2025年日本游戏市场洞察

Sensor TowerIntroduction/Overview Sensor Tower is the leading source of mobile app, digital advertising, retail media,and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digitalecosystem, empowering organizations to stay ahead of changing market dynamicsand make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app,and game developers demystify the mobile app landscape with visibility into usage,engagement, and paid acquisition strategies. Today, Sensor Tower’s digital marketinsights platform has expanded to include Audience, Retail Media, and PathmaticsDigital Advertising Insights, helping brands and advertisers understand theircompetitor’s advertising strategies and audiences across web, social, and mobile. Sensor TowerOur Customers Top publishers trust Sensor Tower insights to grow their business. Sensor TowerSolutions Sensor TowerAudienceInsights Sensor TowerPathmatics DigitalAdvertising Insights Sensor TowerApp PerformanceInsights Sensor TowerApp AdvertisingInsights For those who need visibilityinto your existing, competitor,and potential new audiences. For those who need visibilityinto the digital ad ecosystem. For those who need visibilityinto paid user acquisitionstrategies. For those who need visibilityinto the mobile app ecosystem. Gain insight into: ads served, spendand impression estimates, SOV, andmore across key channels, like:Facebook, Instagram, X (formerlyTwitter), OTT, YouTube, display,video, and others. Enjoy insight into: app rankings,downloads, and revenue; activeusers, demographics, retention,sessions, and time spent; appratings and reviews, keywords,search ads, and more. Enjoy insight into: which appsconsumers are actuallyinteracting with (appengagement) AND which adsthey’re seeing (ad exposure). Enjoy insight into: global andregional share of voice (SOV)across apps and the biggestmobile app ad networks, topadvertisers, publishers, creatives,and more. Sensor TowerSolutions Sensor TowerAdvanced UsageInsights Sensor TowerVideo GameInsights Sensor TowerPathmatics RetailMedia Insights GamingInsights For those who need the deepestlook into the mobile gamingecosystem. Discover top game trends on PCand Console platforms For those who need thedeepest look into app userengagement. For those who need industry-firstinsight into on- and off-site retailmedia network investments Get deep insights into key metricslike sales, revenue, DAU, and MAUfor over 140,000 PC and Consolegames across 100+ global markets.Analyze shifts in player behavior touncover critical intelligence onplayer acquisition and retention. Enjoy insight into: downloads,revenue, RPD, and ARPDAUbeyond the top-level category(Lifestyle & Puzzle) and can drilldeeper into genres (Puzzle,Arcade, etc.) and sub-genres(Swap, Word, etc.). Enjoy insight into: ad spend, mediamix, share of wallet, impressions,and SOV for brands and productsacross retailers – gaining a covetedview into the co-branded digital adecosystem and retail medianetworks. Enjoy insight into: sessions peruser; time spent; time of day;days used per time period; new,retained, resurrected, andchurned user trends; and cohortusage overlap. Sensor TowerExecutive Summary This report provides an in-depth look at Japan’s 2025 gaminglandscape, covering mobile (App Store and Google Play), PC,console, and digital advertising. It explores revenue and downloadtrends, genre performance, the global footprint of Japanese games,and key advertising insights, while profiling top titles by revenueand downloads. Case studies—includingSD Gundam G GenerationETERNAL,The Battle Cats, andWhiteout Survival—show how leadingtitles combine live ops, effective monetization strategies, andinnovative advertising campaigns to sustain engagement andreinforce Japan’s position as a global gaming powerhouse. Clarification on Revenue and Downloads Data Sensor Tower's revenue figures are derived from estimated in-apppurchase (IAP) revenue on the App Store and Google Play, excluding adrevenue, revenue from third-party Android app- store sales, and directpayment revenue from developers’ websites and other channels.Unless explicitly stated as net revenue, the revenue figures shownrepresent gross revenue (before platform deduction). Sensor Tower'sdownloads figures are derived from estimated downloads on the AppStore and Google Play, excluding pre-installs, duplicate downloads, anddownloads from third-party Android app-store. Google Play is notavailable in Mainland China. Sensor TowerData & Methodology Sensor Tower’sPathmaticsempowers you touncover insights into the digital advertisingecosystem, minimize ineffective ad spend, andenhance the precision of your advertisingcampaigns. With Pathmatics, you gain visibility intothe digital advertising landscape