelopmentTrust Fund. Table of contents Executive Summary1 1.1.Objectives of this report1.2.Methodology and approach1.3.Scope and limitations1.4.Defining Sierra Leone’s creative industries4467 2.Contextualizing Sierra Leone’sCreative Economy10 2.1.Economic significance of the creativeeconomy globally2.2.Global forces influencing Sierra Leone’screative economy10