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Trended metrics Occasionality shifts during July Overall penetration decrease in drink led occasions and increase in food led occasions Overall decrease incategories drunk Staying consistent withfood-led venues Visitation rates This period, we have seen a decreasein the amount of categories drunk,with only soft drinks making a gainversus the previous year. While thishas affected all categories, schorle Overall consumers are going outmore frequently this July, increasingby +3pp. A shift in visitation towardsSaturdays and away from Fridays can In July, we saw a visitation rate fordrink led occasions of 50%, stayingconsistent for the last period and last With shifting trends in visitationfrequency, the question now is whatincentives are needed to encourage As consumers are going out more toeat, ensuring a strong presencewithin food led occasions should helpsecure a steady revenue stream, While consumers are purchasing lesscategories, they are open toexperimentation making it the ideal Music Events as a Strategic Touchpoint for Beverage Brands Consumers show strong openness to discovering new products and engaging with brand activations at music events Drivers to music venues Music venues Recommendations Two thirds of consumers engage withmust events, with live concerts (35%)and live music in bars/restaurants (22%) Within venues, it is the Food (40%)alongside value for money (26%) whichare the most important factors which will Consumers want to see freesamples/merchandise, alongside uniqueor limited-edition products whilst being Within these venues, it is beer, softdrinks and cocktails which lead for drinkchoices, with over half of consumers also With consumers wanting spreadrecommendations about venues howcan you provide them with a high How can you leverage theseconsumer needs to have a positiveimpact on your brand, leading to What strategies can be enacted withinthese venue types to draw consumersto your drink offerings? CGA’S MONTHLY CONSUMER •This monthly On-Premise Consumer Pulse report is intended to capture consumersconsumption patterns and how they fluctuate in the transition period from June 2025 to July •This study looks into consumer’s On-Premise behaviour over the past month andtests visit intention for themonth ahead. •In other countries, this monthly check-in has become a staple for beverage suppliersand other businesses interested in the channel. •Thesemonthlyupdateswillhelpinterestedpartiestostayconsumer’s intentions and behaviours for our beloved On Premise channel. •For thisJuly 2025issue, we surveyed 1000 consumers (aged 18+) between the 21st –25th July 2025. These consumers were situated across all German regions and musttypically visit On Premise venues at least once within a 3-month period. FREQUENCY VISITING THE ON PREMISEOVER THESE LAST MONTHS HOW OFTEN HAVE YOU VISITED BARS, RESTAURANTS ANDSIMILAR VENUES OVER THE PAST MONTH? ON WHICH DAY(S) OF THE WEEK HAVE YOU VISITED ABAR, RESTAURANT OR OTHER SIMILAR VENUE OVER WHAT TIMES OF DAY HAVE YOU BEEN VISITING BARS, RESTAURANTS AND SIMILAR VENUESOVER THE PAST MONTH? SATISFACTION WITH MOST RECENT VISIT TO THE ON PREMISE WHICH OF THE FOLLOWING DRINKS HAVE YOU DRANK IN BARS AND/OR RESTAURANTS INTHE PAST MONTH? THINKING ABOUT YOUR MOST RECENT VISIT TO A BAR,RESTAURANT OR SIMILAR VENUE, WHICH OF THEFOLLOWING CATEGORIES DID YOU DRINK? HOW SATISFIED WERE YOU WITH THE DRINK(S) THAT YOU HAVE HAD ON YOUR MOSTRECENT VISIT REGARDING HOW EXCITING IT WAS? HAVE YOU TRIED A NEW DRINK WHEN EATING OR DRINKINGOUT OVER THE PAST MONTH? WHICH OF THE FOLLOWING CATEGORIES WAS THE NEWDRINK THAT YOU TRIED? LOOKING FORWARD 38%of consumers plan to go outfor a drinkin the next month HOW OFTEN DO YOU PLAN TO VISIT BARS, RESTAURANTS OR OTHER SIMILAR VENUESOVER THE NEXT MONTH? WHICH OF THE FOLLOWING DRINKS CATEGORIES HAVE YOU DRANK WHENATTENDING MUSIC EVENTS IN THE PAST 12 MONTHS? Scan the code orclickhereto receivethe latest insight CGA: Consumer Tools Additional Consumer Reporting where CGA by NIQ’s expertise can be leveraged Custom RFP Support Decks Consumer Segmentation Take group-specfic sales stories to your nationalaccount customers to speak to their consumersand showcase how your portfolio aligns with their Strategically and effectively target specific OnPremise drinkers to identify offerings andopportunities that relate to them, ensuring $ are Optimum Assortment Custom Research Bartender ResearchFrom online surveys to focus groups and in-outletintercepts, CGA has access to millions ofconsumers across the world to answer your mostimportant questions CGA’s assortment tool allows you to enable yourteams to showcase the optimal range for outletsand highlight where brands should be placed Bartender Research Path to Purchase Understand the decision corridor consumers gothrough when purchasing products, and identify howthese choices impact the decisions that result infinal sales Bartenders and servers are the final