汽车行业循环经济

March2025 MBA students’ mission to create value for Eurogroup Consulting clients Eurogroup Consulting,committed to createsustainable value for itsclients MBA in IM Students fromESCP Business School Problem statement - The current state of the circular economy in the automotiveindustry struggles to present financially sustainable practices. The project will explore strategies that reducewaste, promote material reuse, and ensurecompliance with evolving regulatorystandards. Project Mission - Our objective is to analyze the current and emerging challenges ofimplementing circular economy (CE) principles within the automotive industry. We aimto identify opportunities within CE practices and deliver actionable recommendationsthat enable Eurogroup Consulting to drive sustainable value for its clients. Executive summary Context & Challenge The automotive sector faces mounting pressure to adopt circular economy (CE) practices amid rising regulatorydemands, resource constraints, and consumer expectations for sustainability. Current CE practices struggle withscalability, economic feasibility, and supply chain complexity. Key Findings ○Component-Level Priorities: Batteries, powertrain, electronics, and plastics offer the greatest potentialfor CE initiatives.○Emerging Trends: The shift to EVs increases demand for material recovery and second-lifeapplications.○Global Disparities: Europe lags in resource sovereignty and cost competitiveness compared to Asia.○Circularity in Europe: Only a small percentage of vehicle materials are recycled, highlightinginefficiencies in end-of-life vehicle management and resource recovery. Recommendations ○Short-Term: Strengthen regulatory alignment and incentivize CE adoption (tax breaks, subsidies).○Medium-Term: Standardize components for easier disassembly and promote modular designs, andscale partnerships across value chain suppliers for CE innovation○Long-Term: Implement closed-loop systems and introduce component leasing models to driverecurring revenue and integrate advanced technologies like blockchain for lifecycle traceability What to expect 01 /Introduction to the Automotive Industry02 /Circular Economy in the Automotive Industry03 /Project Structure04 /Key Components05 /Next Steps06 /Interviews07 /Bibliography08 /Teams Introductionto theautomotiveindustry The automotive industry is now transitioning into an era of sustainability The automotive industry evolved from petrol-powered cars in 1886 to mass production in 1908, safety innovations in the1950s, fuel efficiency in the 1970s, hybrid technology in 1997, and now a sustainable EV boom in the 2020s As shifting consumer trends are reshaping the paradigms Overall Trends in the Automotive Industry Demand for Sustainable Products Preference for Extended Vehicle Lifecycles Electrification and Environmental Awareness Cost-Conscious Decision Making The average age of vehicles in operation inthe U.S. hit a record12.5years in 2023 72%of consumers considersustainability when purchasing vehicles. The present and the future come with different market opportunities Old generations ICE vehicles are coming to the end of their life,creating market new opportunities at the present Around 49 million ICE vehicles currently sold annually. Sales areprojected to decrease by 45-60% by 2030. This shift creates agreater need for circular economy solutions New generation of EV vehicles will create different marketopportunities in the future Global electric car sales reached almost 14 million in 2023,representing a35%increase from 2022.By 2030, EVs areprojected to make up about40-55%of new vehicle sales While global ICE sales are on the decline, Asia is taking the lead with TVs Europe is losing terrain due to five major challenges Circulareconomyin theautomotiveindustry European Automotive is demanded to shift from linear to circular model Circularity constraints come from external drivers… Consumer Behavior Shifts Need to align pricing strategieswith consumer willingness to pay54% of consumers are willing topay more for sustainableproducts across categories Automotive emission accounts for10%of the global CO2 emissions Supply Chain Costs for RawMaterials Health Issues and Waste Pollution Rising costs and scarcity ofrare raw materials like Copperand Nickel.Lack of resource sovereignty Transport is responsible for more than25% of the EU’s greenhouse gas(GHG) emissionsEnd-of-life vehicle waste generatesover 25 million tons annually Sources …and Europe is addressing them introducing new principles and regulations New tracking systemsTo stop vehicles from disappearing, more tracking ofend-of-life vehicles, betterseparation of old cars from end-of-life cars, more fines forinfringements How can these playersbalance the declineon value and transitto a circular economythrough sustainable models? Projectstructure The circular economy value chain has several players with key roles The players work across various co